Artwork for From Local To Global with Red McFly - #0074

January 31, 2026 · 44:45

From Local To Global with Red McFly - #0074

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On this episode of the I Will Not Lose Podcast, we sit down with Red McFly, an award-winning hip hop producer, performer, and creative force representing Allentown on a global stage. Red McFly has built a career that blends chart-topping production, live performance, and entrepreneurial vision, earning multiple Producer of the Year honors while staying deeply rooted in community and culture.…

Episode notes

On this episode of the I Will Not Lose Podcast, we sit down with Red McFly, an award-winning hip hop producer, performer, and creative force representing Allentown on a global stage. Red McFly has built a career that blends chart-topping production, live performance, and entrepreneurial vision, earning multiple Producer of the Year honors while staying deeply rooted in community and culture. In this conversation, we go beyond highlights and into the mindset, discipline, and long game required to survive and thrive in today’s music industry. From building real audience connection to mastering both the creative and business sides of music, this episode is a masterclass for artists, producers, and entrepreneurs who are serious about longevity. If you’re navigating creativity, branding, networking, or trying to build something that lasts without shortcuts, this one’s for you. Episode Breakdown 0:00 - The Grindset Mindset 2:00 - Connecting with Your Audience 4:00 - Global Reach and Passion 6:00 - Meet the Award-Winning Producer 8:00 - Celebrating New Year's Eve 10:00 - Allentown's Music Scene 12:00 - Producing Chart-Topping Hits 14:00 - The Evolution of Hip Hop 16:00 - Inspired by the Greats 18:00 - Mastering Both Sides of Music 20:00 - Performing Live 22:00 - Working with Idols 24:00 - The Power of Networking 26:00 - Continuous Learning in the Game 28:00 - Entrepreneurship in Hip Hop 30:00 - Building Your Brand Equity 32:00 - The Music Industry's Pace 34:00 - Consistency is Key 36:00 - Community and Culture 38:00 - Nepotism or Legacy? 40:00 - The Art of Marketing 42:00 - Music's Translatable Skills 44:00 - The Importance of Timing 46:00 - Don't Announce Departures 48:00 - Collaborating with Experts 50:00 - Supporting Local Talent 52:00 - Defining Entrepreneurship 54:00 - Creating a Regional Look 56:00 - Community Impact 58:00 - What's Next? 1:00:00 - Elevate and Take Flight Subscribe for conversations on resilience, creativity, and winning without shortcuts. This is I Will Not Lose.

Transcript

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777 timestamped passages

  1. Good morning, good evening, good night, good afternoon.

  2. Sometimes it's easier for me to keep going than to quit.

  3. Life is real, you know what I mean?

  4. You have to go out there and put the work in.

  5. And if you've never been in the pit at a NASCAR race, do it.

  6. The time you put in while no one is around

  7. will be what sets you apart when everyone is watching.

  8. Because a lot of times you'd be like,

  9. oh yeah, that's a cool little idea.

  10. But once they really understand where you're coming from,

  11. the meaning behind it all in your heart, what you really want to accomplish. That's when people

  12. dive in. They really get on board with it. I will hit that live button. What's up? What's up? What's

  13. up? Good morning. Good evening. Good night. Good afternoon. Whatever time you're listening in,

  14. wherever you're listening from. Shout out to the Spotify listenership, Apple, YouTube,

  15. Google Podcasts, even GeoSavant, man, wherever you're tapping in in the world.

  16. We just got the rap numbers. We're in five countries. We got listeners listening consistently,

  17. mostly in the US, UK and stuff, but some other countries. So shout out to everyone,

  18. whether you're in the first world, third world, tapping in, man, we're linking up with that

  19. entrepreneurial mindset, that grind, that I will not lose, that passion. And the theme of 2026

  20. is working some rest in there too. So I'm going to get to interview this man. I mean, every year

  21. it's at the top of his career there's a huge resume has worked with everyone uh french coke

  22. boy signed artist hip-hop producer award-winning multiple years for best producer but also has a

  23. catalog of rap that goes back at least a decade so we're talking with mr red mcfly here um how's

  24. it going man what's up what's up everything's great it's a good year starting off 2026 with a

  25. bang what'd you do for new year's new year's i was down um shout out the past i was downtown

  26. seven for hamilton they did the big celebration um dj medicine and brought me out perform a record

  27. so i brought in new years with the city that's wow that's dope that's dope so you were working

  28. but still home yeah and my kids down there and everything so it was dope appreciate that man

  29. could have been anywhere in the world yeah so for my listeners that are familiar one of the things

  30. that i wanted to stand out is no matter where you've gone in the world who you've networked

  31. with you've been on radio claiming allentown yeah you know what i mean settled down here and

  32. so it's awesome to bring that back and really put us on the map um i saw you were just shouted out

  33. for producing uh i listened to at least three times this morning man that drop is crazy but

  34. make america wavy again yeah shout out the french and max that was the uh the first single on the

  35. album they just dropped coke wave 3.5 narcos i actually i did four tracks on that album

  36. and um that make america wave again that's that's like a to me like that that was like

  37. when that dropped and then i was like damn this is gonna be a great year this year because it's

  38. only gonna go up from there you know i mean yeah that's a hell of a way to record coming in

  39. everything so it's dope yeah so you have people don't know you've won lehigh valley's hip-hop

  40. producer you were up with there shout out to phase one zero ignati nuisance who we were just

  41. talking about was on there oh yeah i worked with him back at royal entertainment so it's amazing

  42. to see these people stick with the craft you know the the game has changed hip-hop has changed so

  43. much yeah you know and you're able to take that um i want to call it old school style but

  44. I'll play Allentown rappers

  45. to people from Philly

  46. or something

  47. they're like wow

  48. that has a sound

  49. like it's

  50. oh okay

  51. I don't know

  52. it reminds me of like

  53. early 2000s

  54. like mid 2000s

  55. but it's aged well

  56. the song length is

  57. I know what you're saying

  58. yeah we try to keep that

  59. that real like

  60. East Coast sound

  61. that kind of drifted off

  62. over the years

  63. like you start seeing

  64. everybody from like

  65. New York and Jersey

  66. and all the tri-state

  67. area and everything

  68. they just start changing

  69. they sound like

  70. trying to sound like

  71. chicago we're trying to sound like down south detroit you know i mean like yeah that was big

  72. in the early 2000s everyone wanted to sound uh it's whatever was popping whatever sounded good

  73. but i think your ear for production is that that sounds like 2026 that style of sampling reminds

  74. me i mean you're inspired by the greats like yay you know you can speak on that but yeah you know

  75. yeah like I'm

  76. inspired by

  77. a lot of the

  78. producer rappers

  79. over the years

  80. so like people

  81. like Kanye

  82. RZA

  83. Dr. Dre

  84. people like that

  85. that was

  86. equally as nice

  87. as an artist

  88. as they were

  89. a producer

  90. that's like what

  91. I'll be trying to

  92. that's what I'll be

  93. striving to be like

  94. so I feel like that

  95. it's a people

  96. you know

  97. it was

  98. people that came

  99. in the game

  100. and they produced

  101. but then they try to

  102. rap and it ain't that good

  103. or they rap

  104. and they try to produce

  105. and it ain't that good

  106. So like the ones that could live, that could do both equally to me, like

  107. that's, that's what a real, what a real talent is that

  108. each one makes you better at the other one too.

  109. Like if you know how it goes, like, uh, I'm going to shout out, get us a win.

  110. I was just listening to when you go on it and you have a flow, a cadence

  111. that you keep through the whole way, it fills in the blank spots of the beat.

  112. So it's all one thing.

  113. you just as soon as that drops i've seen you perform it a couple times now i actually got

  114. footage of it i was gonna cut it up maybe i'll put it in with this episode okay i got it in 4k

  115. right in the center of the crowd and everyone just starts moving together so yeah that's dope

  116. but i'm curious you know clearly you love music what's it like to work with people that once

  117. inspired you that's to me that's like it's feeling like i don't want to say feel like you made it but

  118. it's like it's kind of rewarding because you like a lot of people want to work with people that they

  119. look up to like whether you're a basketball player and you want to play with LeBron or something like

  120. that or yeah yeah football player you wanted to play with Brady or whoever and then um on the

  121. hip-hop scene like I always the people that I'll be working with is like people that I was actually

  122. fans of first before I got to work with them so me being a fan of them it made me draw towards

  123. wanting to work with them and trying to reach out and send music and and then wind up just going in

  124. my favor but like artists like french and max b and benny the butcher like those are people that

  125. i actively listen to in the car like on a daily basis yeah yeah and shout out to those guys

  126. especially like you don't be realizing how big they really are because you because when you know

  127. them and then like when you actually go out in the clubs or the shows and you see how people react

  128. You're like, damn, this is a person that really made it

  129. and made their way in the game.

  130. Sure, man.

  131. You still learning stuff from working with them?

  132. Yeah, every day I'm learning something.

  133. Whether it's, like, becoming a better artist, like, songwriter-wise,

  134. or if I pull up to the show and I'm watching and I'm learning,

  135. all right, now I can become a better performer.

  136. I'm picking up pieces.

  137. Like, you know, just watching and being a student in the game

  138. before anything.

  139. I think that's important because a lot of people, they just go and a lot of stuff go over their head.

  140. But like me, when I pull up to events and even if I go to the studio or whatever, it's like I'm taking notes and I'm learning something while I'm there.

  141. That's fire, man. That's fire.

  142. I think people don't realize that whatever career you're going to do, you know, people look at rap as, because a lot of people do it and don't take it to any sort of level or they don't have a love for it.

  143. They're in it for the wrong reasons from the gate.

  144. So they don't get what they want out of it because, you know, the intentions weren't there.

  145. When you get into what it takes to be successful in the rap game, it's not just writing lyrics.

  146. It's not just making beats.

  147. That's the easy part.

  148. It's a presence.

  149. It's about your marketing.

  150. It's about your network.

  151. It's about going out and really striving to get it.

  152. and then like writing music and everything that's the part that you already know naturally without

  153. learning like it's just a natural talent so that's the easy part i always tell artists like

  154. yeah you can record the music but what happens after the music is laid down what you do after

  155. that to me like that's way more important it's about getting that music to the right ears because

  156. sometimes you might have a good product but you're not it's not being shown to the people that want

  157. to buy it yeah so sure i always use the example of um still you made that song kiss on the what

  158. was it kiss on the rose on the kiss on the rose or whatever yeah i remember that video yeah they

  159. put that record i had a whole nother video and everything it didn't do good at all it didn't

  160. chart nothing and then they redid it and added on the batman soundtrack and all that made it a

  161. little more cinematic yeah it was like the one of the biggest records of the 90s right there

  162. for sure

  163. I can't even think

  164. of what movie

  165. that was on

  166. Batman

  167. I think it was

  168. Batman Returns

  169. you just said

  170. Batman Returns

  171. I was young

  172. when that came down

  173. but it played

  174. for 10 years

  175. after that

  176. so we still saw

  177. the videos and stuff

  178. yeah for sure

  179. I'm sure they're still

  180. getting royalties

  181. off that

  182. yeah most definitely

  183. you got like even

  184. while we're on music

  185. you got Tech N9ne

  186. who

  187. had a whole album

  188. out on the label

  189. and then re-released

  190. the same album

  191. but marketed

  192. a different way

  193. yeah that guy's a genius right there yeah so how much of the you're an entrepreneur

  194. always i mean hip-hop is entrepreneurial in general i think a lot of people cross over with

  195. that but what kind of business were you into or yeah so i feel like hip-hop is always the um

  196. the door opener to do other things like you can't just become a multi-millionaire just off just

  197. being a i mean you could but it's it's so hard to just only be a rapper and like really be at the

  198. top of where you want to be you know i'm saying so like i look at people like 50 cent diddy you

  199. know the ones that was artists but they were entrepreneurs so 50 took that took his bread

  200. reinvested it did vitamin water dr dre invested into did the uh beats by dre did you know he did

  201. all kinds of stuff clothing colognes serac all that you know i mean so like the thing

  202. what i tell people is when you're an artist you become a brand so your brand has equity

  203. so you can put you can attach your brand to anything and then make money off of that

  204. i could be like y'all want to sell these cups i might be every podcast i'm sitting there drinking

  205. a cup whatever eventually people gonna be like y'all want one of those too

  206. So like

  207. You're using

  208. The music

  209. And the

  210. The brand that you created

  211. From doing music

  212. To branch off

  213. And make money off

  214. Other stuff

  215. So like

  216. That's why

  217. It's always been important

  218. To me to

  219. To like

  220. Get going with the merch

  221. With

  222. Selling

  223. Like having my beat website

  224. Selling loops

  225. Stuff like that

  226. That people

  227. Could feel like

  228. What they're doing

  229. Is they're investing into you

  230. As opposed to

  231. Just being a consumer

  232. Is that like

  233. The licensing model?

  234. yeah like is how yeah so that's a vision just uh when you were saying like can you make it just

  235. off rap the thing i was thinking is like you got like a four-year run of the way music sounds and

  236. any artist has been around for 12 years more than that yeah yeah now now it's like two years you

  237. know what i mean so you gotta drop a different project in a different genre a year and a half

  238. later you gotta always we we live in a world now where like if you don't do nothing for like a

  239. whole month that go by you ice cold yeah like you could go from being hot at the top of the game

  240. right now let's say like right now a lot of people have been hitting me since that coke wave album

  241. drop if i don't do nothing in the next 30 days it all goes away yeah that's what that's what i was

  242. like make to make sure i get back to you first off thank you for with how slotted your time is

  243. making the time to come home and hit uh hit this podcast you know what i mean it's a big interview

  244. for us as well as i think uh when people look you up because my stuff what people will find this

  245. interview looking you up and be able to see if they want to go long form like what's the mind

  246. behind it how does it go down it's not a 10 minute slot where we play the track real quick you shout

  247. a couple people out i love that and i miss that you know that's what inspires me being in media

  248. but the gates are down we could we could do this for the next two hours i mean i know we're busy

  249. but there's no limit to creating there's no gate to putting it out everywhere so it's it's fire you

  250. know and i think when you can go from doing what you love to doing it on a national hitting the

  251. things and then also knowing that that's not it like yeah i think people expect that to be the

  252. end of the story you made it like you said it's that feeling you said it feels like you made it

  253. you didn't say it's like i made it yeah so to me making it is like you don't have to do nothing

  254. today and you still gonna make money okay right now i'm still at the point where i still have to

  255. grind every day i might make money every day but it's because i'm getting up and i'm getting to it

  256. every day but like if i could get up and i could not do anything for a couple days and i'm still

  257. making money on my sleep making money uh while i'm doing leisure activities or whatever i'm

  258. doing this business but i'm still making money off this one and they're all working themselves

  259. you know to me that's like when you made it yeah that's control over your time like elon musk he

  260. don't ever gotta work again he does it because he wants to be great and he wants to be he's always

  261. chasing like you know being more than what he was yesterday yeah and i feel like that's the only way

  262. you can really get to that point anyway is by having that type of mindset so like you're never

  263. content with what you have you're always like are you thankful for what you have but you're not

  264. content so you're thankful that you made it this far but you know that you can go further yeah i

  265. think the gratitude at every level kind of helps keep you grounded and stuff like that but yeah

  266. i say the same thing it's like when i'm in creative and you get into cameras it's like

  267. they make cameras past what your eyes could see yeah why are we going there dog nobody can see it

  268. like you know what i mean it doesn't have to be that crisp and that crazy so i make choices based

  269. on how i put my content out and what the medium is to be honest i want people listening yeah i

  270. think this is the the most important piece it's got to sound good oh yeah people that i'm not in

  271. that market i don't watch people talk besides a clip i don't watch even my favorite podcast for

  272. an hour oh yeah yeah but you got to move with what the medium is so people are there levels i could

  273. go could i get crazier cameras could i get crazier mics i mean yeah you could put your shit in a

  274. space shuttle and have it sounding like heaven but you know you you do the tools for for what

  275. you have to do i love this one piece of content i saw you were walking down the street somewhere

  276. and they came up to you and pulled you in the studio and i just made a song on the spot yeah

  277. yeah shout out to get in the room get in the room that was dope yeah and we really did that song

  278. like right that was it wasn't really like we pre-made it and then just did that video like

  279. i did the song right on the spot and everything yeah they made the beat right there i wrote to

  280. it by the time it was done with the beat laid it down recorded right like really was right on the

  281. spot yeah so you need the tools to do stuff like that and it's uh you know as a creative it's an

  282. energy you know what i mean so just to be you had uh like this would be a different piece of content

  283. if it was all dreary outside came outside it's nice you know he grabbed something to drink and

  284. then make some content that could live forever it could be you know who knows what comes from it

  285. but i wanted to pick your brain on what it's like to work with the idols what it's like to

  286. you know have a hustle mentality before going into doing it because i think people see it and

  287. they think that without watching it that you just got put on out of nowhere right you know what i

  288. mean because to them is just presented now you know i mean all of a sudden it's like who's this

  289. we're looking it up but yeah i'm glad you said that because um people do be thinking that and

  290. And I'd be trying to tell them, like, bro, it was years of hitting people up,

  291. not getting no replies, pulling up to shows,

  292. not really getting to speak to nobody.

  293. Just doing beats over and over again and feeling like nobody's listening to them,

  294. recording songs, feeling like it's not getting streamed and all of that.

  295. It's like I had to keep doing that over and over again

  296. before I realized, like, damn, I'm doing something wrong.

  297. Like, let me figure out, like, what in my workflow am I doing?

  298. that I could change

  299. to make it more effective

  300. so like

  301. I'm making beats

  302. I'm emailing the people

  303. but am I following up

  304. am I pulling up

  305. and

  306. meeting these people

  307. face to face

  308. and you know

  309. having real conversations

  310. am I keep trying

  311. like do I keep trying

  312. to get my phone number

  313. to the rapper

  314. or do I get a little bit smarter

  315. and talk to the manager

  316. or the people that's

  317. on the entourage

  318. that

  319. that really do care about

  320. that the artist

  321. ain't really in the mind

  322. a lot of times

  323. when you talk to them

  324. you gotta talk to the manager they always on business all day so it was like little things

  325. i had to pick up and learn over the years and it took some time it was a learning curve

  326. but like once you get it going like once that ball is rolling it just it just gets you know

  327. how that go when you start off small on the road downhill you get bigger and bigger and bigger

  328. yeah it's like that yeah that's fire man i wanted to pull back to you said about the equity when you

  329. have a brand or you have people following you and there's some some weight behind your name

  330. where i weigh that what i think is commendable is even on social you got you know everything is

  331. 50 100 comments with emojis you know what i mean with the airplanes so it's like the the take flight

  332. that exists as an emoji blended into that online world and people can see that engagement because

  333. they don't pay for followers like that was a game for a little bit to have yeah you know all that

  334. does is destroy your own engagement yeah if they're not visibility yeah but for them to see

  335. or then you see like the waves with the coke boys like it's oh yeah it's just dope to have some sort

  336. of brand or whatever oh yeah i tried to push the crowns but i'm not i'm not consistent with it i

  337. don't live in that social world like i should there's gonna be a lot of days where it feel like

  338. it ain't going nowhere

  339. and then

  340. out of nowhere

  341. it just start clicking

  342. people

  343. like there was times

  344. where I just

  345. put in airplane emojis

  346. and

  347. it wasn't

  348. it wasn't clicking

  349. the people

  350. you know what I mean

  351. and then after a while

  352. it just

  353. it just catch on

  354. they associate you

  355. with that

  356. that's dope

  357. that's dope

  358. yeah

  359. so what else we got

  360. your community work

  361. I mean I'm wearing

  362. the shirt for the

  363. hip hop off the wall

  364. oh yeah

  365. I think this was

  366. the first event

  367. I had been to

  368. that you did

  369. we had crossed paths on other things but i remember telling someone i was on my way and

  370. they the first thing they said is your red throws great events i'm doing often but whatever he

  371. throws is well put together and stuff so we walked into hip-hop off the wall they had all sorts of

  372. artists i can't shout all of them i did meet um shout out to caddy mike oh yeah um yeah i saw him

  373. at the streetwear expo so follow them on instagram he's one of the artists mike deco and hip-hop off

  374. the wall that's crazy i was talking to you and i thought you were on music i saw you at the

  375. streetwear expo too i got pictures of your artwork i mean off camera we got mike deco uh some

  376. management with red so they're over here you guys probably can't hear them on the audio but

  377. uh if i get time to really produce this i just dropped yesterday so if i get time to produce

  378. this right i'll take the pictures of your artwork help show me which ones you want to put up

  379. and we'll get you off camera and get you thrown in here see what eyes come off it

  380. because that's what's that's what's the culture of the city that's what you know my son's making

  381. music now he performed at the ultimate streetwear expo and i'm putting him on like the part i hate

  382. about the game is the nepotism so i'm not just gonna tell him you know work with the best

  383. producers like I told him

  384. make sure you put out five tracks

  385. he's at 11

  386. so I'm like okay so he's playing

  387. guitar self producing

  388. he's young enough where he can figure out does he

  389. want to you know be the Da Vinci

  390. of music play sing mix his

  391. own stuff and record or

  392. does that bottleneck you at some point

  393. you know yeah I want to add to that too

  394. though I know

  395. the word nepotism itself got

  396. like a bad stigma

  397. to it or whatever but I feel like

  398. And that's one of the rewards of grinding hard and building something is that you can speed the process up for your kids.

  399. So, like, if you got resources and a network and people around you, people, they hate on nepotism because they probably don't have no family members that could speed them through, you know.

  400. It's only when you give it to an undeserving child or kid or whatever, you know what I mean?

  401. but like if the kid really work and grind and really want it like as bad as you do i feel like

  402. that's one of the uh the beauties of this is that you could pass something on to your kids

  403. and let them get a quicker route through the game and maybe they could just be greater than what we

  404. were for sure but you hit on a key point they gotta put the work they gotta earn it like you

  405. you know what i mean you send your kid to school for the craft that you did even if you don't have

  406. a degree and then they end up taking over the company and bringing it into the new era that's

  407. awesome so i speak based on what people think of is all right we just planted someone in the

  408. industry they get to take artists money from the people doing it you know when i speak on nepotism

  409. sure i'll introduce him to people but when he's ready because i can't waste someone's time just

  410. like i wouldn't want them you know i mean i've been designing logos and doing artwork i got

  411. artwork all up and down hamilton i can't do it for free just like even my family pays me like how

  412. you know what i mean if you've been asking me for 10 years to do a logo okay maybe it's time

  413. shout out to anyone that's been following me and just for whatever reason we couldn't work i'm in

  414. a good place right now we'll make something happen you know we have uh stuff going on with the i

  415. create magazine uh photography and stuff for that so i've got an outlet to inspire the kids and let

  416. them know they could get it i can't tell my son at 15 what the industry is going to be like in

  417. even five years so he's gonna have to navigate that you know i could hope he could get from

  418. music that expression of soul that like yeah i feel you you know um i got nothing no problem

  419. with any sort of rap if it's well produced and it translates that feeling like you could tell

  420. somebody loved making it or they're telling their story or anything like that yeah and i feel like

  421. that's the problem sometimes with like a lot of the music um execs or like artists they had kids

  422. and they do music and they just feel like you're just being lazy about it they're just putting

  423. anything out it's almost like ai yeah but you got some people with it the kids they really take it

  424. serious and passionate about it yeah yeah so if you got that that's that's a great thing to have

  425. for sure yeah you learn some things i think music translates even if you don't take it to the levels

  426. you did it translates to other things like just how the entrepreneur could help out with music

  427. just being able to speak or perform in front of a crowd or grab the presence in a room that's

  428. translatable skills to other stuff so i also don't paint a pretty picture like can my son sing is he

  429. talented for 15 crazy talented but you know how many people make hit music every day since we did

  430. this podcast 100 hits came out maybe 30 i don't know maybe 20 but my point is every day somebody's

  431. putting out something that people could adapt to it all depends on timing it depends on what sort

  432. the brand stuff there is so like i put him together a website but he's got to tell me what

  433. he wants to add to it how he wants to sell merch from it so oh yeah yeah that's dope if he got

  434. royalties and a website that he owns by 18 i could put him in touch he still has to do the work but

  435. it's like that's technically nepotism if we want to do it but that's like you said that's the point

  436. yeah i didn't come in with any network i'm one of the first in my close family to start a business

  437. at all i just found out my son made 200 off a logo i'm like that's that's crazy if you get

  438. your skills up i got some work for you from there but you know you set the example you see like

  439. he's performing on stage he's i remember that first time i performed you know what i mean and

  440. he had more people at his first performance

  441. than I'm sure a bunch of people do.

  442. Shout out to Paz. That means you're doing your

  443. job then. Yeah.

  444. Think so. Definitely.

  445. Well, we'll see what happens.

  446. Gotta keep him away from those girls

  447. and drugs and

  448. other stuff that happens with life.

  449. What?

  450. What do you got coming up? I know

  451. you can't talk about it. One thing that

  452. stuck out, you posted, I commented on it.

  453. I wasn't even going to tell people we did this.

  454. I posted a clip wearing the shirt and playing Make America Wavy.

  455. So somebody's going to know you're here.

  456. But no, I don't talk about anything could happen.

  457. Things could have canceled.

  458. So how I look, say, in a week or two, we're going to drop this.

  459. Oh, yeah.

  460. Plus, it's just a lot better.

  461. You set yourself up, one, for having a target.

  462. And I'll let you speak on it.

  463. But to me, it meant like, hey, I got a target on my back, too.

  464. Like, now I got a timeline that I got to do this.

  465. Yeah.

  466. you can't talk for something for three years yeah and i feel like um the more like you start

  467. getting on in this game and you start doing stuff that people start paying attention i feel like it

  468. gets harder because now you got to keep up like before let's say like where your son is at you

  469. could drop music leisurely you can really sit back think about it and and drop it as he feels

  470. like it's a good time or whatever whereas once you get the people's attention you got to be always

  471. like this they got to be quantity and quality together at the same time like one can't be more

  472. than the other and it's like you got to be efficient you got to be consistent and i feel

  473. like consistency is the only thing that got me to turn my l's and the w's anyway because that that

  474. consistency is like people you want to uh like people like to be fans of winners and people

  475. that's constantly catching wins you know i'm saying if you just like think about how many

  476. dope artists we seen that we like dang if only he just dropped more music like i know he'd be

  477. bigger than what he is and i'll just be simple as that yeah yeah for sure it ain't that complicated

  478. this in time the worst thing to do is you know drop an album five years after it was supposed

  479. to drop you know you work on perfect and something i tell myself the same stuff with content like

  480. that the show is the show but it's also the clips that come from it the picture like more people

  481. will like the picture of the guest on the show than actually take the hour to get to know an

  482. artist and see what's up i just love putting it out there that it exists and like the same way

  483. you said you could make money outside of just the music that you're doing i love how people focus on

  484. you know what's your sponsorship like how much are you making off the podcast it's like my hourly

  485. rate to charge for how to use this tech and stuff like the amount i paid on tax is just outside of

  486. the podcast or sold creative services i'm producing two podcasts now i'm working on branding for

  487. another one we're launching in a couple of weeks. So does it translate to other stuff? Sure. Like

  488. I'm busy enough to be able to do this as a hobby for fun. Like this is all I could go

  489. the sponsorship, all that'll come. But this exists to co-create content and people tell

  490. their stories. I have creators on here. And as it got bigger and bigger, like you said,

  491. you're with people who you look at inspire but you look at them for work and you're looking at

  492. people look at them like idols in the club and stuff like that i was just talking with a friend

  493. about that he'll be at parties in la and he's like he's uh in the ai he's like an engineer with me

  494. and he he'll be like that's cool when somebody did something crazy everybody be like you know

  495. the person's a platinum he's like oh that's super cool and he'll i don't know maybe we're like

  496. slightly on the spectrum with this but that whole star thing like i respect people for what they did

  497. and the game that they played and being successful in it for a super long time yeah you know being

  498. able to be four-dimensional as an artist have the the music but also the social content is crazy

  499. yeah being transparent is winning the game right now too so that's just a thing of what you just

  500. said like showing the people more um letting them know more about the real you not just you the

  501. artist you know i'm saying people people want to feel like they could relate to you and and

  502. they think the same way and oh he liked the same food i like or his favorite color the same favorite

  503. color as me we like the same sports team you know that's how you um really gain fans is by

  504. having common interests and relatable and stuff like and the only way you could do that is by

  505. having that content showing people yeah yeah now i know the the game of social and

  506. the negative content goes crazy you got something negative that's the easiest way to go viral so

  507. i knew getting into this game i'm like so you're gonna have a podcast about

  508. just a theme not even like all guests and the same sort of thing uh some my some of my listeners

  509. don't even listen to rap at all so i think that's beautiful they don't even listen to rock or

  510. anything you know i mean their their english is their second language so it's just crazy that

  511. somebody could connect where i don't know somebody could be selling textiles in saudi arabia i don't

  512. know uh because they listen to it and they're like okay i see american culture does that like like

  513. when uh you have themes like like mafia or things were like you remember i'd say like mid 90s maybe

  514. late 90s it was very influenced in hip-hop everything like was uh just like influenced

  515. by that like it was like uh yeah every rapper was a uh was a mobster for sure for sure yeah you know

  516. everything was a family it's like you know you have themes or something that that goes with it

  517. So, I think it's dope that people are still creating.

  518. I saw one that said, if you're over 30 and rapping, and it was one of those ones like public service.

  519. It's like, listen, man, we need to keep doing that.

  520. Like, it's not that the art is dead, but there's still lyrics to be said, stories to be told.

  521. Yeah.

  522. And the thing about hip hop, the demographics has grown over the years.

  523. So, like when hip hop first came around, it was like something older people didn't listen to.

  524. It was just younger crowd, right?

  525. Like people that was like 15, 16, 17, 18, 19, 20.

  526. People that was like in their 30s and wasn't listening to rap like that.

  527. Then as time goes on, those 18-year-olds turn into 28-year-olds

  528. and those 28-year-olds turn into 38-year-olds and so on.

  529. 38 to 48 and so on like that.

  530. So I feel like what happened over time is that the demographic grew.

  531. So now you got an artist that could cater to a 15 to 20-year-old audience.

  532. you got somebody

  533. that can cater to

  534. more like a 20 to 25

  535. then it goes up to

  536. like 30 to 40

  537. you know what I mean

  538. so I feel like

  539. as long as you know

  540. what your audience is

  541. and you cater to

  542. that audience

  543. then you can be

  544. successful in this game

  545. that's why

  546. like if I'm

  547. if I'm over 30

  548. I'm not gonna be

  549. making my music

  550. for kids that's

  551. 15 years old

  552. yeah I think

  553. that's where it gets

  554. I think that's where

  555. it gets weird

  556. now you're right

  557. there's just

  558. the ears off to it

  559. now don't get me wrong

  560. sometimes you get a big

  561. crossover hit

  562. So kids will know

  563. Like there's 15, 20 year old kids

  564. Who know who

  565. Rick Ross is

  566. And know who French Montana is

  567. And know who

  568. You know other rappers

  569. That are over 30 years old

  570. But it's like

  571. That just comes naturally

  572. When you get a real big hit

  573. But like when you cater to your audience

  574. Like Benny the Butcher

  575. For example he caters

  576. To his audience

  577. Of people that like his type of music

  578. And he's always gonna be winning

  579. Doing that

  580. Just like

  581. Lil Uzi got his audience

  582. Of people that he catered to

  583. which those are two completely different crowds of people and they both making money off it

  584. i think right around skinny jeans was when it was that crossover where people i don't want to say

  585. we're too old to be making it for kids but you look like you just be in different spots you can

  586. be in different spots than you would be before different stuff interests you you know what i

  587. mean like i'll enjoy going to uh you know my son's in school for music so when they have the choir

  588. the recital and stuff like that's still music people think that rappers only listen to rap

  589. you know what i mean like listen to everything music is music yeah sometimes i go days without

  590. listening to rap because if you just listen to the same stuff over and over again your mind never

  591. gonna expand no for sure you just listen to trap stuff all day that's all you're gonna be thinking

  592. about and that's the only thing you think it sounds good it's trap that's why like real artists

  593. that really get big they experiment with different types of rap and different genres of music like

  594. when you look at the kanye's and the jay-z's and the drake and you know people that really

  595. is at the top of the game kendrick lamar people like that you can't box them in they're dipping

  596. in and out of the lane drake got an afro beats album man yeah that's what i'm saying but what

  597. That is, like, important as an artist is to, like, make your demographic as big as possible.

  598. Yeah, be marketable to different stuff.

  599. But still directed towards your demographic.

  600. But, like, try to find little things.

  601. All right, how can I take what I got and then grow it a little bit without compromising, like, who I am?

  602. You know what I'm saying?

  603. For sure.

  604. It's a little thought behind it.

  605. But once you get that strategy down, Pat, like, you can really win.

  606. And that's, like, what I'm working on right now is just trying to take what I got

  607. and then, like, okay, which lane can I dibble in and out of?

  608. Because you got to pick the right lanes that you do that to.

  609. So, like, if you pick the wrong ones, it ain't going to match for you.

  610. And if you're doing events all the time, you don't got time to actually put the work in

  611. and produce the stuff.

  612. Like, I'm sure you didn't just sit there for 15 minutes, say this is going to be the sample and blend everything and the timing and the pitch shifts.

  613. I'm sure that took some time.

  614. Like, so you got to, it's like I say, being in front of the camera and back of the camera.

  615. At least I find myself balancing, like, how much can I be showing or saying I'm doing?

  616. Because I had Ron, I'm sorry, not Ron, Roy Shuler on here.

  617. He's an actor.

  618. he was on um oh it's gonna mess with me now godfather of harlem oh okay he was uh he had

  619. a part in godfather of harlem season two i believe it was and he said don't announce

  620. departures confirm arrivals yeah i like that it's the same thing along what you said like

  621. just don't tell them until it's done yeah i learned that the hard way because sometimes

  622. you got people

  623. they don't want to see

  624. like let's say

  625. you be like

  626. yo I got

  627. something such

  628. coming soon

  629. or whatever

  630. you got people

  631. that will like

  632. wish bad on it

  633. people be having

  634. all kinds of like

  635. negative energies

  636. and stuff

  637. and you don't want

  638. to get it

  639. attached to what

  640. you got going on

  641. you don't want

  642. like

  643. you just

  644. you don't want people

  645. to try to make

  646. phone calls

  647. and do

  648. you know what I mean

  649. like

  650. that's the worst thing

  651. is a deadline

  652. to push something out

  653. before it's ready

  654. yeah

  655. Sometimes just an extra day to sleep on it and be like, I mean, these descriptions are like a little messed up or I got to get collaborator, you know, shout out to Ali a Mac McGuire Platinum Award winning audio engineer.

  656. We just dropped her episode yesterday and she texted me right before this.

  657. I didn't have her friended like I had her number and stuff, but I didn't have her friended so I couldn't tag her and everything.

  658. so when i dropped i gotta go back and tag everything now today i said hold up i'm recording

  659. but no shout out to her if you guys are listening to this and you haven't listened to that episode

  660. listen to the last couple man we had uh jack nine up here other allentown legend um so that was

  661. that was cool you know putting together the story of this city and the talent that came from it

  662. It's a lot from this time.

  663. For sure.

  664. You got anyone you want to shout out?

  665. I mean, I know how our city will get mad if we don't shout them out.

  666. You know what I mean?

  667. Like, you shout out 49 of the 50 rappers.

  668. I know.

  669. You always forget somebody, right?

  670. For sure.

  671. I just want to shout out everybody that's been a part of the journey and been supporting

  672. and, like, played some type of part, whether it be directly or indirectly, just even just

  673. sharing a post, comment, liking, just to keep the algorithm going and all that.

  674. those are people that I'd be wanting to shout out.

  675. That's what's up, man.

  676. It's a nice catch-all to go from there, man.

  677. I just want to, in general,

  678. shout out the creators, rappers,

  679. you know, the entrepreneurs,

  680. because I think people think

  681. that you have to have, like,

  682. a $30 million business to be an entrepreneur.

  683. Like, I think people struggle with

  684. calling themselves an entrepreneur.

  685. And when I realized at an early age

  686. that my place in this city was,

  687. a making it look good you know every city got a rap style yeah there's a regional look i'm gonna

  688. shout him out specifically uh tony super freak duncan oh yeah help bring a look to this area

  689. that was in heavy demand and it lasted like that for years so yeah he did i wouldn't be able to do

  690. what i did without him for what he did what you know um for kind of laying out there he was the

  691. only one at that time so i remember that yeah so kind of putting that together making a look for

  692. stuff that eventually got me into uh sans event center you know they were looking for that club

  693. look they were aimed at college kids so it's like that's when i realized like okay there's a market

  694. for this stuff everybody thinks is for kids same with hip-hop same with with everything that they

  695. said wouldn't be marketable and now it's like trillion dollar businesses or at least million

  696. million so that's dope man i appreciate you putting on the community stuff doing everything

  697. you've done continue to shout us out oh yeah anything and if anybody watching i got stuff

  698. that you need me to be a part of with the community i'm always for it anything i can

  699. help out and be a part of me and the team they like doing stuff like that as well

  700. So we always here

  701. For the community

  702. That's fire man

  703. That's fire

  704. Don't got nothing to plug

  705. Cause I'm sure you got

  706. Three or four things

  707. In the chamber

  708. For this year

  709. But

  710. We'll see them when they drop

  711. You wanna drop

  712. Your socials

  713. Everything is

  714. At Red McFly

  715. We got new music videos

  716. About to drop

  717. Within the next week

  718. I got new projects

  719. That I've been helping produce

  720. More music from French and Max

  721. Stuff with

  722. More music

  723. A lot of rappers

  724. Yeah

  725. Welcome home, Matt.

  726. They already worked on the next project.

  727. Welcome home.

  728. That's fire.

  729. Uh-huh.

  730. So, you know, those are people I look up to.

  731. They make me want to work like that.

  732. You know what I mean?

  733. That's fire, man.

  734. That's fire.

  735. Keep that energy going.

  736. Keep the wave going, man.

  737. Definitely.

  738. It's dope stuff.

  739. So, I mean, we could land the plane

  740. unless there's anything else you wanted to put together.

  741. We're at about 42 minutes.

  742. I mean, that's clean.

  743. Uh-huh.

  744. Anything else you want to chat about?

  745. Just

  746. You know just keep

  747. Keep your eyes peeled

  748. On everything we got

  749. Going on this year

  750. We dropping a lot of music

  751. And we trying to be a part

  752. Of more stuff with the community

  753. Like I was just saying

  754. Shout out my guy Paz

  755. He be getting me involved

  756. With a lot of stuff with that

  757. And then just you know

  758. Just

  759. Stay in tune

  760. Stay on the flight

  761. Cause we always elevate

  762. And taking flight

  763. It's fire man

  764. Uh huh

  765. Alright that's another episode

  766. Of I Will Not Lose Podcast

  767. Make sure you follow me

  768. at to the designer on all socials. We got everything consolidated with the new I will not

  769. lose podcast dot com. And this episode is brought to you in part by the Nexus Network. It is a

  770. community of AI enthusiasts that share both information as well as education. We featured

  771. their sponsorship episode that's on the page. It'll probably be about a week or two till this

  772. dropped so go and check out stuff for mid-january uh two episodes this year already and thank you

  773. for listening to another episode of i will not lose podcast to support the show visit i will

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  777. to donate up there. Thanks so much.