Artwork for Rising Above the Rhymes: Phaze Wun's Journey through Failure and Success - I Will Not Lose - #0028

May 9, 2023 · 1:00:57

Rising Above the Rhymes: Phaze Wun's Journey through Failure and Success - I Will Not Lose - #0028

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Join us in this inspiring episode of I Will Not Lose Podcast as we dive into the fascinating journey of Phaze Wun, a talented rapper and producer hailing from Allentown, PA. In this captivating conversation, we explore the local music scene, the relentless grind of your 20s, the crucial role of mental health, and a myriad of other thought-provoking topics. Failure is often seen as a setback, but Phaze Wun sheds light on how it can be a stepping stone to success.…

Episode notes

Join us in this inspiring episode of I Will Not Lose Podcast as we dive into the fascinating journey of Phaze Wun, a talented rapper and producer hailing from Allentown, PA. In this captivating conversation, we explore the local music scene, the relentless grind of your 20s, the crucial role of mental health, and a myriad of other thought-provoking topics. Failure is often seen as a setback, but Phaze Wun sheds light on how it can be a stepping stone to success. He shares his personal experiences and valuable insights on how he turned adversity into an opportunity for growth, transforming obstacles into stepping stones on his path to achievement. From early struggles to finding his artistic voice, Phaze Wun's story is one of resilience and determination. Throughout the episode, we delve into the challenges faced by aspiring musicians in a competitive industry and the importance of perseverance. Phaze Wun's experiences provide invaluable lessons for anyone seeking to pursue their passion, no matter the obstacles they encounter. Moreover, mental health is a significant aspect of Phaze Wun's journey. We explore how he navigated the ups and downs, discussing the strategies and support systems that have helped him maintain balance and well-being amidst the demanding nature of the music industry. Tune in to this captivating conversation and gain a fresh perspective on failure, success, and the unwavering spirit required to overcome hurdles. Prepare to be inspired by Phaze Wun's resilience and his valuable insights on harnessing failure as a catalyst for growth and achievement. Misery Loves Company Album: https://www.youtube.com/playlist?list=PLNySeT752j3vm100WID0ixLtIFgF4texA Devin Hailey - Love Factory: https://open.spotify.com/album/7tNQne4NFIasXWGMwNQcj7?si=NL6XSpBSRxywBFaMNFIdWg Devin Hailey - Moment: https://open.spotify.com/album/2Pp5q4R7V0YYXiyt9Vvejg?si=NfBdqZLkQW-KysyGDwhVqA LG Izz - Spirit Lead Me: https://www.youtube.com/watch?v=sFMk_g6ev28 Tug McRaw - 1936 EP https://open.spotify.com/album/7wTqNoeyFh0wyN6HqiAs1I?si=RhGq7coWSB-Qc8qkq3GHDg

Transcript

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524 timestamped passages

  1. let's get into it what's up what's up good morning good evening good night good afternoon

  2. whatever time you're listening in wherever you're listening from shout out to the spotify

  3. listenership apple and google podcast stitcher youtube if you're watching in we got a very

  4. special guest today man coming live from our voice to your phone headphones tv or car stereo

  5. you could have been anywhere in the world but you're here right now let's take a moment and

  6. be present and recognize that it is now, right now. Whether you're right now is working, running,

  7. exercising, cleaning, laying down, flying, driving, recording a podcast. Let's be grateful we're alive,

  8. baby. Failure can be frightening. However, as Winston Churchill reminds us, success is all

  9. about going from failure to failure without losing enthusiasm. This is I Will Not Lose Podcast. I'm

  10. your host, Tony Ortiz. We're going to jump right in, man. We got the legendary phase one in the

  11. building yo you gotta drop some air horns yeah let's go he's got the hat off you guys watching

  12. it on youtube he's got the uh what is that like the comic bang yeah yeah this is um what's is that

  13. no this is uh l money's uh make a statement um brand i see the emojis that he throws in there

  14. but i didn't know about the brand oh that's dope he like changed it a little bit so that he could

  15. get a trademark that's that's dope uh shout out to l money yeah yeah so shout out to l that's dope

  16. man so what you got going on tonight i'm i'm here with you i'm back back in the basements

  17. and um yeah i'm just here here we uh talk whatever we got to talk about everything

  18. everything that's been going on well we got no time limit i cleared the cards so

  19. everything's ready to go do you read your script on on the beginning or you memorize that i pretty

  20. much i pretty much got it memorized but i read it because i try to keep it under a minute okay

  21. it's all uh uh format you know what i mean everything's important because there's people

  22. who listen on the spotify and they didn't know that there's youtube so by me saying watch in

  23. you know you can see the difference and then sometimes i'll record a little audio thing for

  24. sure uh to let people know but no it's i always like to break the professionalism

  25. yeah everybody gets in their little the little um formats yeah so i like to break it up a little

  26. bit so i was wondering if you were reading it or if you actually memorized it no i'm reading it and

  27. with that said it's time for our first sponsor no no it's all a game and figuring the figuring

  28. it out so nothing's like a time limit or anything like that there's not rules per se but i do believe

  29. in consistency absolutely so post in the same time that's one big thing i'm like ah damn i gotta i

  30. gotta stick to that but other than that man i'm really uh curious to hear about your process so

  31. you shot me over a project let's talk about a couple of the different things that you do go for

  32. I just found out you're a photographer. What do you spend the most of your time doing right now?

  33. Right now, just being a husband. I've transitioned my lifestyle from being a bachelor guy in my

  34. 20s. And now I'm well into my 30s now. So I just got married last year. So now I'm just trying to

  35. be... Oh, shout out. Congratulations, man.

  36. So now I'm just trying to be the best husband I could be and still work on my projects and

  37. and, you know, stay consistent in releasing music and producing for the projects that I

  38. enjoy doing until who knows when, I don't know. I don't know. Everybody, nobody has the end in

  39. mind, man. It's about the, it's about the journey. Right. I don't know how much I have left in the

  40. tank. So I'm trying to, that's what everybody says. That's what Jay-Z said. Especially now.

  41. right yeah and he was probably how old i am now when he was thinking about that

  42. i think you're at your peak i think you're ready i hope so i mean i don't know you got uh you

  43. it takes something to light that fire up you have to have it yeah you got a group of dudes

  44. you work with right for sure yes for sure a town slim um and devin haley and um i'm producing the

  45. next um tug mcgraw album if you're an og around the area then you know big shout out to tug

  46. i just discovered his project with uh i don't have my phone not my yeah nai will throw their

  47. their social and throw that up but i want to hear about that you're producing a tug album

  48. oh that was that was my guy um and he's been for this whole period once you went to full sale i

  49. went to Full Sail no no no I I was gonna okay we'll get into that yeah no go ahead but um I

  50. went to Full Sail after high school um I started at Allen and I transferred to Northampton after

  51. we moved when I was kids and um after that I decided to get more more invested into the music

  52. side. So I went to Full Sail in 2005, graduated 06, came back to Allentown after I got offered

  53. to be an in-house producer at one of the studios down there in Orlando. And I ended up turning it

  54. down because I was young and I didn't know about like contract negotiations. So they gave me and

  55. my boy Structure, a contract who we both did production on Brooklyn Zoo's album around that

  56. time. So they really liked what we were doing. So they offered us both contracts to be in-house

  57. producers for their studio. So I had sent the contract back to up here to one of my father's

  58. lawyer. I was like, take a look at this, see what they say. And they told me what it means and

  59. everything and i was like it doesn't sound like i want to work with them so i just said no straight

  60. up oh man he listed out the things you didn't want i was like i was like if they're about that

  61. i kind of don't want to work with them at all how bad was it i can't really remember all the

  62. details this is 2006 so it's like damn near 20 years 20 years ago so it was something about

  63. if i remember correctly it was something about um owning or publishing like um into the future

  64. after we're not working with them anymore so instead of like going back with like a counter

  65. offer i was just like no but looking back now as an older man i should have been like can we work

  66. through this something you know give them a counter especially if you had access to a lawyer

  67. than looked over you said that you said you had a lawyer friend look over yeah yeah so i probably

  68. should have done that one of my one of my other friends actually stuck with it and and he did

  69. work with them um he was about the same age as as i was then it didn't really transpire anything

  70. in the end so i don't feel that bad about it well you can never feel bad about right you you learn

  71. as you go through this industry but um yeah after that um we turned down the contracts and i ended

  72. up moving back out here and um the first artist that i had linked with was tug because back then

  73. 2006 my space was the prominent social media so i was always in touch with with the local what i

  74. was what was going on with the local rap scene out here and um so i was messaging back and forth

  75. with tug i was like oh i'm from allentown you're from bethlehem and all that stuff when i get back

  76. we link and do some stuff so once i came back i like with tug and we did some joints and um

  77. i started my own kind of studio you know real bare bones type type stuff and uh

  78. um and and we were always um doing music together and he introduced me to um i don't know if you

  79. know rick cheney and l chain when i when i first started around he introduced me to him and i was

  80. doing my own thing back then around 2006 and one of my first clienteles when i first started my own

  81. little independent studio was meet beats oh okay then shout out to me yeah my god me beats he was

  82. like my one of my best customers back then be pro right right yeah but this was before then he

  83. started way way way way before before then and mb pro's been around like a clean decade so right

  84. already wow wow wow so yeah you have to rewind the tape a whole lot so he used to come he used to

  85. come to me like every day every day just booking booking hours and hours and hours and then i

  86. eventually linked with rick and we teamed up and meat was still like one of our best

  87. studio customers and we like really liked his production so we're like dude what are you doing

  88. like you're i mean we like you paying us studio time but you're like dope dope yeah so we had our

  89. own artists he had his own artists we're like why don't we all come together so we all came together

  90. like 2007 2008 and we first put out like a compilation um you know whatever mixtape back

  91. then with all of our artists and all of his artists called worldwide in like 2008 and is that

  92. on spotify it used to be i don't i don't think it is anymore but it's somewhere it might be on

  93. something that's the thing about music from that time man it's like uh it's it's not as easy to

  94. find as it is now no because there was sites like um what what was back i think i think it was on

  95. dad piff for a while and that piff just went down it might be back up so that might be on that piff

  96. still um but we have put it on something what was what was the um cd baby cd baby yeah cd baby i

  97. think still prints albums yeah so it still might be on something but um crazy we have put something

  98. out on there and um eventually meat beats went and did his own thing and then he started mb pro

  99. off of um you know what we were doing he you know me we meat watched me for a long time and

  100. seeing what i was doing and he always had his own he wanted to do his own thing so we fully

  101. supported what he wanted to do that's what's up man sounds like you support a lot in the community

  102. man at least the local scene with music and stuff you gotta you gotta put people on man

  103. for sure i don't think people do it enough now like who's i don't know i try to stay in tune

  104. with with the younger please let me know because i'm not i'm not i know why lg is just drop

  105. something yeah um spirit lead me that sounds real good i didn't hear it uh i'll play it for you

  106. after the show for sure but um i stay i try to stay in tune but it's getting harder and harder

  107. as i get a little bit older so so i don't know i know lg is i know ant wave's doing his thing

  108. um i don't know i don't know who's next after that i have no idea i'm lost after that i don't

  109. know even were you when you had uh i saw you posted something about like uh you know there's

  110. no next generation right are you talking about locally you mean just everywhere in hip-hop

  111. general i know people are still rapping but the next generation mainstream wise yeah like who's

  112. actually rapping next not just like independent artists you got joiner lucas like yeah and he's

  113. old now too so like joiner lucas is like 30 plus oh you're talking young yeah i'm talking about

  114. like who's like the next the next guys that are early 20s shit with little uzi vert is the past

  115. generation he's like 20 what is he now 28 i don't know that's a little woozy little woozy bird is

  116. well maybe we're just old we are it's us there's there's you know my younger listeners are sitting

  117. here yelling at the comments right now like oh you don't know about this guy this guy but i'm sure

  118. there's someone well it's there's so music is so different now like it's so accessible so you

  119. could have a huge cult following and there are people like that but it's like like we had like

  120. we had the double xl next generation list and coming up in the like 2010s now who's that i

  121. wouldn't even know they just like announced the people and it's like every year it keeps getting

  122. it keeps getting what the fuck every year more what the fuck every year and it's like ice spice

  123. and um whoever else they put on there and you're like i have no idea is ice spice considered like

  124. a rapper rapper no and it's been like that for a couple years but like you could at least

  125. justify some of them every they had like anderson pack and i was like he's been making music forever

  126. like he's like a singer reaching that's that's the thing they're like well he's new to rap right

  127. like okay like he's within like the branch i guess like you could i guess you could justify

  128. but he's not like you don't put rihanna as rapper just because she spit bars right just because she

  129. did bitch better have my money because she did bitch better have my money it doesn't really

  130. she's the greatest female rapper yeah she's the the richest but no that's why i don't try to

  131. get too much into the numbers you can tell if the music is like manufactured or for sure and that's

  132. that's what they've been doing for years now is manufacturing the next people like cardi b they

  133. have a whole team of writers and producers just giving her these songs and she performs them well

  134. she had that energy to to be the star like for sure she was a star before she was a star you

  135. could look through my posts i called bodak yellow nine months before and i didn't like cardi b at

  136. all but the second i heard that song before it got on on i said no right there yeah that's it

  137. that was the one that's wild i don't know if she's putting anything out i mean i'm sure she's

  138. doing stuff she had the baby i'm not even up on pop culture which i wasn't there is none no more

  139. Even the podcast that I listened to that covered pop culture, they're talking about dumb shit now.

  140. I don't know if nothing's going on.

  141. Is there some bigger, massive shit going on?

  142. Because it should not be this quiet.

  143. There's wars and stuff going on.

  144. It kind of is bigger, massive stuff, but it's also not at the same time.

  145. It's more so broken up.

  146. You mean like the news is broken up?

  147. everything's broken up into sections of what you're specifically into i got you it's not like

  148. one there's there's probably not going to be a such thing as pop culture anymore shit i didn't

  149. even think about it like that you're right it's all going to be segregated into a specificity of

  150. what you like or what you're looking into that's why and it's going to be like a little um sub

  151. genre everywhere i don't know if that's that kind of is what it is now that's uh my um my spotify

  152. dj is ai and i just did you see this yet no bro you push dj and it goes what's up tony let's go

  153. back and listen to what you were listening to in 2017 and here's some new artists like that here's

  154. some things you might have missed that year or whatever and it plays music and then after a few

  155. songs it'll switch it up and be like all right we're gonna play some tupac or and it literally

  156. just i've listened for two hours and it just continues to switch the vibe but it knows what

  157. i like and what i listen to so it's playing underground hip-hop like a like a dj spinning

  158. it and i'm like that's super weird not even just the fact that it knows my music that's the easy

  159. part they had we had that algorithm for years yeah the fact that it's talking to me and pronouncing

  160. artists and saying we could do this i'm like yo this is wild so how much of like i mean eventually

  161. are kids of the future just going to be like all right read your profile here's some music you'll

  162. like here's an album cover just creating a whole a whole experience i mean i don't know i don't know

  163. yeah it's gonna it's gonna get i don't think the kids are gonna ask for that

  164. but i think it's it's it might probably get to where it's spoon feeding people

  165. to that extent like okay you like this certain thing once it's fed enough information

  166. it's gonna give you it could probably create what you like like out of nowhere like a new

  167. like a new artist a new genre like oh you like these things here you go here's exactly what you

  168. like yeah and it could use references and it's just somebody something you never heard it's

  169. something that doesn't even exist i put into something like chat gpt yo i want to hear j cole

  170. spit a shakespeare-like verses and start referencing like people throughout history and

  171. having to just put that language together i mean i don't know we we we got technology to the point

  172. where we just got it doing nothing oh yeah cheers yeah the the problem with um that i found with

  173. like the ai as far as the music aspect goes is it's it's good with patterns and pattern recognition

  174. and mimicking a lot of things but it's not good because i'm a producer it's not good with

  175. sound selection and sound creation of like trash and music quality like it it could you know read

  176. redo beethoven and stuff like that but it can't select quality sounds right right right now i

  177. believe it you ever tried to have chad gpt write a rap yeah it's gonna be bad oh man it's terrible

  178. but what i think is interesting is you can tell it write a rap in the style of kendrick lamar right

  179. it'll give you something it'll it'll it'll give you a starting point yeah i mean it'll just it'll

  180. take things that he says i'm like just the fact that it knows what kendrick lamar is so it's been

  181. what four months right since chat gpt's out yeah and people are like oh i haven't there's no way

  182. it could be like this dude i played around with an ai that puts a video together and makes captions

  183. and all that shit right like yeah a human editor is still better but for sure it's the new google

  184. because google yeah oh yeah yeah yeah google is almost useless now you search stuff and you just

  185. get ads and people who paid for you know the first the first page and you're like this is not even

  186. what i'm looking for it does take a while to get to what you need to find in google unless you're

  187. searching for something on amazon that you want to buy it's good with that but other if you're

  188. looking for like information like actual information to research something it's going

  189. to give you the first page every single search slot is going to give you the exact same information

  190. i don't know but you know what some somebody creative is going to come along and like just

  191. make sense of that because i mean they'll they'll google has its own chat gpt right called bard

  192. they're gonna try to train that with everybody and they'll get it to the point where you just

  193. ask a question i mean it had to come to an end at some point we're old enough to remember before

  194. google and ask jeeves yahoo fucking alta vista like all the things so we've seen it all before

  195. so chat gbt will be the next thing or something like it there'll be the next one we we we see

  196. we've seen all these iterations already so chat gbt is just the next version of that i think it's

  197. far off for music and stuff like that but yeah it's gonna improve a lot of things and it discourages

  198. me in a lot of ways musically um because i feel like we've become the ai especially in like rap

  199. music and stuff because it's heavily programmed and very digital so the way people have been

  200. producing music for the past i don't at least five years is very robotic yeah like uh like

  201. very copy paste modular right so you hear all these songs that they've been coming up with

  202. the past fucking five years and you're like what is this it sounds the same as the last song

  203. it sounds like a bunch of noise i don't know what this is but something's gonna something's gotta

  204. stick i wonder if it'll be the people like i wonder if someone because there is something

  205. very true to the fact that like younger people will hear music like old people don't like young

  206. people's music right unless you're creative and you like you said you're actively trying to hear

  207. and understand something new or things like that you know there's things that i pick out but you

  208. also got to realize like there's there was always people making music in tandem with whatever stuck

  209. out and that was good like there was always a lot of noise for sure like they weren't just making

  210. great rock music in the 80s and you know i mean 60s and 70s like there was there was a bunch of

  211. people in their garage putting out absolute dog shit they just didn't have right they didn't get

  212. to put it on the internet yeah yeah right they just stayed in the garage nobody ever heard it

  213. but every decade at least since like the year 1900 has been no decade has really sounded like

  214. the next decade zero zero to 20 or 1910s and then the 1920s like swing music and then 30s what was

  215. the what was popular in the 30s i don't remember like uh getting more into jazz jazz it was a

  216. little bit between that swing and jazz there's a name for it like big band yeah there was big

  217. big band um 40s was getting 40s was kind of more jazzy now you lose yeah you had like um

  218. Bing Crosby you had like that lower like that which led into 20 years later Frank Sinatra and

  219. then it was getting more into that into the 50s where Frank was starting to come in and um more

  220. slow but not big band but they had like they had they had the orchestras yeah and then a singer I

  221. don't know what the technical term is was for that and then into the 60s where it started getting

  222. more produced and then also the the 60s rock started coming in and then 70s of course we get

  223. you know you think it's gonna happen faster than 10 years and i only ask that no i think it's

  224. getting slower because people aren't thinking of anything they're just not progressing

  225. they're running out of ideas when it works but you know what though if you think about it like

  226. everything is spawned off wayne like they're rehashing the past now because there's no future

  227. culture that's taking over pop culture like you said now all they're doing is going back to the

  228. nostalgia of our generation of like millennial generation so now they they ran the gambit of

  229. the 80s nostalgia like with stranger things yeah they ran that gambit because now the um the zoom

  230. the gen z the zoomers they're like we we don't really identify with the 80s we weren't even born

  231. yeah so now we're the old heads to the zoomers so they have to go back to the 90s nostalgia where we

  232. are the consumers now yeah yeah because gen z doesn't have any money yeah i just bought a rug

  233. we have the money and we have a whole generation of man children who love nostalgia yeah oh yeah

  234. so i was telling my my wife that about uh gamestop she tells me um you know your kids shop there what

  235. are you doing shopping at games i was like dude everybody at gamestop is not buying stuff for

  236. their kids like their target market is 30 it's for them yeah yeah and that's gonna go out of

  237. business too but we are the last generation with money now for as of right now the zoomers don't

  238. got no money they're fucked they got uh my my daughter said to me uh she was like i'm worried

  239. that my generation is just going to be unmotivated like everybody's just going to want to be a

  240. tiktoker and i'm not sure what we're going to do to change anything i'm like that's coming from

  241. the generation do any of them want to be a plumber one of y'all gotta want to be a plumber

  242. because we're gonna need plumbers when we're old all right when we in 20 years we're gonna need a

  243. plumber we don't want want to clean the shit up that's backed up in our toilets but we're gonna

  244. need somebody to do it so one of y'all gotta do it please you are you on anything besides facebook

  245. instagram um twitter that's it i forgot to have you shout your social out but i'll make sure i

  246. put it up in the lower third so that people have it if you want to shout it out now i'm gonna yeah

  247. i'm gonna be starting my own little thing like like we got going um i just started started the

  248. youtube channel um i'm i'm calling it um it's just a phase it's just a phase p-h-a-z yeah so

  249. So that'll be a thing.

  250. And I'll be talking about music topics and creative things, mostly starting with like

  251. the local scene and interviewing people about the history and their stories and stuff like

  252. that.

  253. That's super dope.

  254. That's super dope.

  255. I wanted to see, going back to, so I'm interested, so you got a project with Tug McGraw coming

  256. out.

  257. yeah yeah you got something with devin haley yeah yeah devin um i've been producing for him

  258. since 2017 and um we linked up after i split from l chain and i started doing my own thing

  259. and um i linked with devin because he's been around the local scene for a while

  260. and he's the son of um casey haley from jodeci um so casey and jojo yeah yeah casey and jojo for

  261. the next the next next generation of people who don't know who jodeci are um but he's his son so

  262. i hit him up and was like oh we should do something sometime um so i sent him some joints

  263. and then eventually he had said he's like oh if you can come to la um you know we'll work on some

  264. stuff so i was like i don't got nothing to do right now you told him you're gonna check your

  265. calendar though i said check my i'm free um but yeah i didn't have anything going on with that i

  266. was working with slim and we were deciding what we were about to do next and um i was like i'm

  267. go out and um and fuck with devon for for a week so i flew out to la and his uncle jojo had a studio

  268. out there so um we just linked up and we did his um i don't know if it's his first album but it

  269. might be his first like official album moment we did that whole shit in a week out there and um

  270. in la um i'm super excited to hear that yeah you didn't listen to that one yet

  271. the no did you send it to me i don't think so no then how did i hear it it's not out no it is out

  272. oh i thought you said you're working on a project another one coming oh that's the one i'm excited

  273. to hear yeah no um you maybe you did send me that because i did listen to devin haley's project

  274. yeah because you you um were listening to um top five volume two yeah so we did two projects

  275. Three projects before that one in a short amount of time.

  276. So 20, did we put it out 2017?

  277. It was either 2017, 2018 that we put out Moment.

  278. That was like his first full length, quote unquote, album that we did together.

  279. So we did Moment out there.

  280. And then after that, we did Top 5 and Love Factory in the same year.

  281. so the love factory was his r&b album where he's more so singing than rapping and um

  282. now we're on to top five volume three and the one that i just finished mixing was um

  283. it's called no fun intended and that's the next project and then after this one

  284. it's going to be top five volume three which is 90 percent done already and um yeah so we got

  285. three other projects besides that one coming from the guy that said i don't know how much gas in the

  286. tank i got left no i got three projects i have production gas in the tank as far as wrapping gas

  287. not so much uh it'll come back it comes in spurts yep it might be a while but

  288. yeah it takes it takes longer for me to get motivated to rap for sure anymore because you

  289. know i don't know you do music so it's like um i've been started writing when i was like

  290. 12 or 13 you know so it's been 20 years it's been like 10 years since i dropped the track

  291. i'll have to look it up i think the last track i put out was anvil with uh with gallo shout out

  292. to gallo that was a long time ago but i'm gonna put something out just for fun i have to i've

  293. talked about it on the podcast just put stuff out that's all you gotta do when i first went

  294. so i recorded uh two verses recently and my buddy shout out to johnny melendez he comes over

  295. and um he sets up brings out a little interface and a laptop brings out the sm7b and i'm like

  296. okay so do you need me to print your verse and he's like don't you got a phone he's like nobody

  297. prints their verse anymore i'm doing mad stuff differently just uh i'm used to the analog a lot

  298. more stuff is uh digital but it's it's easy to hop into it i try to get my son into it my son is 13

  299. and he even told me the other day he's like you know what i don't really want to learn to produce

  300. but i think it'd be fun to be an artist so i'm like all right maybe i'll just have him at least

  301. do a song for him to hear himself i recorded him singing frank sinatra um so just it's a wild

  302. creative outlet for sure no matter where you end up with music or anything like that

  303. That's why I think it's so important to promote. People don't know what one share or one like

  304. does. They scroll by and they like to see that you're doing it. And it's like, okay.

  305. Yeah. I had that problem with people a while ago too, because people know what I do,

  306. who know me or who's around. There was one of your lyrics where you had said,

  307. essentially, well, a lot of your lyrics said just like, nobody from Allentown made it or

  308. nobody from eight town quote unquote made it and stuff and it's like there's such a rich

  309. musical scene here there's such like a story of stuff and there's people who like uh i would

  310. compare to like uh tupac or something that explained this area and the right the nuances

  311. of it very well but i don't know if it's too close to philly too close to new york i don't know

  312. maybe we just need to start working together more you know what i mean it's really difficult

  313. and and we've been trying to do that for for a long time like me and rick um and slim because

  314. i always felt there was something special about people who are actually from allentown and people

  315. from bethlehem and people from easton like actually from here not not transients from

  316. new york or new jersey and nothing not to disrespect any of them um but i felt there

  317. was always a unique personality about people who are actually born and raised here and that's what

  318. we found with myself i was born on 17th street hospital and raised two blocks away from here

  319. for 12 years of my life until we moved not even out of town yeah to the quote-unquote suburbs

  320. that's 10 minutes away but i'm still here and so is rick is from here born and raised here

  321. a town slim born and raised here um devin's from new york but you know we accept him a little bit

  322. we accept him a little bit um uh there's just just a lot of artists that i've encountered that

  323. are actually from the area that I felt have something different style-wise who are unique

  324. to New York, unique from Philly.

  325. They just have something different about them than those areas.

  326. And we're kind of an amalgamation of all of these places because New York is a gritty

  327. place.

  328. philly's a gritty place we but they're also a little bit more not as much not not to say high

  329. class but they have a bougie-ness about them coming from the bigger cities and we have a more

  330. blue collar experience than they do as well said that's that makes sense and so we talk the same

  331. shit but it's just a little bit different we don't have a neat we don't have the new york

  332. accent we don't have the philly accent for those just listening that aren't from the valley

  333. we are about an hour hour and a half north of philly and maybe two hours south of new york

  334. yeah well you could get you could get to philly and your map says philly but if you're going to

  335. visit someone in the city and you got to deal with traffic yeah yeah yeah so i'm just thinking

  336. until you get to the center but i have listeners outside of this area that might not know where

  337. our geography is and i always tell people because i deal in um i contract with people in audio visual

  338. all over the world you know what i mean i'm in digital marketing so when i'm explaining to them

  339. the valley i share a lot of the same pride that you're saying with like you know it's this it's

  340. this niche area you know um but it's like anywhere else where you don't always have people willing to

  341. work together or um you know just put people on just for sure and i'm all for working together

  342. too with with with people who are deserving of being worked together with you're gonna work

  343. together with them just share something and say okay this is coming from you know uh i mean it's

  344. also different with rap it's easy for me it's always like competitive yeah yeah rap is much

  345. more competitive than say graphic designers even other videographers because most of the at least

  346. the videographers that i deal with they're not chasing the 200 videos you know what i mean like

  347. They're not, they're not even in the same, they're not worried about people who are asking

  348. for, uh, getting things a handout or cheap.

  349. I mean, video is one of the greatest mediums to be able to get people's attention and deliver

  350. a message and stuff.

  351. So it's valuable.

  352. If you have something worth filming, then you already can monetize it and make whatever

  353. you're putting into it back.

  354. absolutely even more so now because we got into videos super early 2009 we started doing videos

  355. around the same time that josh ramirez was doing videos shout out to jack nine exactly shout out

  356. to jack nine we were doing shit at the same time and even then me and him always always

  357. rocked with each other and he was like yo you're better than me right now and all that stuff at

  358. that time and then he just took like a little turn and then took off yeah and I've always been

  359. the more I only want to do what I want to do yeah and if people didn't want to do it I don't care

  360. so he was like I'm I'm over here getting money people are paying me to do this I'm gonna do this

  361. so he took off and did his thing which I applaud I seen him a couple years ago I went out to Florida

  362. and visit his studio and all that and it's very impressive i gotta get out there and um yeah that's

  363. my guy um but we started basically the same time and he was older he was older than i am now

  364. starting out doing videos right right then so it was like 34 yeah so there's no time limit as to

  365. when you could start and be successful in doing things like like you were saying the podcast like

  366. about failure i've a ton of failures yeah because i start i start things i get into things and then

  367. i'm like is this for me or not and that's how that's how i've always been that's how i started

  368. out i taught myself how how to record i taught myself how to reproduce taught myself how to

  369. engineer i taught myself how to do videos taught myself how to edit videos taught myself how to do

  370. artwork and i figured out what i like doing and what i don't like doing so i always say

  371. just do things like you're doing right now with the podcast just yeah just go ahead dive in head

  372. first it doesn't matter if things suck but you'll figure it out eventually and if you if you figure

  373. out that you just don't like doing it you find some other aspect to do it or the third one i

  374. suck and I love doing it. So I'm just going to keep doing it. There's a lot of people who do

  375. that too. There's a lot of people who do that too. And, um, that's what I was going to say too,

  376. about, um, supporting people from the area. And, um, I'm speaking on, on that aspect solely as

  377. or in a rapper or, you know, artists in the hip hop community in the Valley is a lot of people

  378. are mad at me, I'm kind of infamous, quote unquote, because I don't send people beats.

  379. I don't support them the way they feel they should. But I always have my eye out for people

  380. who are talented or I see something in because if they are talented and I see something in them,

  381. i want to work with them i'm a producer at heart if they're a dope artist i want to send them some

  382. stuff or i want to give them a critique on something they may be able to do better or

  383. improve upon a little bit um so i always have something to give somebody who's coming up

  384. but it's not a charity just handing out beats right for whoever yeah because there's a lot

  385. of people who i think don't deserve the the shares or the respect who feel they they do need it but

  386. i'm just like no like there's some people who just share whoever or support whoever just because

  387. they're from the town and i've i've never been like that because i feel like my my opinion and

  388. cosine matter a little bit. I don't want to say more, but yes, more. I want to keep my credentials

  389. in a certain range to where if I'm sharing somebody's stuff or I'm telling you that this

  390. is dope, please go listen to it. Yeah, no, that makes sense. You got to be the Paul Revere when

  391. you tell people it's time to go. They understand it's time to go. You can't just be doing that

  392. calling false alarms right for everybody yeah sharing everything no that makes a ton of sense

  393. i'll say like i'll at least give it a like i'll at least give it a listen right and i'll come back

  394. a lot of stuff like they'll go they'll they'll go um like there's a lot of times i hear something

  395. and it might not be great but if i see that person still doing it a while down the road i'll be like

  396. let me check back in and see what's up and just see if this changes or if this does ever but

  397. honestly facebook is not a place where i would like really see new music because i'm not usually

  398. like first i'm not i'm not a consumer i'm not on facebook really looking for anything i kind of

  399. catch myself scrolling i have timer apps when i'm working that tell me if i do anything yeah on my

  400. phone facebook is dead it's pretty much dead now well isn't isn't like all social media just media

  401. now all of it's dead is you'd think it'd be something visual on a visual platform but no

  402. all the all this this is only because people actually watch it like i i get i like listening

  403. to my podcast when i'm running doing something like that when i go and like sit and watch a

  404. podcast uh i would i did big shout out to dj focus podcast because that had me locked in last week

  405. for like two and a half hours on live was driving and i just had it playing through the car yeah and

  406. it's super entertaining and i'm like that lends itself to video i would listen to if it was just

  407. on the radio just audio but i'm not watching a podcast for four hours i'm not sitting there

  408. watching joe rogan and talk with his guests i might reference the time stamp if there's something

  409. i wanted to see but i don't have to watch people talk but i understand that some people do

  410. yeah some people do um people like us though we're in a little bit more of the minority

  411. because i've been the same way over the past i don't know 10 years of when podcasting started

  412. to really take off and i've been listening to listening to long form content for a long time

  413. and whenever i would be interested in something and i would send somebody something to listen to

  414. and it's a podcast that's an hour plus they'll be like don't send me no shit like that i'm like how

  415. am i gonna yeah and i'm like dude i don't listen to anything under 30 minutes well you send the

  416. you send the clips i feel the same way if there's shorts that's a great part or you know what it

  417. just comes up in conversation like i feel like a lot of the stuff from the podcast that i consume

  418. will come up in conversation or come up in my show or something but i never learned within the

  419. shorts and it grabs the people it needs to grab but i'm not that guy throughout all those podcasts

  420. there's there's always something in the weeds that you pick up that you would never pick up

  421. if you just only listen to the shorts it's always it's always a nugget in there that you would only

  422. get if you listen to the full two hours i'll send you we'll get in our little audio club i'll send

  423. you some people that that do listen to long form content that i have conversation like they'll

  424. actually have a conversation with you about this stuff now four hours that's just ridiculous the

  425. only time i'm sharing that i'm getting the only time i'm sharing four hours is like at work well

  426. like you know what i mean i'll uh i'll be at my day contract and i'll look over at uh one of my

  427. co-workers there and i'll be like you know you want to throw on a lex friedman or something it's

  428. noon we or it's the beginning of the day we could watch it till noon or something it's just in the

  429. background and you don't have to actually listen and if we find ourselves too into the conversation

  430. we'll be like all right we got to get work done let's turn this off right um if i haven't gone

  431. on a road trip with someone to be like let's just throw that last time i did that was like 2018

  432. where it's like you get a podcast i get a podcast we'll listen to something as we go but um everybody

  433. has their then they have people shout out to my listeners that tune in every week and check back

  434. you build a relationship with checking back and hearing the same voice the same content

  435. every week like there's little nuances of things where i'll see somebody in real life and i'll be

  436. like yeah i went to four days of my day contract so i'm free fridays they'd be like oh i know

  437. like how'd you know that it's like right put it out in a podcast and broadcast it to the world so

  438. start there but besides music besides um just being a career creative in general how does that

  439. like how do you keep up your mental health and everything with or do you like i've just started

  440. i've just started keeping up with my mental health um my bad um you know through your teens and 20s

  441. we didn't know shit about none of that um

  442. that's the clip especially especially through my 20s it was just um drinking that's how i kept up

  443. with my mental health um no uh up up until my i don't know i don't know if you want to call it a

  444. mid twenties crisis or something, but like around, around like when I turned like 26,

  445. I was like, is this what I want to keep doing? Is this how I want to live my life forever? Like

  446. the years are going to keep passing by and I'm going to be 30 soon. So what do I want to do

  447. really? So I, I, I really had to, to reflect on, on how I'm living my life and, um, it wasn't

  448. looking good. It wasn't looking like a good outcome from who I was around and the things I

  449. was doing. So I really had to make a change and it was really significant, um, with what I was

  450. doing. And I had to cut, cut ties with people and stop doing the things I was doing and, um,

  451. really turn a corner in my outlook on life in general. Um, I was always like a lifelong

  452. nihilist, atheist, um, rebellious, um, everything you wouldn't think of. And, um,

  453. I came to a crossroads where, you know, in the aspect of nihilism where nothing matters and

  454. you don't go anywhere after you die. And that could take you to some really dark

  455. places in your mind. And, and I went there and it was tough, but I really changed the outlook on my

  456. life and um came around that that things do matter and there is things to live for and um

  457. there is purpose even if it's the purpose that you give it yeah even if it's only that

  458. you can get out of the hole you're in and and that's what i came to and you know now now i'm

  459. married man so before that i was not there was no time where i was thinking of of marriage or

  460. um a family or anything like that it was just gonna be i don't know i might just get

  461. fucked up until i die i don't know damn damn yeah no i uh i'm definitely not gonna judge

  462. Yeah, I think I'm on a pretty good path. Definitely a way better person. I'm more present with my family and people in my life who've been there for a long time.

  463. because before i was more cold and distant and focused on you know i was way more focused on

  464. the music and just trying to do things i wanted to do i'm in my 20s early 19 20s

  465. and um just living life being wild do you have kids you don't want me asking no i don't

  466. don't ah okay that uh that was a big change for me i think i was 23 when i had jayden see i'm 36

  467. now yeah he's 13 so yeah we're the same age it's wild yeah i have nieces and nephews oh no no it's

  468. my own yeah it's all good if you don't have kids i just feel like now i'm doing stuff i would have

  469. did in my 20s like i have that fire it's like don't get me wrong i did stuff in my 20s you had

  470. the period that it was like your blackout period yeah like now you're like no now i can do these

  471. things honestly i stopped rapping because i had a son and my son pulls up most of my music is like

  472. i i didn't i had it uploaded somewhere and like you said like i like that piff this stuff

  473. disappears i don't have any record of maybe three albums and then uh i had four or five tracks done

  474. working on a project with gallo right and um all his hard work that he put into the beats i was

  475. just like i'm not gonna finish it you know what i mean like i'm not and everybody's like oh it's a

  476. phase it is what it is you guys were right after 11 years i'm back dropping the hottest mixtape

  477. for the year. And I feel like, like I was kind of the opposite of that. And, um, a lot of my

  478. friends that I grew up with, you know, we're all like the same age. So as they were doing the same

  479. thing you were doing is having families and living your life, working your jobs. I wasn't doing that.

  480. I was working on the music and trying to do what I was doing, which, you know, I'm not famous or

  481. anything, but that was my purpose at that time. So I skipped out on having kids in a family

  482. while you guys were doing that. And now a lot of the people like yourself and a lot of my friends

  483. now, their kids are teenagers and stuff like that. And they have a little bit more time to

  484. pay attention to what's going on. And they're like, Oh, Hey, what are you doing now? And I'm

  485. like dude i needed your support fucking 10 years ago yeah right not now now i'm old everybody who's

  486. who's trying to search for my shit now they're fucking 17 or not even 17 i don't know i don't

  487. even know how old they are they're gonna look but i'm not appealing to the people who are

  488. gonna be searching for music now i needed that support 10 years ago but do you know what it is

  489. though, like music didn't have a chance to mature until like Jay and M and Wayne are still putting

  490. music out. For sure. Louis Bardalis, LBJ told me he had mentioned that. And I was like, that

  491. reframed my mind. I was like, that makes so much sense. So it's not there. There still is people

  492. searching for the type of music you make. Absolutely. And I've said that before, too,

  493. like within our lifetime there's gonna be an artist who gets popular who isn't alive anymore

  494. like people are gonna discover him and he's already dead yeah oh man it's wild that's gonna

  495. happen eventually it's not unwrapped like though no i was honestly thinking of that the other day

  496. i was like what if i just record these tracks and they're not out while i'm alive yeah not that i'm

  497. thinking and then people discover it and they're like no this guy's fire you gotta go check him

  498. out and then and then they go like look up your wikipedia and they're like oh he died in like 2007

  499. we're gonna get into some music man should play some music yeah do you got uh you got your phone

  500. right can you pull up uh well is there anything you want to play as long as you can send me the

  501. links i'll be able to throw it in and post i have nothing in mind i'm not sure if there's anything

  502. do you have um everything i want okay all right all right everything i want off of the uh misery

  503. loves company album talk about waking up a good morning but i would talk about i'm a parent daddy

  504. y'all i never pop nobody maybe it's the king of me i'm feeling myself speak up you're feeling

  505. differently because y'all ain't fucking with me time i drop my team shit on y'all team religion

  506. y'all talk about a couple crucifix uh and i want the thing that i want i'm gonna get

  507. pay attention for granted become a presence as a present now you gotta pay admission i

  508. fucking the same old bitches used to be money over bitches what a coincidence now they just

  509. change over bitches raj no fake of a side menage to a paradigm as quick as a paradigm

  510. they say it cost to be the boss but it free to be a sucker motherfucker still sucker free

  511. super dope all right that was uh everything i want off the misery loves company album is it

  512. available on youtube just on youtube that's it just on youtube we'll make sure i don't know

  513. we're gonna throw the link in the in the description yeah i hope i hope to get my

  514. my other catalog and and this one too on on other streaming services i want to i want to remix them

  515. and make them sound a little bit better as i always want to like it sounds good don't be a

  516. perfectionist i know that's that's what i've i've tried to learn to balance over the years too

  517. otherwise i would never put anything out is i i have to get it to the point to where i just put

  518. it out but all right we're gonna land the plane i want to i want you to chill for a second after

  519. the show i want to play some music for you go for it show you some some projects we're working on

  520. so uh we close this we have a special way of closing this out this is i will not lose podcast

  521. we set out to prove everything is learned from failure we must persevere and recognize it as

  522. one step closer to success to support the show visit the website shows.acast.com slash i will

  523. not lose subscribe on your favorite podcast player make sure you share this episode link

  524. leave a comment whatever man your contribution is appreciated thank you for listening