From Local To Global with Red McFly - #0074

Transcript

[00:00:01.200] Good morning, good evening, good night, good afternoon.
[00:00:08.080] Sometimes it's easier for me to keep going than to quit.
[00:00:13.510] Life is real, you know what I mean?
[00:00:14.910] You have to go out there and put the work in.
[00:00:18.230] And if you've never been in the pit at a NASCAR race, do it.
[00:00:24.120] The time you put in while no one is around
[00:00:27.040] will be what sets you apart when everyone is watching.
[00:00:31.280] Because a lot of times you'd be like,
[00:00:33.060] oh yeah, that's a cool little idea.
[00:00:34.780] But once they really understand where you're coming from,
[00:00:36.800] the meaning behind it all in your heart, what you really want to accomplish. That's when people
[00:00:40.480] dive in. They really get on board with it. I will hit that live button. What's up? What's up? What's
[00:00:52.480] up? Good morning. Good evening. Good night. Good afternoon. Whatever time you're listening in,
[00:00:56.700] wherever you're listening from. Shout out to the Spotify listenership, Apple, YouTube,
[00:01:01.720] Google Podcasts, even GeoSavant, man, wherever you're tapping in in the world.
[00:01:05.880] We just got the rap numbers. We're in five countries. We got listeners listening consistently,
[00:01:11.040] mostly in the US, UK and stuff, but some other countries. So shout out to everyone,
[00:01:17.460] whether you're in the first world, third world, tapping in, man, we're linking up with that
[00:01:21.400] entrepreneurial mindset, that grind, that I will not lose, that passion. And the theme of 2026
[00:01:29.460] is working some rest in there too. So I'm going to get to interview this man. I mean, every year
[00:01:35.440] it's at the top of his career there's a huge resume has worked with everyone uh french coke
[00:01:43.520] boy signed artist hip-hop producer award-winning multiple years for best producer but also has a
[00:01:50.960] catalog of rap that goes back at least a decade so we're talking with mr red mcfly here um how's
[00:01:59.320] it going man what's up what's up everything's great it's a good year starting off 2026 with a
[00:02:04.920] bang what'd you do for new year's new year's i was down um shout out the past i was downtown
[00:02:11.340] seven for hamilton they did the big celebration um dj medicine and brought me out perform a record
[00:02:17.980] so i brought in new years with the city that's wow that's dope that's dope so you were working
[00:02:23.280] but still home yeah and my kids down there and everything so it was dope appreciate that man
[00:02:28.420] could have been anywhere in the world yeah so for my listeners that are familiar one of the things
[00:02:34.500] that i wanted to stand out is no matter where you've gone in the world who you've networked
[00:02:38.800] with you've been on radio claiming allentown yeah you know what i mean settled down here and
[00:02:45.080] so it's awesome to bring that back and really put us on the map um i saw you were just shouted out
[00:02:51.940] for producing uh i listened to at least three times this morning man that drop is crazy but
[00:02:57.820] make america wavy again yeah shout out the french and max that was the uh the first single on the
[00:03:04.260] album they just dropped coke wave 3.5 narcos i actually i did four tracks on that album
[00:03:10.470] and um that make america wave again that's that's like a to me like that that was like
[00:03:16.580] when that dropped and then i was like damn this is gonna be a great year this year because it's
[00:03:21.440] only gonna go up from there you know i mean yeah that's a hell of a way to record coming in
[00:03:26.440] everything so it's dope yeah so you have people don't know you've won lehigh valley's hip-hop
[00:03:32.400] producer you were up with there shout out to phase one zero ignati nuisance who we were just
[00:03:39.020] talking about was on there oh yeah i worked with him back at royal entertainment so it's amazing
[00:03:43.700] to see these people stick with the craft you know the the game has changed hip-hop has changed so
[00:03:49.500] much yeah you know and you're able to take that um i want to call it old school style but
[00:03:56.200] I'll play Allentown rappers
[00:03:59.030] to people from Philly
[00:04:01.050] or something
[00:04:01.570] they're like wow
[00:04:02.230] that has a sound
[00:04:03.670] like it's
[00:04:04.530] oh okay
[00:04:05.250] I don't know
[00:04:05.810] it reminds me of like
[00:04:06.910] early 2000s
[00:04:08.910] like mid 2000s
[00:04:10.250] but it's aged well
[00:04:11.330] the song length is
[00:04:12.830] I know what you're saying
[00:04:13.030] yeah we try to keep that
[00:04:13.950] that real like
[00:04:14.690] East Coast sound
[00:04:15.590] that kind of drifted off
[00:04:17.230] over the years
[00:04:17.970] like you start seeing
[00:04:19.370] everybody from like
[00:04:20.150] New York and Jersey
[00:04:21.050] and all the tri-state
[00:04:23.320] area and everything
[00:04:23.860] they just start changing
[00:04:24.940] they sound like
[00:04:25.600] trying to sound like
[00:04:26.380] chicago we're trying to sound like down south detroit you know i mean like yeah that was big
[00:04:31.640] in the early 2000s everyone wanted to sound uh it's whatever was popping whatever sounded good
[00:04:39.960] but i think your ear for production is that that sounds like 2026 that style of sampling reminds
[00:04:48.000] me i mean you're inspired by the greats like yay you know you can speak on that but yeah you know
[00:04:54.260] yeah like I'm
[00:04:55.420] inspired by
[00:04:56.100] a lot of the
[00:04:57.530] producer rappers
[00:04:58.250] over the years
[00:04:59.050] so like people
[00:05:00.390] like Kanye
[00:05:01.130] RZA
[00:05:02.830] Dr. Dre
[00:05:03.790] people like that
[00:05:05.390] that was
[00:05:05.830] equally as nice
[00:05:07.030] as an artist
[00:05:07.670] as they were
[00:05:08.990] a producer
[00:05:09.470] that's like what
[00:05:10.710] I'll be trying to
[00:05:11.490] that's what I'll be
[00:05:12.310] striving to be like
[00:05:13.290] so I feel like that
[00:05:15.160] it's a people
[00:05:16.080] you know
[00:05:16.560] it was
[00:05:17.080] people that came
[00:05:18.320] in the game
[00:05:18.880] and they produced
[00:05:20.380] but then they try to
[00:05:21.080] rap and it ain't that good
[00:05:22.120] or they rap
[00:05:23.080] and they try to produce
[00:05:23.920] and it ain't that good
[00:05:24.680] So like the ones that could live, that could do both equally to me, like
[00:05:29.330] that's, that's what a real, what a real talent is that
[00:05:32.730] each one makes you better at the other one too.
[00:05:35.010] Like if you know how it goes, like, uh, I'm going to shout out, get us a win.
[00:05:40.170] I was just listening to when you go on it and you have a flow, a cadence
[00:05:44.970] that you keep through the whole way, it fills in the blank spots of the beat.
[00:05:49.650] So it's all one thing.
[00:05:51.930] you just as soon as that drops i've seen you perform it a couple times now i actually got
[00:05:57.650] footage of it i was gonna cut it up maybe i'll put it in with this episode okay i got it in 4k
[00:06:03.370] right in the center of the crowd and everyone just starts moving together so yeah that's dope
[00:06:07.910] but i'm curious you know clearly you love music what's it like to work with people that once
[00:06:13.830] inspired you that's to me that's like it's feeling like i don't want to say feel like you made it but
[00:06:22.600] it's like it's kind of rewarding because you like a lot of people want to work with people that they
[00:06:27.860] look up to like whether you're a basketball player and you want to play with LeBron or something like
[00:06:32.860] that or yeah yeah football player you wanted to play with Brady or whoever and then um on the
[00:06:38.980] hip-hop scene like I always the people that I'll be working with is like people that I was actually
[00:06:43.720] fans of first before I got to work with them so me being a fan of them it made me draw towards
[00:06:49.540] wanting to work with them and trying to reach out and send music and and then wind up just going in
[00:06:55.540] my favor but like artists like french and max b and benny the butcher like those are people that
[00:07:02.660] i actively listen to in the car like on a daily basis yeah yeah and shout out to those guys
[00:07:09.140] especially like you don't be realizing how big they really are because you because when you know
[00:07:13.660] them and then like when you actually go out in the clubs or the shows and you see how people react
[00:07:18.300] You're like, damn, this is a person that really made it
[00:07:23.070] and made their way in the game.
[00:07:25.610] Sure, man.
[00:07:26.050] You still learning stuff from working with them?
[00:07:28.910] Yeah, every day I'm learning something.
[00:07:30.850] Whether it's, like, becoming a better artist, like, songwriter-wise,
[00:07:36.230] or if I pull up to the show and I'm watching and I'm learning,
[00:07:39.910] all right, now I can become a better performer.
[00:07:42.590] I'm picking up pieces.
[00:07:43.810] Like, you know, just watching and being a student in the game
[00:07:45.950] before anything.
[00:07:47.350] I think that's important because a lot of people, they just go and a lot of stuff go over their head.
[00:07:53.760] But like me, when I pull up to events and even if I go to the studio or whatever, it's like I'm taking notes and I'm learning something while I'm there.
[00:08:02.060] That's fire, man. That's fire.
[00:08:03.720] I think people don't realize that whatever career you're going to do, you know, people look at rap as, because a lot of people do it and don't take it to any sort of level or they don't have a love for it.
[00:08:15.050] They're in it for the wrong reasons from the gate.
[00:08:17.110] So they don't get what they want out of it because, you know, the intentions weren't there.
[00:08:22.730] When you get into what it takes to be successful in the rap game, it's not just writing lyrics.
[00:08:29.450] It's not just making beats.
[00:08:31.230] That's the easy part.
[00:08:31.890] It's a presence.
[00:08:33.370] It's about your marketing.
[00:08:35.310] It's about your network.
[00:08:36.670] It's about going out and really striving to get it.
[00:08:40.480] and then like writing music and everything that's the part that you already know naturally without
[00:08:44.600] learning like it's just a natural talent so that's the easy part i always tell artists like
[00:08:49.620] yeah you can record the music but what happens after the music is laid down what you do after
[00:08:54.340] that to me like that's way more important it's about getting that music to the right ears because
[00:08:59.710] sometimes you might have a good product but you're not it's not being shown to the people that want
[00:09:05.370] to buy it yeah so sure i always use the example of um still you made that song kiss on the what
[00:09:13.400] was it kiss on the rose on the kiss on the rose or whatever yeah i remember that video yeah they
[00:09:18.460] put that record i had a whole nother video and everything it didn't do good at all it didn't
[00:09:21.900] chart nothing and then they redid it and added on the batman soundtrack and all that made it a
[00:09:27.600] little more cinematic yeah it was like the one of the biggest records of the 90s right there
[00:09:31.800] for sure
[00:09:33.000] I can't even think
[00:09:33.760] of what movie
[00:09:34.360] that was on
[00:09:35.200] Batman
[00:09:35.760] I think it was
[00:09:36.580] Batman Returns
[00:09:37.180] you just said
[00:09:38.020] Batman Returns
[00:09:38.980] I was young
[00:09:40.060] when that came down
[00:09:40.880] but it played
[00:09:41.900] for 10 years
[00:09:42.880] after that
[00:09:43.520] so we still saw
[00:09:44.520] the videos and stuff
[00:09:45.640] yeah for sure
[00:09:46.980] I'm sure they're still
[00:09:47.640] getting royalties
[00:09:48.440] off that
[00:09:49.160] yeah most definitely
[00:09:50.300] you got like even
[00:09:51.560] while we're on music
[00:09:53.560] you got Tech N9ne
[00:09:54.620] who
[00:09:54.940] had a whole album
[00:09:56.700] out on the label
[00:09:57.540] and then re-released
[00:09:58.760] the same album
[00:09:59.980] but marketed
[00:10:00.760] a different way
[00:10:01.720] yeah that guy's a genius right there yeah so how much of the you're an entrepreneur
[00:10:07.120] always i mean hip-hop is entrepreneurial in general i think a lot of people cross over with
[00:10:13.840] that but what kind of business were you into or yeah so i feel like hip-hop is always the um
[00:10:20.880] the door opener to do other things like you can't just become a multi-millionaire just off just
[00:10:27.720] being a i mean you could but it's it's so hard to just only be a rapper and like really be at the
[00:10:34.780] top of where you want to be you know i'm saying so like i look at people like 50 cent diddy you
[00:10:41.790] know the ones that was artists but they were entrepreneurs so 50 took that took his bread
[00:10:47.310] reinvested it did vitamin water dr dre invested into did the uh beats by dre did you know he did
[00:10:55.490] all kinds of stuff clothing colognes serac all that you know i mean so like the thing
[00:11:03.380] what i tell people is when you're an artist you become a brand so your brand has equity
[00:11:09.910] so you can put you can attach your brand to anything and then make money off of that
[00:11:15.120] i could be like y'all want to sell these cups i might be every podcast i'm sitting there drinking
[00:11:20.810] a cup whatever eventually people gonna be like y'all want one of those too
[00:11:24.330] So like
[00:11:26.150] You're using
[00:11:27.090] The music
[00:11:28.270] And the
[00:11:29.010] The brand that you created
[00:11:29.950] From doing music
[00:11:30.710] To branch off
[00:11:31.890] And make money off
[00:11:32.490] Other stuff
[00:11:33.010] So like
[00:11:34.250] That's why
[00:11:35.900] It's always been important
[00:11:36.920] To me to
[00:11:37.600] To like
[00:11:38.340] Get going with the merch
[00:11:40.780] With
[00:11:41.720] Selling
[00:11:43.580] Like having my beat website
[00:11:45.060] Selling loops
[00:11:45.880] Stuff like that
[00:11:46.580] That people
[00:11:47.040] Could feel like
[00:11:48.260] What they're doing
[00:11:48.980] Is they're investing into you
[00:11:50.300] As opposed to
[00:11:51.700] Just being a consumer
[00:11:52.580] Is that like
[00:11:54.540] The licensing model?
[00:11:56.120] yeah like is how yeah so that's a vision just uh when you were saying like can you make it just
[00:12:04.100] off rap the thing i was thinking is like you got like a four-year run of the way music sounds and
[00:12:10.160] any artist has been around for 12 years more than that yeah yeah now now it's like two years you
[00:12:15.640] know what i mean so you gotta drop a different project in a different genre a year and a half
[00:12:21.060] later you gotta always we we live in a world now where like if you don't do nothing for like a
[00:12:25.660] whole month that go by you ice cold yeah like you could go from being hot at the top of the game
[00:12:31.480] right now let's say like right now a lot of people have been hitting me since that coke wave album
[00:12:36.400] drop if i don't do nothing in the next 30 days it all goes away yeah that's what that's what i was
[00:12:42.810] like make to make sure i get back to you first off thank you for with how slotted your time is
[00:12:48.090] making the time to come home and hit uh hit this podcast you know what i mean it's a big interview
[00:12:53.110] for us as well as i think uh when people look you up because my stuff what people will find this
[00:13:01.450] interview looking you up and be able to see if they want to go long form like what's the mind
[00:13:06.370] behind it how does it go down it's not a 10 minute slot where we play the track real quick you shout
[00:13:12.470] a couple people out i love that and i miss that you know that's what inspires me being in media
[00:13:18.230] but the gates are down we could we could do this for the next two hours i mean i know we're busy
[00:13:25.370] but there's no limit to creating there's no gate to putting it out everywhere so it's it's fire you
[00:13:32.570] know and i think when you can go from doing what you love to doing it on a national hitting the
[00:13:40.290] things and then also knowing that that's not it like yeah i think people expect that to be the
[00:13:46.160] end of the story you made it like you said it's that feeling you said it feels like you made it
[00:13:51.580] you didn't say it's like i made it yeah so to me making it is like you don't have to do nothing
[00:13:59.710] today and you still gonna make money okay right now i'm still at the point where i still have to
[00:14:05.300] grind every day i might make money every day but it's because i'm getting up and i'm getting to it
[00:14:10.420] every day but like if i could get up and i could not do anything for a couple days and i'm still
[00:14:17.650] making money on my sleep making money uh while i'm doing leisure activities or whatever i'm
[00:14:23.050] doing this business but i'm still making money off this one and they're all working themselves
[00:14:27.920] you know to me that's like when you made it yeah that's control over your time like elon musk he
[00:14:34.160] don't ever gotta work again he does it because he wants to be great and he wants to be he's always
[00:14:40.080] chasing like you know being more than what he was yesterday yeah and i feel like that's the only way
[00:14:46.580] you can really get to that point anyway is by having that type of mindset so like you're never
[00:14:52.250] content with what you have you're always like are you thankful for what you have but you're not
[00:14:56.510] content so you're thankful that you made it this far but you know that you can go further yeah i
[00:15:01.960] think the gratitude at every level kind of helps keep you grounded and stuff like that but yeah
[00:15:07.380] i say the same thing it's like when i'm in creative and you get into cameras it's like
[00:15:14.220] they make cameras past what your eyes could see yeah why are we going there dog nobody can see it
[00:15:21.420] like you know what i mean it doesn't have to be that crisp and that crazy so i make choices based
[00:15:28.160] on how i put my content out and what the medium is to be honest i want people listening yeah i
[00:15:33.380] think this is the the most important piece it's got to sound good oh yeah people that i'm not in
[00:15:39.820] that market i don't watch people talk besides a clip i don't watch even my favorite podcast for
[00:15:45.860] an hour oh yeah yeah but you got to move with what the medium is so people are there levels i could
[00:15:52.880] go could i get crazier cameras could i get crazier mics i mean yeah you could put your shit in a
[00:15:59.920] space shuttle and have it sounding like heaven but you know you you do the tools for for what
[00:16:06.240] you have to do i love this one piece of content i saw you were walking down the street somewhere
[00:16:12.100] and they came up to you and pulled you in the studio and i just made a song on the spot yeah
[00:16:17.080] yeah shout out to get in the room get in the room that was dope yeah and we really did that song
[00:16:23.600] like right that was it wasn't really like we pre-made it and then just did that video like
[00:16:28.810] i did the song right on the spot and everything yeah they made the beat right there i wrote to
[00:16:33.170] it by the time it was done with the beat laid it down recorded right like really was right on the
[00:16:38.230] spot yeah so you need the tools to do stuff like that and it's uh you know as a creative it's an
[00:16:45.320] energy you know what i mean so just to be you had uh like this would be a different piece of content
[00:16:51.680] if it was all dreary outside came outside it's nice you know he grabbed something to drink and
[00:16:56.920] then make some content that could live forever it could be you know who knows what comes from it
[00:17:01.880] but i wanted to pick your brain on what it's like to work with the idols what it's like to
[00:17:06.340] you know have a hustle mentality before going into doing it because i think people see it and
[00:17:12.800] they think that without watching it that you just got put on out of nowhere right you know what i
[00:17:18.500] mean because to them is just presented now you know i mean all of a sudden it's like who's this
[00:17:22.720] we're looking it up but yeah i'm glad you said that because um people do be thinking that and
[00:17:28.520] And I'd be trying to tell them, like, bro, it was years of hitting people up,
[00:17:33.740] not getting no replies, pulling up to shows,
[00:17:36.800] not really getting to speak to nobody.
[00:17:40.640] Just doing beats over and over again and feeling like nobody's listening to them,
[00:17:44.400] recording songs, feeling like it's not getting streamed and all of that.
[00:17:49.190] It's like I had to keep doing that over and over again
[00:17:51.370] before I realized, like, damn, I'm doing something wrong.
[00:17:54.330] Like, let me figure out, like, what in my workflow am I doing?
[00:17:59.800] that I could change
[00:18:01.500] to make it more effective
[00:18:03.180] so like
[00:18:04.690] I'm making beats
[00:18:05.530] I'm emailing the people
[00:18:06.630] but am I following up
[00:18:08.530] am I pulling up
[00:18:09.990] and
[00:18:10.310] meeting these people
[00:18:12.390] face to face
[00:18:13.210] and you know
[00:18:13.950] having real conversations
[00:18:15.150] am I keep trying
[00:18:17.480] like do I keep trying
[00:18:18.580] to get my phone number
[00:18:19.480] to the rapper
[00:18:20.020] or do I get a little bit smarter
[00:18:21.380] and talk to the manager
[00:18:22.940] or the people that's
[00:18:24.220] on the entourage
[00:18:24.840] that
[00:18:25.280] that really do care about
[00:18:27.080] that the artist
[00:18:28.160] ain't really in the mind
[00:18:29.080] a lot of times
[00:18:29.740] when you talk to them
[00:18:30.440] you gotta talk to the manager they always on business all day so it was like little things
[00:18:35.350] i had to pick up and learn over the years and it took some time it was a learning curve
[00:18:39.880] but like once you get it going like once that ball is rolling it just it just gets you know
[00:18:46.300] how that go when you start off small on the road downhill you get bigger and bigger and bigger
[00:18:49.960] yeah it's like that yeah that's fire man i wanted to pull back to you said about the equity when you
[00:18:57.540] have a brand or you have people following you and there's some some weight behind your name
[00:19:01.860] where i weigh that what i think is commendable is even on social you got you know everything is
[00:19:09.500] 50 100 comments with emojis you know what i mean with the airplanes so it's like the the take flight
[00:19:16.140] that exists as an emoji blended into that online world and people can see that engagement because
[00:19:23.220] they don't pay for followers like that was a game for a little bit to have yeah you know all that
[00:19:29.080] does is destroy your own engagement yeah if they're not visibility yeah but for them to see
[00:19:36.000] or then you see like the waves with the coke boys like it's oh yeah it's just dope to have some sort
[00:19:42.220] of brand or whatever oh yeah i tried to push the crowns but i'm not i'm not consistent with it i
[00:19:47.840] don't live in that social world like i should there's gonna be a lot of days where it feel like
[00:19:52.240] it ain't going nowhere
[00:19:53.580] and then
[00:19:54.000] out of nowhere
[00:19:55.300] it just start clicking
[00:19:56.140] people
[00:19:56.540] like there was times
[00:19:58.390] where I just
[00:19:58.810] put in airplane emojis
[00:20:00.270] and
[00:20:00.590] it wasn't
[00:20:03.060] it wasn't clicking
[00:20:04.000] the people
[00:20:04.420] you know what I mean
[00:20:05.060] and then after a while
[00:20:06.500] it just
[00:20:06.920] it just catch on
[00:20:07.940] they associate you
[00:20:09.420] with that
[00:20:09.820] that's dope
[00:20:11.160] that's dope
[00:20:11.660] yeah
[00:20:12.040] so what else we got
[00:20:14.040] your community work
[00:20:15.680] I mean I'm wearing
[00:20:16.300] the shirt for the
[00:20:17.380] hip hop off the wall
[00:20:18.780] oh yeah
[00:20:19.360] I think this was
[00:20:20.300] the first event
[00:20:21.280] I had been to
[00:20:22.200] that you did
[00:20:23.360] we had crossed paths on other things but i remember telling someone i was on my way and
[00:20:28.740] they the first thing they said is your red throws great events i'm doing often but whatever he
[00:20:34.660] throws is well put together and stuff so we walked into hip-hop off the wall they had all sorts of
[00:20:40.620] artists i can't shout all of them i did meet um shout out to caddy mike oh yeah um yeah i saw him
[00:20:49.440] at the streetwear expo so follow them on instagram he's one of the artists mike deco and hip-hop off
[00:20:55.370] the wall that's crazy i was talking to you and i thought you were on music i saw you at the
[00:21:01.390] streetwear expo too i got pictures of your artwork i mean off camera we got mike deco uh some
[00:21:09.300] management with red so they're over here you guys probably can't hear them on the audio but
[00:21:13.900] uh if i get time to really produce this i just dropped yesterday so if i get time to produce
[00:21:18.920] this right i'll take the pictures of your artwork help show me which ones you want to put up
[00:21:23.140] and we'll get you off camera and get you thrown in here see what eyes come off it
[00:21:27.380] because that's what's that's what's the culture of the city that's what you know my son's making
[00:21:34.000] music now he performed at the ultimate streetwear expo and i'm putting him on like the part i hate
[00:21:41.900] about the game is the nepotism so i'm not just gonna tell him you know work with the best
[00:21:46.700] producers like I told him
[00:21:48.800] make sure you put out five tracks
[00:21:50.540] he's at 11
[00:21:52.180] so I'm like okay so he's playing
[00:21:54.820] guitar self producing
[00:21:56.220] he's young enough where he can figure out does he
[00:21:58.860] want to you know be the Da Vinci
[00:22:00.860] of music play sing mix his
[00:22:02.860] own stuff and record or
[00:22:04.420] does that bottleneck you at some point
[00:22:07.040] you know yeah I want to add to that too
[00:22:08.980] though I know
[00:22:09.960] the word nepotism itself got
[00:22:12.940] like a bad stigma
[00:22:15.040] to it or whatever but I feel like
[00:22:16.760] And that's one of the rewards of grinding hard and building something is that you can speed the process up for your kids.
[00:22:28.030] So, like, if you got resources and a network and people around you, people, they hate on nepotism because they probably don't have no family members that could speed them through, you know.
[00:22:40.460] It's only when you give it to an undeserving child or kid or whatever, you know what I mean?
[00:22:45.340] but like if the kid really work and grind and really want it like as bad as you do i feel like
[00:22:50.870] that's one of the uh the beauties of this is that you could pass something on to your kids
[00:22:55.230] and let them get a quicker route through the game and maybe they could just be greater than what we
[00:23:00.590] were for sure but you hit on a key point they gotta put the work they gotta earn it like you
[00:23:05.830] you know what i mean you send your kid to school for the craft that you did even if you don't have
[00:23:09.870] a degree and then they end up taking over the company and bringing it into the new era that's
[00:23:16.170] awesome so i speak based on what people think of is all right we just planted someone in the
[00:23:22.210] industry they get to take artists money from the people doing it you know when i speak on nepotism
[00:23:28.270] sure i'll introduce him to people but when he's ready because i can't waste someone's time just
[00:23:35.390] like i wouldn't want them you know i mean i've been designing logos and doing artwork i got
[00:23:39.270] artwork all up and down hamilton i can't do it for free just like even my family pays me like how
[00:23:47.070] you know what i mean if you've been asking me for 10 years to do a logo okay maybe it's time
[00:23:52.650] shout out to anyone that's been following me and just for whatever reason we couldn't work i'm in
[00:23:57.610] a good place right now we'll make something happen you know we have uh stuff going on with the i
[00:24:03.550] create magazine uh photography and stuff for that so i've got an outlet to inspire the kids and let
[00:24:12.240] them know they could get it i can't tell my son at 15 what the industry is going to be like in
[00:24:18.660] even five years so he's gonna have to navigate that you know i could hope he could get from
[00:24:24.780] music that expression of soul that like yeah i feel you you know um i got nothing no problem
[00:24:33.980] with any sort of rap if it's well produced and it translates that feeling like you could tell
[00:24:38.920] somebody loved making it or they're telling their story or anything like that yeah and i feel like
[00:24:45.320] that's the problem sometimes with like a lot of the music um execs or like artists they had kids
[00:24:51.890] and they do music and they just feel like you're just being lazy about it they're just putting
[00:24:56.340] anything out it's almost like ai yeah but you got some people with it the kids they really take it
[00:25:03.950] serious and passionate about it yeah yeah so if you got that that's that's a great thing to have
[00:25:10.380] for sure yeah you learn some things i think music translates even if you don't take it to the levels
[00:25:17.020] you did it translates to other things like just how the entrepreneur could help out with music
[00:25:21.760] just being able to speak or perform in front of a crowd or grab the presence in a room that's
[00:25:27.960] translatable skills to other stuff so i also don't paint a pretty picture like can my son sing is he
[00:25:36.300] talented for 15 crazy talented but you know how many people make hit music every day since we did
[00:25:43.400] this podcast 100 hits came out maybe 30 i don't know maybe 20 but my point is every day somebody's
[00:25:51.200] putting out something that people could adapt to it all depends on timing it depends on what sort
[00:25:57.100] the brand stuff there is so like i put him together a website but he's got to tell me what
[00:26:02.900] he wants to add to it how he wants to sell merch from it so oh yeah yeah that's dope if he got
[00:26:07.980] royalties and a website that he owns by 18 i could put him in touch he still has to do the work but
[00:26:15.920] it's like that's technically nepotism if we want to do it but that's like you said that's the point
[00:26:22.660] yeah i didn't come in with any network i'm one of the first in my close family to start a business
[00:26:29.040] at all i just found out my son made 200 off a logo i'm like that's that's crazy if you get
[00:26:36.700] your skills up i got some work for you from there but you know you set the example you see like
[00:26:42.440] he's performing on stage he's i remember that first time i performed you know what i mean and
[00:26:48.420] he had more people at his first performance
[00:26:50.960] than I'm sure a bunch of people do.
[00:26:52.680] Shout out to Paz. That means you're doing your
[00:26:54.840] job then. Yeah.
[00:26:57.060] Think so. Definitely.
[00:26:59.380] Well, we'll see what happens.
[00:27:01.300] Gotta keep him away from those girls
[00:27:02.860] and drugs and
[00:27:04.200] other stuff that happens with life.
[00:27:07.520] What?
[00:27:08.780] What do you got coming up? I know
[00:27:10.680] you can't talk about it. One thing that
[00:27:13.040] stuck out, you posted, I commented on it.
[00:27:15.240] I wasn't even going to tell people we did this.
[00:27:17.120] I posted a clip wearing the shirt and playing Make America Wavy.
[00:27:21.260] So somebody's going to know you're here.
[00:27:23.540] But no, I don't talk about anything could happen.
[00:27:27.660] Things could have canceled.
[00:27:28.580] So how I look, say, in a week or two, we're going to drop this.
[00:27:32.060] Oh, yeah.
[00:27:34.150] Plus, it's just a lot better.
[00:27:35.890] You set yourself up, one, for having a target.
[00:27:38.730] And I'll let you speak on it.
[00:27:40.050] But to me, it meant like, hey, I got a target on my back, too.
[00:27:43.170] Like, now I got a timeline that I got to do this.
[00:27:46.050] Yeah.
[00:27:46.250] you can't talk for something for three years yeah and i feel like um the more like you start
[00:27:53.810] getting on in this game and you start doing stuff that people start paying attention i feel like it
[00:27:59.030] gets harder because now you got to keep up like before let's say like where your son is at you
[00:28:06.100] could drop music leisurely you can really sit back think about it and and drop it as he feels
[00:28:13.760] like it's a good time or whatever whereas once you get the people's attention you got to be always
[00:28:19.430] like this they got to be quantity and quality together at the same time like one can't be more
[00:28:25.340] than the other and it's like you got to be efficient you got to be consistent and i feel
[00:28:31.260] like consistency is the only thing that got me to turn my l's and the w's anyway because that that
[00:28:38.210] consistency is like people you want to uh like people like to be fans of winners and people
[00:28:45.820] that's constantly catching wins you know i'm saying if you just like think about how many
[00:28:51.930] dope artists we seen that we like dang if only he just dropped more music like i know he'd be
[00:28:56.770] bigger than what he is and i'll just be simple as that yeah yeah for sure it ain't that complicated
[00:29:04.290] this in time the worst thing to do is you know drop an album five years after it was supposed
[00:29:10.090] to drop you know you work on perfect and something i tell myself the same stuff with content like
[00:29:15.190] that the show is the show but it's also the clips that come from it the picture like more people
[00:29:21.730] will like the picture of the guest on the show than actually take the hour to get to know an
[00:29:26.670] artist and see what's up i just love putting it out there that it exists and like the same way
[00:29:32.190] you said you could make money outside of just the music that you're doing i love how people focus on
[00:29:38.470] you know what's your sponsorship like how much are you making off the podcast it's like my hourly
[00:29:43.790] rate to charge for how to use this tech and stuff like the amount i paid on tax is just outside of
[00:29:50.070] the podcast or sold creative services i'm producing two podcasts now i'm working on branding for
[00:29:56.830] another one we're launching in a couple of weeks. So does it translate to other stuff? Sure. Like
[00:30:02.130] I'm busy enough to be able to do this as a hobby for fun. Like this is all I could go
[00:30:09.760] the sponsorship, all that'll come. But this exists to co-create content and people tell
[00:30:16.200] their stories. I have creators on here. And as it got bigger and bigger, like you said,
[00:30:22.360] you're with people who you look at inspire but you look at them for work and you're looking at
[00:30:27.260] people look at them like idols in the club and stuff like that i was just talking with a friend
[00:30:33.560] about that he'll be at parties in la and he's like he's uh in the ai he's like an engineer with me
[00:30:39.360] and he he'll be like that's cool when somebody did something crazy everybody be like you know
[00:30:46.170] the person's a platinum he's like oh that's super cool and he'll i don't know maybe we're like
[00:30:50.710] slightly on the spectrum with this but that whole star thing like i respect people for what they did
[00:30:56.010] and the game that they played and being successful in it for a super long time yeah you know being
[00:31:02.770] able to be four-dimensional as an artist have the the music but also the social content is crazy
[00:31:09.510] yeah being transparent is winning the game right now too so that's just a thing of what you just
[00:31:16.760] said like showing the people more um letting them know more about the real you not just you the
[00:31:24.180] artist you know i'm saying people people want to feel like they could relate to you and and
[00:31:30.610] they think the same way and oh he liked the same food i like or his favorite color the same favorite
[00:31:36.770] color as me we like the same sports team you know that's how you um really gain fans is by
[00:31:42.430] having common interests and relatable and stuff like and the only way you could do that is by
[00:31:46.970] having that content showing people yeah yeah now i know the the game of social and
[00:31:54.300] the negative content goes crazy you got something negative that's the easiest way to go viral so
[00:32:01.880] i knew getting into this game i'm like so you're gonna have a podcast about
[00:32:07.170] just a theme not even like all guests and the same sort of thing uh some my some of my listeners
[00:32:15.860] don't even listen to rap at all so i think that's beautiful they don't even listen to rock or
[00:32:20.580] anything you know i mean their their english is their second language so it's just crazy that
[00:32:25.780] somebody could connect where i don't know somebody could be selling textiles in saudi arabia i don't
[00:32:33.450] know uh because they listen to it and they're like okay i see american culture does that like like
[00:32:40.130] when uh you have themes like like mafia or things were like you remember i'd say like mid 90s maybe
[00:32:48.380] late 90s it was very influenced in hip-hop everything like was uh just like influenced
[00:32:56.280] by that like it was like uh yeah every rapper was a uh was a mobster for sure for sure yeah you know
[00:33:04.080] everything was a family it's like you know you have themes or something that that goes with it
[00:33:08.740] So, I think it's dope that people are still creating.
[00:33:12.040] I saw one that said, if you're over 30 and rapping, and it was one of those ones like public service.
[00:33:17.880] It's like, listen, man, we need to keep doing that.
[00:33:20.020] Like, it's not that the art is dead, but there's still lyrics to be said, stories to be told.
[00:33:25.720] Yeah.
[00:33:26.420] And the thing about hip hop, the demographics has grown over the years.
[00:33:30.690] So, like when hip hop first came around, it was like something older people didn't listen to.
[00:33:37.510] It was just younger crowd, right?
[00:33:38.790] Like people that was like 15, 16, 17, 18, 19, 20.
[00:33:42.420] People that was like in their 30s and wasn't listening to rap like that.
[00:33:46.320] Then as time goes on, those 18-year-olds turn into 28-year-olds
[00:33:50.940] and those 28-year-olds turn into 38-year-olds and so on.
[00:33:54.540] 38 to 48 and so on like that.
[00:33:58.060] So I feel like what happened over time is that the demographic grew.
[00:34:02.910] So now you got an artist that could cater to a 15 to 20-year-old audience.
[00:34:09.070] you got somebody
[00:34:10.450] that can cater to
[00:34:11.130] more like a 20 to 25
[00:34:12.690] then it goes up to
[00:34:14.710] like 30 to 40
[00:34:15.830] you know what I mean
[00:34:16.570] so I feel like
[00:34:17.750] as long as you know
[00:34:18.510] what your audience is
[00:34:19.590] and you cater to
[00:34:20.690] that audience
[00:34:21.350] then you can be
[00:34:23.170] successful in this game
[00:34:24.330] that's why
[00:34:25.490] like if I'm
[00:34:26.770] if I'm over 30
[00:34:27.990] I'm not gonna be
[00:34:28.730] making my music
[00:34:29.390] for kids that's
[00:34:30.050] 15 years old
[00:34:30.930] yeah I think
[00:34:31.610] that's where it gets
[00:34:32.410] I think that's where
[00:34:33.150] it gets weird
[00:34:34.110] now you're right
[00:34:34.770] there's just
[00:34:35.330] the ears off to it
[00:34:36.470] now don't get me wrong
[00:34:37.210] sometimes you get a big
[00:34:38.210] crossover hit
[00:34:39.070] So kids will know
[00:34:40.810] Like there's 15, 20 year old kids
[00:34:42.810] Who know who
[00:34:43.450] Rick Ross is
[00:34:44.810] And know who French Montana is
[00:34:46.270] And know who
[00:34:46.790] You know other rappers
[00:34:47.950] That are over 30 years old
[00:34:49.250] But it's like
[00:34:50.310] That just comes naturally
[00:34:52.980] When you get a real big hit
[00:34:54.200] But like when you cater to your audience
[00:34:56.610] Like Benny the Butcher
[00:34:57.450] For example he caters
[00:34:59.350] To his audience
[00:35:00.370] Of people that like his type of music
[00:35:02.250] And he's always gonna be winning
[00:35:03.970] Doing that
[00:35:04.730] Just like
[00:35:06.150] Lil Uzi got his audience
[00:35:08.630] Of people that he catered to
[00:35:09.890] which those are two completely different crowds of people and they both making money off it
[00:35:14.630] i think right around skinny jeans was when it was that crossover where people i don't want to say
[00:35:19.830] we're too old to be making it for kids but you look like you just be in different spots you can
[00:35:26.770] be in different spots than you would be before different stuff interests you you know what i
[00:35:30.930] mean like i'll enjoy going to uh you know my son's in school for music so when they have the choir
[00:35:37.510] the recital and stuff like that's still music people think that rappers only listen to rap
[00:35:42.870] you know what i mean like listen to everything music is music yeah sometimes i go days without
[00:35:48.830] listening to rap because if you just listen to the same stuff over and over again your mind never
[00:35:53.900] gonna expand no for sure you just listen to trap stuff all day that's all you're gonna be thinking
[00:35:58.620] about and that's the only thing you think it sounds good it's trap that's why like real artists
[00:36:03.860] that really get big they experiment with different types of rap and different genres of music like
[00:36:10.360] when you look at the kanye's and the jay-z's and the drake and you know people that really
[00:36:15.700] is at the top of the game kendrick lamar people like that you can't box them in they're dipping
[00:36:22.690] in and out of the lane drake got an afro beats album man yeah that's what i'm saying but what
[00:36:29.040] That is, like, important as an artist is to, like, make your demographic as big as possible.
[00:36:38.400] Yeah, be marketable to different stuff.
[00:36:40.300] But still directed towards your demographic.
[00:36:42.840] But, like, try to find little things.
[00:36:44.740] All right, how can I take what I got and then grow it a little bit without compromising, like, who I am?
[00:36:52.360] You know what I'm saying?
[00:36:52.960] For sure.
[00:36:54.480] It's a little thought behind it.
[00:36:55.980] But once you get that strategy down, Pat, like, you can really win.
[00:37:01.400] And that's, like, what I'm working on right now is just trying to take what I got
[00:37:06.760] and then, like, okay, which lane can I dibble in and out of?
[00:37:11.200] Because you got to pick the right lanes that you do that to.
[00:37:14.320] So, like, if you pick the wrong ones, it ain't going to match for you.
[00:37:18.100] And if you're doing events all the time, you don't got time to actually put the work in
[00:37:21.880] and produce the stuff.
[00:37:23.400] Like, I'm sure you didn't just sit there for 15 minutes, say this is going to be the sample and blend everything and the timing and the pitch shifts.
[00:37:31.760] I'm sure that took some time.
[00:37:33.600] Like, so you got to, it's like I say, being in front of the camera and back of the camera.
[00:37:40.390] At least I find myself balancing, like, how much can I be showing or saying I'm doing?
[00:37:46.450] Because I had Ron, I'm sorry, not Ron, Roy Shuler on here.
[00:37:51.110] He's an actor.
[00:37:52.110] he was on um oh it's gonna mess with me now godfather of harlem oh okay he was uh he had
[00:38:00.160] a part in godfather of harlem season two i believe it was and he said don't announce
[00:38:08.270] departures confirm arrivals yeah i like that it's the same thing along what you said like
[00:38:14.470] just don't tell them until it's done yeah i learned that the hard way because sometimes
[00:38:19.930] you got people
[00:38:20.590] they don't want to see
[00:38:22.310] like let's say
[00:38:24.340] you be like
[00:38:24.920] yo I got
[00:38:25.540] something such
[00:38:26.500] coming soon
[00:38:27.280] or whatever
[00:38:27.680] you got people
[00:38:28.740] that will like
[00:38:29.580] wish bad on it
[00:38:31.520] people be having
[00:38:33.380] all kinds of like
[00:38:34.720] negative energies
[00:38:35.620] and stuff
[00:38:36.140] and you don't want
[00:38:36.660] to get it
[00:38:37.220] attached to what
[00:38:38.280] you got going on
[00:38:39.400] you don't want
[00:38:41.000] like
[00:38:41.380] you just
[00:38:43.100] you don't want people
[00:38:43.760] to try to make
[00:38:44.340] phone calls
[00:38:45.180] and do
[00:38:45.600] you know what I mean
[00:38:46.340] like
[00:38:46.640] that's the worst thing
[00:38:47.700] is a deadline
[00:38:48.440] to push something out
[00:38:49.560] before it's ready
[00:38:50.520] yeah
[00:38:51.160] Sometimes just an extra day to sleep on it and be like, I mean, these descriptions are like a little messed up or I got to get collaborator, you know, shout out to Ali a Mac McGuire Platinum Award winning audio engineer.
[00:39:07.060] We just dropped her episode yesterday and she texted me right before this.
[00:39:12.600] I didn't have her friended like I had her number and stuff, but I didn't have her friended so I couldn't tag her and everything.
[00:39:17.740] so when i dropped i gotta go back and tag everything now today i said hold up i'm recording
[00:39:23.580] but no shout out to her if you guys are listening to this and you haven't listened to that episode
[00:39:29.160] listen to the last couple man we had uh jack nine up here other allentown legend um so that was
[00:39:37.900] that was cool you know putting together the story of this city and the talent that came from it
[00:39:43.760] It's a lot from this time.
[00:39:46.150] For sure.
[00:39:46.890] You got anyone you want to shout out?
[00:39:48.830] I mean, I know how our city will get mad if we don't shout them out.
[00:39:51.670] You know what I mean?
[00:39:51.990] Like, you shout out 49 of the 50 rappers.
[00:39:54.090] I know.
[00:39:54.510] You always forget somebody, right?
[00:39:56.050] For sure.
[00:39:56.350] I just want to shout out everybody that's been a part of the journey and been supporting
[00:40:00.190] and, like, played some type of part, whether it be directly or indirectly, just even just
[00:40:07.670] sharing a post, comment, liking, just to keep the algorithm going and all that.
[00:40:12.110] those are people that I'd be wanting to shout out.
[00:40:15.190] That's what's up, man.
[00:40:16.710] It's a nice catch-all to go from there, man.
[00:40:18.950] I just want to, in general,
[00:40:20.430] shout out the creators, rappers,
[00:40:23.370] you know, the entrepreneurs,
[00:40:25.190] because I think people think
[00:40:26.990] that you have to have, like,
[00:40:28.650] a $30 million business to be an entrepreneur.
[00:40:32.230] Like, I think people struggle with
[00:40:34.310] calling themselves an entrepreneur.
[00:40:36.990] And when I realized at an early age
[00:40:39.190] that my place in this city was,
[00:40:41.290] a making it look good you know every city got a rap style yeah there's a regional look i'm gonna
[00:40:48.030] shout him out specifically uh tony super freak duncan oh yeah help bring a look to this area
[00:40:56.130] that was in heavy demand and it lasted like that for years so yeah he did i wouldn't be able to do
[00:41:02.210] what i did without him for what he did what you know um for kind of laying out there he was the
[00:41:08.970] only one at that time so i remember that yeah so kind of putting that together making a look for
[00:41:16.150] stuff that eventually got me into uh sans event center you know they were looking for that club
[00:41:22.490] look they were aimed at college kids so it's like that's when i realized like okay there's a market
[00:41:28.490] for this stuff everybody thinks is for kids same with hip-hop same with with everything that they
[00:41:33.770] said wouldn't be marketable and now it's like trillion dollar businesses or at least million
[00:41:39.570] million so that's dope man i appreciate you putting on the community stuff doing everything
[00:41:46.470] you've done continue to shout us out oh yeah anything and if anybody watching i got stuff
[00:41:52.270] that you need me to be a part of with the community i'm always for it anything i can
[00:41:57.420] help out and be a part of me and the team they like doing stuff like that as well
[00:42:02.680] So we always here
[00:42:04.340] For the community
[00:42:05.820] That's fire man
[00:42:07.480] That's fire
[00:42:08.120] Don't got nothing to plug
[00:42:10.120] Cause I'm sure you got
[00:42:11.100] Three or four things
[00:42:12.160] In the chamber
[00:42:12.740] For this year
[00:42:13.520] But
[00:42:13.860] We'll see them when they drop
[00:42:15.560] You wanna drop
[00:42:16.480] Your socials
[00:42:17.420] Everything is
[00:42:18.820] At Red McFly
[00:42:19.740] We got new music videos
[00:42:22.230] About to drop
[00:42:22.890] Within the next week
[00:42:23.910] I got new projects
[00:42:25.560] That I've been helping produce
[00:42:26.820] More music from French and Max
[00:42:29.320] Stuff with
[00:42:31.080] More music
[00:42:32.020] A lot of rappers
[00:42:32.780] Yeah
[00:42:33.800] Welcome home, Matt.
[00:42:34.260] They already worked on the next project.
[00:42:36.040] Welcome home.
[00:42:37.420] That's fire.
[00:42:38.460] Uh-huh.
[00:42:39.590] So, you know, those are people I look up to.
[00:42:41.650] They make me want to work like that.
[00:42:44.570] You know what I mean?
[00:42:46.120] That's fire, man.
[00:42:47.000] That's fire.
[00:42:47.980] Keep that energy going.
[00:42:49.460] Keep the wave going, man.
[00:42:51.420] Definitely.
[00:42:52.760] It's dope stuff.
[00:42:53.540] So, I mean, we could land the plane
[00:42:54.860] unless there's anything else you wanted to put together.
[00:42:56.980] We're at about 42 minutes.
[00:42:58.580] I mean, that's clean.
[00:42:59.600] Uh-huh.
[00:43:00.000] Anything else you want to chat about?
[00:43:01.520] Just
[00:43:03.000] You know just keep
[00:43:05.080] Keep your eyes peeled
[00:43:05.980] On everything we got
[00:43:06.660] Going on this year
[00:43:07.540] We dropping a lot of music
[00:43:09.850] And we trying to be a part
[00:43:13.150] Of more stuff with the community
[00:43:14.390] Like I was just saying
[00:43:15.270] Shout out my guy Paz
[00:43:16.870] He be getting me involved
[00:43:18.030] With a lot of stuff with that
[00:43:19.250] And then just you know
[00:43:21.240] Just
[00:43:21.500] Stay in tune
[00:43:23.280] Stay on the flight
[00:43:24.180] Cause we always elevate
[00:43:25.280] And taking flight
[00:43:26.060] It's fire man
[00:43:28.060] Uh huh
[00:43:28.560] Alright that's another episode
[00:43:30.000] Of I Will Not Lose Podcast
[00:43:31.460] Make sure you follow me
[00:43:32.880] at to the designer on all socials. We got everything consolidated with the new I will not
[00:43:38.420] lose podcast dot com. And this episode is brought to you in part by the Nexus Network. It is a
[00:43:46.040] community of AI enthusiasts that share both information as well as education. We featured
[00:43:54.140] their sponsorship episode that's on the page. It'll probably be about a week or two till this
[00:43:59.840] dropped so go and check out stuff for mid-january uh two episodes this year already and thank you
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