Artwork for Know When to Get Off the Bus: The Art of Strategic Quitting With Jake Supreme - #0075

March 9, 2026 ยท 53:44

Know When to Get Off the Bus: The Art of Strategic Quitting With Jake Supreme - #0075

Listen to the episode

A conversation with Jake Supreme. Listen to the episode or read the transcript below.

Episode notes

Listen to the episode or read the transcript below.

Transcript

Download .txt
AI-generated transcript. Published with approval, but names and wording may contain mistakes. Listen to the audio for the exact conversation.

838 timestamped passages

  1. Good morning, good evening, good night, good afternoon.

  2. Sometimes it's easier for me to keep going than to quit.

  3. Life is real, you know what I mean?

  4. You have to go out there and put the work in.

  5. And if you've never been in the pit at a NASCAR race, do it.

  6. The time you put in while no one is around

  7. will be what sets you apart when everyone is watching.

  8. Because a lot of times you'd be like,

  9. oh yeah, that's a cool little idea.

  10. But once they really understand where you're coming from,

  11. the meaning behind it all in your heart,

  12. what you really want to accomplish that's when people dive in they really get what's up what's

  13. up what's up good morning good evening good night good afternoon whatever you're listening in

  14. listening from shout out to the spotify listenership apple and google podcasts wherever

  15. you're listening in from could have been any in the where in the world you know how the saying

  16. goes but you're right here with us so we appreciate it got a little mess in the studio for the youtube

  17. people walking in jake came by a little bit earlier so i'll get rid of this but we have

  18. in the building today mr abstract music empire mr pa anthem mr jake supreme i appreciate you for

  19. that welcome to the show thank you brother thank you i appreciate you having me you know quite the

  20. intro right there you know i'm saying i appreciate it and uh yeah let's get down to business t.o

  21. Yeah, man. So we got a lot going on. I appreciate what you do in the area. So for those that don't know, Abstract Music Empire brings on performances, music, shows, a lot of culture. Most notably right now, we got Trinidad James coming. We'll give you a chance to talk about that.

  22. But I've seen the ups, the downs.

  23. I've seen Jake at the highs, at the lows, where things went really well, where things didn't go the best.

  24. And the thing is, he's still here doing it.

  25. So it becomes one of those things where as we search for resilience and stories of bouncing back and that sort of thing, we wanted to have Jake up here, give him a chance.

  26. We just had Red McFly up.

  27. he's got i mean just in the culture going on right now that that french montana cokeways narcos 3.5

  28. um and then j cole i mean we're not even gonna give a review because it dropped at midnight

  29. right it's damn near two hours long the j cole project yeah did you get a chance to listen to

  30. any of it yes i did yes i did um i actually really liked it there's one cut on there uh

  31. specifically i believe it has j cole ar at an era i'm sorry abso and um daylight on there you know

  32. that track i'm talking about no i listened to it the way through but i didn't look at what track

  33. was track i just kind of like said this is my first time hearing it is clearly gonna age well

  34. you know right i think so yeah so maybe it's too early to tell but i didn't have any complaints so

  35. far nah good good good album my my girlfriend did say that uh the couple of tracks that she

  36. listened to and i encouraged her to go listen to it again she said it was a little drakey

  37. is what she said you know but you know i feel like you know once you get to a certain

  38. you know he has to have some of those cuts that you know that people are gonna i guess

  39. appreciate in different ways you know i mean it was if you think about it being made over 10 years

  40. you got to think there was probably a time where that sound like they may not be new tracks they

  41. may be flip the verse or did something but you know how it goes being a musician yourself i mean

  42. what made you get into you're obviously a creator everywhere i see you dress super well but i know

  43. you you had the graphic design and video i remember i had spoke to you and you had done

  44. some stuff in media before you got heavy into promotion that's good tony tony's one of the

  45. already man you gotta get the research you know i'm saying uh but also we know we've known each

  46. other for a minute but yeah i started off as the video guy for real i went to kutztown for

  47. electronic media um and that was my base i mean i always did music even in college even in high

  48. school and even in high school i was doing videos so videos and music were hand in hand for me and

  49. it's crazy how life works because now it's pretty much how it is if you want to be an artist you

  50. gotta kind of know something about videos and you gotta be able to do the music yeah social media

  51. and all that too but it's cool to want to give back or do something i mean it's funny when i'm

  52. going on six seven seasons of this show every 10 or so episodes i do a new season and one of the

  53. things that stuck out to me is like season five was a lot of directors actors i had two camera

  54. guys and it just fell into it this latter half of season six has been you know award-winning uh

  55. platinum award-winning producer ali a mac mcguire we have uh multiple award-winning producer red

  56. mcfly and then we have jake supreme and i'm looking to get ant wave up so uh females i'm

  57. sorry my whole female listenership dropped the last time i had a run of one or two rappers

  58. oh really it just dang it faded out we get bad we get a bad rap but you know more than this listen

  59. a lot of us rappers in here in this community in the lehigh valley are more than just rappers

  60. that's the that's the main thing like a lot of the people that you see you see because they're

  61. doing more than just rapping you know for sure for sure i mean i i like to shout out uh our buddy

  62. eric we've had him up here eric rodriguez podcaster artist um he's been doing a ton of

  63. performing and now i just saw he's starting a community garden so that's so shout out to eric

  64. shout out to eric man he was on the last indy he was on the first indy certified that we ever did

  65. so shout out to eric seriously we'll go on that indy certified yeah so um it started uh the nugget

  66. happened you know through the emmaus theater grind you know as you kind of know i've been doing a lot

  67. of grinding especially kind of happening during covid covid was like that time where it was like

  68. well what are we gonna do you know i'm saying so um uh bobby from the amaze theater was like

  69. you know kind of on board with me as far as my vision and helping them get shows over there

  70. during the covid when there was no way to uh put on movies you know and um he let us like you said

  71. like fail he let us fail there you know i'm saying he let us fail there multiple multiple times until

  72. we could get it right um and through those through those shows uh we gained you know notoriety

  73. amongst the artists which means the artists that got booked for those shows you know i have track

  74. record people on video saying hey you know those abstract shows at the immense theater were some

  75. of the most professionally run shows that i've ever been to like just being an artist you feel

  76. like a professional we said you know that there's a you know i'm very strict you know everybody

  77. knows like i'm very happy go lucky god but i'm very strict when it comes to the to the business

  78. of the event and you know the game time of the event everything on time and stuff like that on

  79. time keeping the artists separate from the rest of the fans and the audience um my goal for uh

  80. these events is to make them feel like shows and not showcases i want to show that the indie

  81. artists can still be professional you know what i'm saying and so i want to make sure that when

  82. you do get booked it's not like you're getting booked like you know you're one out of 30 artists

  83. running and gunning and performing it's not about me making money off the artist it's about you know

  84. put it on a good show that we can make money from you know i'm saying so yeah you don't charge the

  85. artist right you charge the you know i'm saying so that's how we started and then once we finally

  86. getting got a name for that you know got a name you know got some recognition started actually

  87. making money off these shows you know i'm saying uh you know i i uh and then we have we have a

  88. history with arts quest as well doing music fest you know and a combination of doing music

  89. for five years in a row and in may's theater starting to you know bubble up we started uh

  90. you know they were able to um you know i talked to full circle yeah i talked to you know it's a

  91. lot of business it's a lot of business you know i don't mean to bore anybody with the business but

  92. it's a lot of business a lot of emailing a lot of talking to talk onto it because people don't know

  93. what goes into it or what goes behind right people have short-term memories so you're only

  94. the thing when you're doing events is you're only as good as your last event that's gonna succeed

  95. that's gonna like speak what succeeds for your next event so it's a constant hill you know it's

  96. a constant hill you're climbing it's got valleys as you go right but i don't paint a picture with

  97. my show and my listeners no i don't paint a picture that is all i hate that instagram

  98. entrepreneur where you're just flying all around and when you say it's business you're talking

  99. about okay this person's been working 12 hours they got time at 10 30 like we're going to be

  100. going out to south by southwest in about a month so that means press passes that means lodging

  101. that means are we going to be able to eat and do everything is pretty much like going on tour

  102. you're talking about living somewhere else for a full week so it's like we might have to have

  103. peanut butter and jellies one day like you you can't just say all right i'm gonna travel but

  104. i'm also eat lobster and stuff at least that's not where i'm at in the grind right i don't know

  105. if my mindset will ever be like all right if i want lobster i'll get it i've always kept myself

  106. in a position that if i want a steak i can get it but steak gets boring if you have it every day

  107. 100 100 yeah and i feel this that's that's real bro like you know you know we gotta as artists

  108. and you know people as creatives you know show the show the grind show everything you know i'm

  109. saying um and and i'll touch on it a little bit without being too long-winded i would say i have

  110. no problem being transparent but i also don't want to be long-winded but um it took you know

  111. besides from building that track record with well let me just bring this story so it was 2025

  112. we're on our fifth year doing music fest i'm like i don't really want to do music fest in

  113. year this year because it was just so much commotion behind it as far as every year you

  114. know just like any certified i try to get people on stage and it gets and it gets kind of hectic

  115. you know i'm saying when that year comes when it comes around or like people you know people get

  116. offended if i don't you know reach out to them or vice versa so i was like i ain't gonna do it

  117. if they hit me up for with a good opportunity because i've done all these little small stages

  118. for four years four and a half years now if they hit me up with the main stage then i'll do it you

  119. know what i'm saying yeah and it was kind of one of those things where like i wasn't gonna hit them

  120. up and then um one of the guys uh that's on the board for arts quest was like yo jake are you

  121. doing music fast like i'm looking to see you just you know because we've kind of gotten that track

  122. record now and uh i was like listen you know i really wasn't gonna do it like if it happens it

  123. happens you know i'm saying i feel you and um he was like let me uh let me send it he said no he

  124. said send an email out because i want to see you so i sent the email to my connects up arts quest

  125. patrick brogan patrick brogan um you know ali all the people that are involved in arts quest that

  126. unite you guys need to know um and they're like listen like you know we'll we'll talk to nelly

  127. and his team and see if we can you know see you have to submit your music you know we'll submit

  128. it over to them if they allow it we have no problem because we we like how you guys did the

  129. last four years so you know and then it was a but that was like secondary for me like at that point

  130. did that end up getting through and approved and everything it did but what got approved first was

  131. indie certified so it was it was it was like okay i didn't want them to just put me on stage throw

  132. me away like listen i got stuff going on i got these amazing theater shows they're popping like

  133. i'm sending them videos of it like let's do something together where you know you can help

  134. we booked these bigger artists

  135. and we can get these

  136. dope local talent

  137. on stage

  138. and I kind of presented

  139. them the vision

  140. you know

  141. of Indie Certified

  142. and that's the vision

  143. Indie Certified's all about

  144. well Abstract Music Empire

  145. our mission statement

  146. is helping creatives live

  147. helping creatives

  148. live their dreams

  149. if we don't follow

  150. within that

  151. we ain't touching it

  152. you know what I'm saying

  153. if it's not helping

  154. creatives live their dreams

  155. if it ain't helping

  156. T.O. getting

  157. where he want to go

  158. if it ain't helping

  159. you know everybody else

  160. getting where they want to be

  161. then we're not gonna do it and um i think that uh so i was able to explain that to them at arts

  162. quest like hey you know you do in business because i'm also a businessman you got to find the need

  163. right what is what's the problem what's the problem what's the problem in lehigh valley

  164. with the local music scene it's the fact that if they are booking hip-hop which they just started

  165. admittedly right

  166. you've been here

  167. for a minute

  168. five six years ago

  169. they wasn't

  170. fucking on hip hop

  171. like that

  172. well if you're

  173. talking about

  174. like uh

  175. like the

  176. empower 610

  177. day where the

  178. city's actually

  179. paying for it

  180. where artists

  181. are getting

  182. checks

  183. uh

  184. shout out to

  185. nice jones

  186. at lbj

  187. shout out to

  188. nice jones

  189. man working

  190. with him too

  191. you know

  192. that's awesome

  193. yeah you already

  194. know

  195. he's uh

  196. he's got

  197. he's got a bunch

  198. i don't want to

  199. give his personal

  200. business out

  201. but we'll just

  202. uh

  203. throw in there

  204. he was in my

  205. wedding

  206. he was very nice he was in my bridal party so that's what's up around with him but um that's

  207. super dope man i think that that idea of having something non-negotiable having like uh in in

  208. coding we call it an invariant like every other rule has to follow this rule right it's like you

  209. you have some leeway to do stuff but if things break this is the one that no matter what else

  210. changes this has to stay the same right and uh you know that's that's dope it helps give an

  211. alignment and then it brings when you bring people on the worst is when you have six people working

  212. together and you ask each one of them what does this do what's this committee about they all have

  213. different answers yeah you know yeah it's hard to get things done um when you do get things done

  214. people don't understand why they're doing it you know i'm saying or what's the purpose of this and

  215. I think that, I mean, every business realistically has a mission statement, but if you're a brand,

  216. you should have a mission statement.

  217. You know what I'm saying?

  218. What do you, what do you want to do with this?

  219. You know what I'm saying?

  220. Like, I love this.

  221. I will not lose.

  222. I will not lose.

  223. Like, I actually, you know, take that as one of my mantras.

  224. Like, you know what I'm saying?

  225. Like, shout out to Nas.

  226. You know what I'm saying?

  227. Like, we will not lose.

  228. Like, that's just non-negotiable.

  229. You know what I'm saying?

  230. It's non-negotiable.

  231. Like, there's nothing wrong.

  232. They're going to think this is a hip hop podcast.

  233. There's nothing wrong.

  234. Listen, I'm sorry.

  235. No, you're right.

  236. you're right there's no don't apologize no but um we celebrating jay cole's draft today yeah we're

  237. recording on the day that the fall off drop back um but hey i mean you got to be resilient out here

  238. you got to be different you got to think outside of the box you know yeah no it was funny in the

  239. first episode and people still do download the first episode so that's why i try to do

  240. yeah the pre-recorded that's why i try to keep it like uh evergreen you know what i mean where

  241. there's if it was like i look back and we were talking about music that came out that didn't

  242. even last a year or two since but if i listen to my first episode before i have my first guest

  243. i'm talking about i want something that'll last and worst comes to worst the name's gonna be i

  244. will not lose. That was my invariant. I don't care if it's a gaming channel. I don't care if

  245. we slide into like what other lane the mentality is, is that I think success for failure can keep

  246. me going for 10 years. Everybody seems to have that in some way, shape or form where

  247. people's lives aren't rosy. I've never had anybody up here like, well, yeah, you know,

  248. i just had no problems my parents sent me to college i got a you know 120 000 job moved up

  249. to 200 000 you know no like it's it's it doesn't work like that for anybody and if it does work

  250. like that i'd have to say that you skip out on some of the chapters of like being a full human

  251. failure builds real humans you know you know you're not lying at all you're speaking some

  252. some crazy truths that I hope the audience is really sinking in.

  253. You know what I'm saying?

  254. It'll hit where it needs to hit.

  255. Because, man, that is so true.

  256. And I speak to my little brother.

  257. I speak to all my young bulls and stuff like that

  258. that are going through so hard, these hard times.

  259. And it's like, when you're in the struggle,

  260. like, it's so hard to see past what's right in front of your face.

  261. You know what I'm saying?

  262. It's so hard.

  263. Especially at a young age, you know, when you're still trying to,

  264. you think that, you know, remember back in high school,

  265. you thought, like, literally, like, the problem you had in high school

  266. was like the biggest problem in the world yeah especially if it had to do with girls or

  267. something like and it's like yo you're never gonna remember that that problem's gonna be so

  268. minute in three years you know what i'm saying and it's just like it's like yo like um you know

  269. i'm a firm believer i mean life is hard you know ain't nobody gonna help you you know i'm saying

  270. like once you come to the conclusion that you're gonna have to do this yourself and then you just

  271. appreciate whatever help does come you know oh wow this was nice i didn't have to work i'd be

  272. like that's enough of it sometimes i'd be like no i appreciate the help but right you know i mean

  273. give me one hand not two right exactly but um i don't want to get used to hands helping i understand

  274. that but also um you know it's a it's a we we live in a community and i think that people got

  275. to understand that you need your neighbor yeah i just seen you outside helping your neighbor with

  276. some salt you didn't need to do that

  277. I appreciate you saying it cause I

  278. never I don't like

  279. I don't like to talk about it like you know

  280. when you see on social where they be

  281. like oh we're gonna give this

  282. homeless person a hundred like I always

  283. thought that was so corny like that goes against

  284. what the bible says charity is

  285. like there's

  286. a level of charity and I'll let

  287. you get back on going on a good neighbor

  288. you know we'll stay on the whole being a good

  289. neighbor thing but the best

  290. form of charity is that

  291. you don't know who gave it to you and you're allowed to do whatever you want

  292. with it. Now, like, here's a gift card to Starbucks.

  293. I see you're having a problem with money.

  294. So at least your coffee's taken care of. It's like,

  295. it's winter and my heat's not paid.

  296. I don't need a hundred dollars Starbucks gift card. Right. Right.

  297. You know, it'd be real. So.

  298. Yeah, man. Truth. Truth about that, man. I think that if more,

  299. and even in, you know,

  300. even in this creative game we got going on in anything in life, really,

  301. um you know help thy neighbor if they if you can you know i understand it's hard you know but uh

  302. everybody's going through something you know have more patience for people try to be nice you know

  303. those are all things that you know i try to do you know everybody's not perfect you're gonna have

  304. some days where you mean yeah absolutely but i apologize to someone today don't try to be mean

  305. you know what i'm saying wake up thinking like thank you for this day god or whoever you pray to

  306. and let me see if I can make a better situation

  307. for myself and others around me.

  308. No, facts, facts.

  309. So that's what being a good neighbor is for you?

  310. Like just kind of lending a hand, being there.

  311. I mean-

  312. Listen, I think that, so there's levels to it, right?

  313. Yes, lend a hand when you can, you know,

  314. but I think as black and brown people,

  315. a lot of us got to help ourselves

  316. and in helping ourselves, we will help our community.

  317. You see more black and brown people, you know, doing good, you know, spreading positivity, educating other people, being nice, you know, more black people lending a hand to their neighbors.

  318. You know, you being, like, am I saying go out and try to, you know, give everybody advice?

  319. Not everybody like that, you know what I'm saying?

  320. Don't be like that.

  321. But at the same time, lead by example, you know what I'm saying?

  322. Help your community by being a good person in the community.

  323. don't try to go out of your way to be a nice guy in the community that's not really what i'm saying

  324. i'm just saying be you be a good guy and and that will spread out just be yourself that will spread

  325. out you know i'm saying yeah and you never know how it's gonna affect someone like i would uh

  326. it's funny i'm saying this right after i said i don't publicly talk about when i do stuff but

  327. when i went and spoke at mulemberg the other day um a couple weeks ago i spoke at mulemberg as a

  328. entrepreneur creative entrepreneur and one of the ladies reached out to me and said hey i want to

  329. learn about networking can we sit down i said well you already got the first step like this one-on-one

  330. you know before i podcasted i had been doing this with hundreds of people over years sitting down

  331. you know at one point it was two to three people a week so when i say hundreds i'm probably on the

  332. light end you know what i mean like there's probably you could probably fill a room with

  333. a hundred people that I know and sat down with. And now I'm doing it with her. This is her first

  334. time doing this professionally. And I'm like, well, you already reached out. I want to put you

  335. in touch with Jack nine. We had him on the podcast. She reached out to me about the time

  336. that he had the podcast, you know? And, um, I said, well, let me sit down with him. Let me see

  337. what's going on you know and i wanted to connect them because i know he knows people in art

  338. direction and what she does so who knows where that'll go right but i had nothing to get like

  339. it's easy to show up for the cameras when you're speaking and you're the guy in front it takes the

  340. extra step to say all right well i'm gonna go and meet with this student and kind of mentor and who

  341. knows where that goes but you know that's that's still me being me because that's something that

  342. i would have wanted and there were people shout out to people that kind of led me in the right

  343. direction in business you know you know yeah no that's that's important i also think like

  344. like to that aspect just being like having like having that constant network and growth you know

  345. there's a lot that you can learn you know you know for yourself just by talking to all these

  346. different people you know having them having them on your podcast or or even just lending that helping

  347. the hand you know i'm saying so no that's for sure that's what's up so uh tell us another story

  348. how'd you end up booking trinidad james what you got going on with that yeah so uh indie certified

  349. one was dope you know uh we had lg team genius from the netflix show rhythm and flow 2 and she's

  350. from philly too she's also been on a couple like she's got her songs on madden and a couple things

  351. she was dope yeah i know exactly what you're talking about she came on after rad at that

  352. boiler room show i was there yeah i was working that was their first indie certified and she did

  353. her thing so that's who we booked um i knew that uh you know for that show specifically with our

  354. undercard actually you know sold a lot more than we expected so the undercard did really well

  355. opposed to the headliner um for this one it was important for me to i mean every and i think what

  356. people need to understand with this indie certified thing it really is about the community because

  357. if the community doesn't show up there could be no more certified you know i'm saying like

  358. it really is a community thing if these artists want arts quest to take them seriously on the

  359. local independent level and you want to get booked in front of people like trinidad james or even

  360. you know i talked to a lot of people actually before booking trinidad and i'll get into some

  361. of that but um you know if you want to get in front of these artists it's important to show

  362. support come out bring your friends tell people about it so it doesn't it doesn't get disbanded

  363. For sure.

  364. Because this is a weird time right now in the Lehigh Valley.

  365. We got ArtsQuest, this is the nonprofit.

  366. We got PPL Center, right?

  367. Their Oakview Group, OVG, you know, it's the business.

  368. If you know, you know.

  369. These are the biggest players in event business in the country, right?

  370. AEG, Oakview Group, Live Nation.

  371. Live Nation just got here on Hamilton Street right down the road.

  372. Really?

  373. Arts and Music Hall.

  374. Oh, okay.

  375. then i didn't realize that was a live nation show yes live nation um and uh and arts quest is the

  376. only one that's been here and is looking out in his non-profit and is looking out for the local

  377. scene and so you know i try to shout out the arts quest man stuff that mike for settle does and

  378. stuff i don't i uh sponsor reggae fest as a vendor so i have like some connections there but not like

  379. you have you know maybe you can introduce

  380. me but as much as they come up

  381. we've shouted them out on this podcast

  382. so many times between reggae

  383. fest and having guests

  384. that do just like you you know I think

  385. you said Patrick Brogan right his name

  386. has come up on this show so you gotta introduce

  387. me to him he's the

  388. chief program officer

  389. for ArchQuest so he's the

  390. one that you know

  391. goes through all that the one lady

  392. Cassie she's the CEO

  393. Cassie Hilberg

  394. and then you know you got

  395. you know a lot of these other guys

  396. Ali she's like a program director there's a lot of different

  397. people in play with ArtsQuest

  398. but you know coming out to

  399. these shows networking like you said

  400. you know what I'm saying when you come to these shows

  401. like Indie Certified these people

  402. are there they know

  403. what my vision is they know that

  404. this is the feeding ground for them

  405. to get music space people for them

  406. to get like they're looking like if you don't think

  407. they're looking like you're not taking

  408. full advantage of this opportunity and for those i'm sorry i didn't bring it up earlier for those

  409. listening in that don't know music faster don't know this area because we got listeners in five

  410. countries hey music fest is one of the largest if not the largest free is the largest free music

  411. festival in the nation yeah in the nation united states so it happens right here in bethlehem

  412. pennsylvania so when you're talking about artists like nelly uh they had ludacris i've seen him

  413. there i worked with live nation back when they had bb king when they first started the event center

  414. okay and uh bb king had performed before the event center at um music fest yeah and uh at music fest

  415. and i was able to see that before he passed away wow that's lit man you know that's lit rest in

  416. peace to him man seriously it's been dope to be a part of the scene like even though i didn't

  417. pursue music rather than having a son you know um and i'll play some old music i have and stuff

  418. like it was it was a it was all i did like it was my identity then i got into design now i'm

  419. the designer and i just mess with these i mean it's it's still fun stuff too yeah yeah got some

  420. good stuff here for sure who knows what we're creating you know yeah we have to we do have to

  421. pay some bills in a second i'll shout out our sponsor but you know it was two three years until

  422. we attracted any sort of sponsorship right now with that comes consistency so the second I flip

  423. my mind to we're going to be consistent I got three or four guests lined up so it's like okay

  424. it's uh it's season to do this in 2026 you know yeah you know one of the dope things about being

  425. part of the music scene you know originally as a rapper before I got into design full-time

  426. is you know there's people 30 years old that have never been to a music concert

  427. like we're so used to it that we don't realize it's a true experience for people right it's like

  428. when you get into directing and you work behind the camera movies don't hit the same like you

  429. appreciate the artistic but it's a lot harder to get lost lost in the story when you know what the

  430. lights look like and you're focusing on the shots like i said i was a film guy so there was a time

  431. and i'm not like that anymore i think after you kind of like relax from just like editing and

  432. shooting and just being in that like especially in the college level where it's like literally

  433. you know everything you're doing you can kind of watch and appreciate film for what it is but

  434. there's still times where it's like okay that was a very nice shot i really like how that transition

  435. i really like how that pan the cinematography is dope and my girl just like oh my god can i watch

  436. the movie yeah it's like oh this is the hero's journey he's gonna go and it's like

  437. this is the rising tension right yeah no my wife hates watching movies a bit too for the same

  438. that's funny man serious though but uh no just being and then now having a son in music and his

  439. big thing was he didn't want me like just laying the way out for him and be one of those kids so

  440. he works super hard he buys his own guitars he's um you know he's got a performance coming up

  441. shout out to them uh foxy entertainment is throwing that show at tipsy's okay i forget

  442. the title of it but it's the valentine's john okay next friday night come by 4 or 5 p.m have

  443. dinner shows will start my son will be performing like 30 30 40 minutes so wow he's got he's got uh

  444. we'll see

  445. we'll see how he does

  446. I'll tell you

  447. 30-40 minutes

  448. ain't easy

  449. like I've done a couple

  450. 30-40 minutes

  451. I've done an hour

  452. done an hour and a half

  453. at Music Fest before

  454. hour and a half

  455. is nuts

  456. it's wild

  457. but those are the type of things

  458. where it's like

  459. you can slow down a bit

  460. it's not just song after song

  461. it's about the

  462. the in between

  463. I get that

  464. and you get

  465. you know make sure you get

  466. a couple

  467. a couple of your boys

  468. you know on stage

  469. with you

  470. you know what I'm saying

  471. to fill it out

  472. but yeah man

  473. those

  474. anything past 30 minutes

  475. is a good amount of time.

  476. I've actually,

  477. and the original question

  478. we kind of got away from

  479. was how to book

  480. Trinidad and James.

  481. I didn't forget.

  482. But a lot of people,

  483. like a lot of artists at least,

  484. like they always want

  485. to perform last.

  486. They always want to,

  487. you know,

  488. perform for like 30,

  489. 40 minutes.

  490. And I tell people,

  491. a lot of these artists,

  492. they don't understand,

  493. like sometimes it's better

  494. to get in and get out.

  495. Like sometimes it's better

  496. to do your little

  497. five, six minutes,

  498. make it fire,

  499. and then dip the fuck out of there.

  500. You know what I'm saying?

  501. I'll tell you exactly, you know who did that?

  502. I don't even know his name.

  503. I have to look him up.

  504. He had a, not Axe with the Sacks.

  505. Shout out to CP Time and Axe with the Sacks.

  506. Yeah, those are the boys, man.

  507. Oh, I like those guys.

  508. They two peas in a pod over there.

  509. They performed with my son, or they performed right after my son.

  510. So we can say my son opened up for them at Ultimate Streetwear Expo with Paz.

  511. Yes, I've seen that.

  512. But this dude came out, he was like break dancing.

  513. He had either a sax or a trumpet.

  514. i think he had some sort of a horn who acts no oh there's another guy longer hair yeah he's like a

  515. spanish dude he was i think he said he was from philly or something i mean he can't he was at

  516. your show you he was at my show yeah maze talk about maze on the beat maybe i mean you have an

  517. instrument maze i don't think you got an instrument somebody who's at my show we're gonna we're gonna

  518. find out we're gonna shout him out if i can find footage of it i'm telling you he came out the beat

  519. was dope he spit he pulled a trumpet out from somewhere he was playing with it no no no no

  520. axe had the sax right right right i feel like this dude had a trumpet or something he had some other

  521. instrument that he was playing while dancing while rapping was he the uh was he a spanish dude yeah

  522. short guy yeah la bomba that's probably him did he have like a uh like a mask he almost looked

  523. like hawaiian he almost looked like his hair was out ah damn i don't know i don't know it had to

  524. be labamba if that if that's the sport but it's cool we're gonna get off there's a lot of

  525. i know but i'm saying he uh he killed it and then i couldn't find him after the show couldn't find

  526. him beforehand i was trying to look his music up right here but yeah i was like i was like oh man

  527. but uh no it's cool the amount of if it's not labamba then he just got a free shout out but

  528. somebody somebody did it obama's number is gonna run up some of the dudes probably yelling at the

  529. screen like it was me right you know but no you you see people do stuff and build stuff in the

  530. area and it goes through eras and podcasts go through seasons and it's just a matter of seeing

  531. people keep going like that's the whole message behind i will not lose like after that get up

  532. Like you want to go out on top after you win.

  533. You don't want to go out after a crazy loss.

  534. Right.

  535. Which means if you lose, you have to keep going.

  536. That's true too.

  537. So if you keep losing, right, you can't lose.

  538. It's like when you, you know, if you play basketball or, you know,

  539. you can't lose on a miss, right?

  540. You can't leave the gym on a miss, right?

  541. You can't, right?

  542. You got to hit that, you know what I'm saying, before you leave.

  543. You know what I'm saying?

  544. And it's just, why would you want to, you know, that's how you do it.

  545. You know what I'm saying?

  546. And the same thing with anything that you're pursuing in life.

  547. Like, if you do fail, which, to be honest, we all fail.

  548. We're all bound to fail.

  549. We're going to fail some more.

  550. But the only way you will truly fail is if you quit.

  551. Because if you quit, you ain't never going to get it.

  552. Ever.

  553. Yep.

  554. But if you keep going, you have one more chance to do something that you didn't do last time.

  555. And then you have one more chance to do something you didn't do last time before that.

  556. You know what I'm saying?

  557. And then you keep going until finally something clicks.

  558. I mean, I think quitting is a matter of like, you got to get to a certain point.

  559. There is fall off points or side quests that you could finish.

  560. And sometimes you got to refocus and say, this isn't part of the mission statement.

  561. What am I doing over here?

  562. Wow.

  563. I need to go back to this.

  564. And if that mentality of I can never quit is going to stop you from ever advancing.

  565. yeah like or even getting off the bus the best thing i heard about 20 somebody said look you get

  566. on the bus you're going somewhere but eventually that bus is going to stop and turn around and if

  567. you didn't get off it and get on the next bus you're headed back not just that you're going

  568. back right going backwards right so that should let that breathe for a second because i think

  569. that was pretty profound it changed things for me and then people ask well how do you know when

  570. it's time to get off the bus well that's where wisdom and stuff comes in right you know you don't

  571. want to get off i know i don't know who still rides the bus i mean i have nothing against it

  572. but i know people like it's not like new york or philly where people are familiar with the bus

  573. routes and stuff i could be like you know take the 323 up by doherty they'd be like i don't know

  574. what you're talking about but you really can like get off too early and now you have to walk like

  575. you have to be attentive of where you are on the journey you can't just get on the bus and fall

  576. asleep it's not like a tesla no you're right bro you're a hundred percent right and to be honest

  577. it's something i haven't really thought about um as far as that analogy is concerned but it does

  578. make a lot of sense and i'm trying to think because like yeah you gotta get you gotta get

  579. off because you don't want to go back right you don't want to go back and i think sometimes people

  580. think about like remember when times were good right or you remember this so one time in your

  581. life where things maybe were under control for at least that brief period of time and you're

  582. thinking about oh i gotta go back to that i think that is very um it's very insightful no no no it's

  583. um dangerous language okay dangerous is the word i'm looking for because you talk about go back to

  584. a place okay well if you say it was 2016 and you're going back well then you go back

  585. and you're you know younger you have you don't have the same things in your mind for sure you're

  586. trying to go back right you're trying to go back to a time that was cool but it's not better than

  587. where you're going just because it's hard right now doesn't mean it's better than where you're

  588. going so i think people sometimes think oh yeah like i gotta go back or you know like they're

  589. saying make america great again well wait a second we don't want to go back you know i'm saying like

  590. that wasn't real great for a lot of people or you know i'm saying it's just a matter of fact i'm

  591. like thinking about the past like it should be the future right no you should remember what you did

  592. in the past remember the great things remember things that made it great but you should add that

  593. to the current repertoire of knowledge that you got now stuff like health like if i go back to

  594. eating healthy i'm not gonna be like well my trajectory was to start eating cheesesteaks

  595. again i'll be like well you know maybe i slipped off this right but in terms of me being like well

  596. i need to go back to where i look good on stage it's like nah my son at 15 being a young attractive

  597. male is gonna be way better for that role why don't i put my energy into getting him shows

  598. right letting him live that you see that too much people want to be there's nothing wrong with

  599. making music right in your 40s 50s right if you're not taking care of your kids like if i was not

  600. taking care of my son because i wanted to be a rapper right and that was the decision i had to

  601. make when i stopped rap like i guess this is the first time when i will not lose you'll hear us say

  602. it's acceptable to quit i mean listen right i think what is not acceptable is you do not take

  603. care of your son yeah so you can rap all you want as long as the sun is taking oh and he knows

  604. that wasn't the case right you know i think for you right like just in that analogy when you're

  605. saying like oh like say like your vision right i want to go back to looking good on stage just

  606. just take that at face value right well at 30 you looking good on stage looks different than what

  607. your son gotta do to look good on stage so if you go on stage on like 30 or 40 wearing the same

  608. shit that 16 year olds wearing

  609. then you go crazy but if you go out there

  610. with a suit

  611. and you got a little swag now you know

  612. run DMC they had suits they had

  613. those hats

  614. there's always a level to do it I mean you got people

  615. performing at 70 that's not

  616. but that's what I'm saying that's how you go forward

  617. you know when people say

  618. oh yeah I want to go back to that right they were talking

  619. about they want to go back to maybe a

  620. mindset or like a time

  621. where things are good but you can

  622. they want to go back to a feeling not

  623. an actual series of events or and people get that flipped up because they'll go back to the

  624. series of events thinking that the feeling is going to be there but don't feel the same why

  625. because you learn too much the third eye is already open it's been 15 years since you know

  626. you've seen really what this is and who this is and all this stuff so now you should instead of

  627. going back you should say okay let me see how i am now doing this with what i learned if this is

  628. really want to do you know i'm saying i think that's i don't know facts facts cook it bro

  629. that last man we got so many clips we can start to lay the blame here but i did have to take a

  630. break on that and pay some bills we spoke about invariance earlier that is developer language

  631. that we learned you know how by our sponsor the nexus network man exit nexus network is a group

  632. of AI enthusiasts, primarily through discord that share knowledge, AI knowledge. Uh, I've been able

  633. to pick up some things. I've been able to code some websites. My current website is put together

  634. with some of the guys from there. We had them on, they will be all more to talk, but as part of the

  635. sponsorship, I want to keep them on the top of everyone's mind. So if you are an AI enthusiast,

  636. this is global we have people globally in every hemisphere so there's only about you know a few

  637. dozen maybe maybe going on a few dozen active members so if you want to get in if you're an

  638. ai enthusiast anywhere listening into this check out the website for the invite link to the dicks

  639. the nexus network pause we'll have to i'm gonna leave that in because that's fucking funny

  640. the nexus network ai enthusiast i will not lose podcast.com yep we'll get back to the show so i

  641. wanted to lead on you said you had called some other people besides uh trinidad james yeah you

  642. want to kind of go on that uh yeah um so uh you know when when i get when me and arch fest

  643. kind of you know we go back and forth we get a budget you know my job is to book the talent and

  644. And I started this journey with the, you know, reaching out to artists like from Indie Certified 1.

  645. So there was a couple of artists that hit me up that, you know, weren't really willing to play ball within the scope I was trying to play ball at at the time.

  646. But like like I told you guys, Indie Certified is like like it's up to community to keep this going.

  647. You know what I'm saying? Luckily, the first one was good enough where it gave me enough to go into the meeting and pitch for a better bag so we can get a better artist.

  648. I think that the main thing with us for Indie Certified and, you know, me and I say us, I talk about Abstract and ArtsQuest.

  649. It's like, are we either going to we're going to do this or we're not going to do this?

  650. You either go 100 or you're not going to go. You know what I'm saying?

  651. Like, at this point, right, we already did the Netflix star.

  652. We already, you know, we booked Red McFly.

  653. We booked, you know, all these guys.

  654. We either going to, you guys know the vision.

  655. We either going to dial it back, which, you know, that's not going to lead to growth.

  656. Or we're going to go all the way in.

  657. And, you know, part of my conversation with ArtsQuest is like, what do you want from us?

  658. You know what I'm saying?

  659. Ask that.

  660. Like, what do you want us to do?

  661. And I think part of the reason why we have a great deal with them is because they want us to bring more of the culture to ArtsQuest, more hip hop, more R&B, more of the local scene.

  662. They don't really have ears to that. Most of their most of the people that they have within their company are, you know, know more about rock, country, metal and, you know, that kind of stuff, which is nothing wrong with that.

  663. and i will say they have been on that even when i know arts quest isn't completely affiliated with

  664. the event center but people know in my 20s i worked with event center to actually with live

  665. nation to bring a lot of the interest and part of the reason i won that design bid not only because

  666. i was available at the time and i turned over the sample project super quick but they wanted the

  667. college sound like they were like i remember there was a question should we bring wiz khalifa out

  668. here i'm like yes and you should cancel the smoke like have it outside like the college will be

  669. filled if you bring wiz khalifa down they were like well they got this guy named lil wayne i was

  670. like listen man like and this was in the height like when you could get wayne just between and

  671. that was a great venue in between new york and philly to book a ton of shows yeah but you know

  672. they had incubus they had uh okay pat benatar michael bolton do your older music as well as

  673. you know younger comedians and artists and now you know almost 10 years later 15 years later

  674. they're still booking a ton of shows and still trying to bring that culture so yeah shout out

  675. to those guys yeah shout out to patrick and them because like you're really taking a risk you know

  676. they're like okay well we don't know like we don't know i know and i've been working with y'all for

  677. five years at music where you see me bring all these people up on stage and all this type of

  678. stuff come on now and so it's like yeah and so we got a little bit you know we got a little bit of

  679. we negotiated for you know a better a little bit better bag and um you know i hit the hit the you

  680. know hit the grind again you know back to hitting up my hitting up people it involves like if any i

  681. don't know like i'll tell y'all like find an artist that you want to book or you want to

  682. look them up look up who the management is click follow the management send them a message

  683. you know luckily like i said if i'm able to tell you you know abstracts about making creators live

  684. their dreams one of my one of my strengths and one of my gifts is being able to articulate

  685. something that's not tangible to somebody that doesn't know what the heck i'm talking about

  686. and i'm really good at doing that and i do that for the culture like i do that for the people

  687. because you know a lot of times it's hard for black people to get into these spaces

  688. black and brown people you know i'm saying it sometimes takes a guy like me that could

  689. put a suit on talk to somebody like patrick and be like listen this is what we're trying to do here

  690. be punctual all that stuff yeah i mean i don't realize like it's it it matters yeah it does so

  691. you you and i'll tell you how i know this because jake was available 10 minutes early and called me

  692. to see if it was okay and it's funny because i was on the phone when you called and i have to

  693. give that person we were trying to book our south by southwest flights and it's like he knows when

  694. you're dealing with somebody busy you can't just assume you could show up five ten minutes you know

  695. i could be recording doing something else so i know you respect time outside of any of that and

  696. with that i know you got something going on soon so you want to give details of the show we're at

  697. about 47 minutes so it's probably around six ish okay yeah yeah yeah let me see okay yeah um

  698. 5 46 so let me just finish the finish the point because i didn't finish the question

  699. no for sure you got another 15 minutes where where so um you know back to what i'm telling

  700. you guys about booking artists right look them up you know whatever send the message i sent the

  701. message let them know this is what we're doing indie certified big name acts local talent i'm

  702. working with arts quest here's what i'm here's where i'm what i'm thinking like here's the number

  703. can you do it and we had a lot of people coming back like i talked to bobby smurda most like voice

  704. messages back and forth with bobby you know i'm saying i can show you on my phone after the pod

  705. like i ain't capping you know i'm saying i don't got no cap in my rap but uh you know uh we talked

  706. to uh roly from baddies who's giving us a great deal um there's a and and you know those are our

  707. full options that you know we would still make come back around and end up booking you know i'm

  708. saying um but the fact that and then obviously trinidad james but the fact that you know people

  709. actually hit me up they only got 5 000 followers 5 000 some followers on instagram you know i'm

  710. saying a lot of my my grind a lot of this stuff that i do is like my resume is popping in real

  711. life i mean social media is social media but like if you look at like what i do for real like you're

  712. gonna see like oh okay and i think that um and for me it was a little bit shocking that people

  713. actually were responding to me like these managers responded to me giving me the time of day

  714. actually when somebody some even their artists like like i said i talked to bobby directly

  715. um talked a couple people directly so it's it's impressive to me that they're even biting on any

  716. of this you know i'm saying and then it kind of was funny how it happened but um i ended up crossing

  717. my wires with one of the managers who knew actually roly's manager who knew another manager or another

  718. artist i was talking to and he she was impressed that i was even talking to them and cut her price

  719. down and then you know and we were really gonna book i was gonna book roly but uh i think for

  720. abstract and for the

  721. indie certified movement

  722. even though Rolly

  723. is a rapper she's you know

  724. the girl from baddies right Rolly you know

  725. she's a rapper but

  726. I think most of the people know her for

  727. reality TV for sure that's

  728. her that's her image right now right Pauly

  729. D when did DJ afterwards

  730. right when he was I don't

  731. know if he was really booking shows like that

  732. when Jersey Shore was popping they wanted

  733. him in the club or something like that

  734. in the venue right yeah in the venue

  735. So, for me and for my team, we're thinking, like, we need, with the second indie certified, we need shock value, okay?

  736. We want the city to know we're not playing, you know?

  737. We are really trying to put big name acts to the city that's accessible for local artists to get on.

  738. And number two, a name that most people would know.

  739. So, white, black, young, old.

  740. You know what I'm saying?

  741. and

  742. you know

  743. that's how we fell

  744. on Trinidad James

  745. and his management

  746. was mad communicative

  747. you know

  748. and

  749. you know

  750. we were able to

  751. you know

  752. get the contract

  753. signed up

  754. and

  755. get everything going

  756. so

  757. it takes a while

  758. but

  759. March 21st

  760. Indy Certified 2

  761. Trinidad James

  762. we got a lot of

  763. dope local talent

  764. headlining

  765. I mean

  766. opening up

  767. for Trinidad

  768. myself

  769. you're gonna have

  770. Manifest in the building

  771. Jake Supreme

  772. Exodus

  773. You know my boy

  774. Okay

  775. We got Ace Live performing

  776. Okay

  777. We got Easy F performing

  778. SMN Tyreek

  779. And we got

  780. No Gimmick Nemesis

  781. G Moolah

  782. And I think I mentioned Ace Live already

  783. But Ace Live 2

  784. So

  785. It's gonna be dope man

  786. It's gonna be dope

  787. Where's that at?

  788. That's at the

  789. Fowler Boiler Room

  790. At the Arch Quest Center

  791. Second floor

  792. Bethlehem, Pennsylvania

  793. Bethlehem, PA

  794. and that's a great venue i have been there and seen the show the audio is on point

  795. all you videographers shoot at about uh 3200 is no yeah right no it was it was a dope room

  796. super well lit so that's cool man and then if you just want to land a plane on what's next

  797. what do you want to manifest for 2026 well we gotta um so for those for those of y'all that

  798. I thought I forgot about the Emmaus Theater.

  799. I didn't.

  800. You know what I'm saying?

  801. I talked to Bobby from the Emmaus Theater.

  802. We back.

  803. You know what I'm saying?

  804. We back in a more official than ever.

  805. Like, this summer, we'll be taking more of, like, a director of events role, actually, at the Emmaus Theater.

  806. So, we're going to be doing a lot of events for hip-hop, R&B.

  807. Bobby's really excited about, like, some of the things that we're doing.

  808. uh we talking about like we're really talking about like rap battles sing-offs community

  809. competitions money on the line getting people together getting the crowd hype about whoever

  810. they're repping from the local town like i want to be like look i'm from easton i'm from allentown

  811. i'm from bethlehem i'm from phillipsburg like i want i want everybody to come and like rep their

  812. rep where they're from and and just have a good time with this so the emmaus theater like i see

  813. it like in the next couple years like it could be like the lehigh valley apollo like it's really

  814. just got that feel oh man so we're manifesting the lehigh valley apollo out of the theater it's

  815. the perfect like it's the perfect resting place right in between allentown bethlehem jersey new

  816. york and like you know the comedy that they got going out they got great they're doing booking

  817. huge comedy acts like a lot of netflix special people a lot of people that's been going big on

  818. youtube i forget the one asian lady that's really funny they had her on there they have a couple

  819. other people on there and then um you know bobby's like yo i want you to handle the music side and

  820. i'm like work there you go so so we're gonna you know keep on pushing keep on moving the groove

  821. and help creatives of their dreams we will not lose you feel me it's it man we will not lose

  822. Will. Not. Lose.

  823. Great plug.

  824. Alright, Jake. I appreciate y'all.

  825. Peace, love. Jake Supreme

  826. living the dream. Manifest highly blessed.

  827. Abstract. Staying on

  828. facts. Tony Ortiz

  829. the designer. Host of I Will Not Lose.

  830. Yes, sir. Peace.

  831. Thank you for listening to another episode

  832. of I Will Not Lose Podcast.

  833. To support the show, visit

  834. IWillNotLosePodcast.com. You can

  835. subscribe to your favorite podcast

  836. player. Share the episode link, leave a comment. Your contribution is greatly appreciated. And if

  837. you're listening in and can't see the QR code for donation, go to tothedesigner.com

  838. slash links, and there's instructions to donate up there. Thanks so much.