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Yeah, what's up? What's up? Good morning. Good evening. Good night. Good afternoon. Good dusk. Good dawn. Shout out to you whatever time you're listening in, wherever you're listening from. If that's Spotify, Apple Podcasts, Audible, Amazon Music, Samsung, GeoSavon, Google Podcasts, YouTube.
If you're watching in, thanks for watching in, giving me a reason to get dressed, do my hair, throw a shirt on, throw some pants on.
I realize that my pants are in the shot because trust me, I was going to be like most streamers and just go half up, but I can't do that.
Coming live from my voice to your phone, computer, headphones, TV, car stereo, smartwatch, Bluetooth speaker.
Let me know. I'm sure there's some way to listen in 2023 that I didn't know about, but it's really
cool. Shout out to people that are playing the YouTube video on TVs. I got to see that. That
looks pretty cool. So, you know, you could have been anywhere in the world, but you're here this
week right now with I Will Not Lose Podcast. Let's take a moment to be present and recognize that it
It is now, right now, whether you're right now is washing dishes, running, exercising,
working, cleaning, if you're at an office desk, if you're in a warehouse, if you're
laying down, flying, driving, wherever you're at, let's be grateful we're alive, baby.
Failure can be frightening, but as Winston Churchill reminds us, success is all about
going from failure to failure without losing enthusiasm.
This is I Will Not Lose Podcast.
Let's jump right in.
All right. So what are we going to talk about today? We're going to talk about podcasts, the reasons why they fail, reasons why people don't continue them, why they have such a high failure rate.
And really, the theme is to just kind of fail forward, to not worry about having everything be perfect.
I touched a little bit on the last episode or maybe two episodes ago.
I lose track at this point, but at some point in the past, I talked about the importance
of persevering when you're not number one and how it's about your own personal journey
and not necessarily comparing yourself to others.
You'll see tons of comments and people will say the key to happiness is not comparing
yourself to others.
Well, I think that is part of it.
I think gratitude is a big bigger part but this is a moment to be grateful at the podcast be
grateful that we're putting everything out um at the time of recording this uh I will I won't lie
I record at a different time every week it's usually between Friday and Sunday and then push
to record or to push to actually post it on a Monday but sometimes I just don't feel like
recording on a Sunday, I'll be honest. I like the weekly pace that we have because it sets a
schedule, sets a certain amount of focus. I feel like if I did less frequent than that, I wouldn't
be focused on it and that wouldn't necessarily lead to better content. So thinking about which
pod, you know, some podcasts are weekly, some podcasts are monthly, some podcasts just drop
once every two, three months. I have a huge listenership. Some are every day. So I thought
about how frequent are the ones that I listen to? How many do I listen to? People have a certain
threshold. There are power users. I've seen people in their podcasts and they can just scroll
through however many shows. I'm like, I guess if you don't watch TV or play video games, you could
definitely have that sort of a frequency, but I don't know, for the most of the time I listened
to mostly weekly podcasts. Um, I think Lex Friedman drops daily, but in that realm of like
Lex Friedman, Joe Rogan, I can't consume everything. Um, I like to absorb their shorts.
So I also realized that a lot of this game isn't even the long form episode. Uh, you know,
you may have a long form episode, you may chop it up into smaller bits. And I've literally asked
people to subscribe and they say, no, I'm fine with the the little posts that you put out to
Instagram. So I'm like, oh, man, we find a way to weave that in. If you look at analytics,
it's almost impossible to paint a picture. I mean, the same reel on TikTok has 300 views
and 20 likes. And then you look over on Instagram and it has 15,000 views and 1100 likes. So it's
hard to tell what platform, what posting time, all this. And that goes with a podcast. If you
think about your favorite podcast, think about where did you hear about it? Did a friend tell
you? Did it come across your suggested? Did you just give it a try? And if that one time that you
gave it a try. Was that their hottest content? You know, was that the thing that's going to
make you subscribe and come back? You know, usually podcasts are around for five years,
10 years. Shout out to the Brilliant Idiots that I listened to. They're about to do their
official release. I'm pretty sure I don't I've been listening to the podcast at least like
four or five years. I think they've been around close to 10 and they're about to do their release.
uh the structure they have now has stayed pretty consistent but i remember back when it was just
uh it was just them talking you know there were different things that came up but now they have
different sections where they ask for listeners things like that so all definitely inspiration
but you create a log like i think there's a certain threshold of too much content so if
somebody's posting daily, you know, uh, I would probably watch every Joe Rogan episode if it was
weekly, but at a three hour episode every single day, I know that he has lists. I mean, he's,
he's cut millions of views every, at least when he was on YouTube. I don't think you could see
his views anymore, but I, I don't see why you wouldn't have a million to 5 million views per
episode, maybe a couple hundred thousand, but even so, people are checking in every single day.
People are sharing the content. But if I get into a backlog, if I miss a week or two of Brilliant
Idiots, I'm like, okay, I can go and I can listen two episodes back. If I miss five episodes,
if something was going on in my life and I miss it, I'm just going to pick up where they left off.
And that's why I think whatever you do, it's the consistency that matters. So I apologize for anyone who is thrown off by my inconsistent posting schedule, but it's always in the beginning of the week, Sunday or Monday. I think the latest we ever posted was Tuesday.
So if you're listening to this on a Monday, then that means I posted it and edited it today.
And we're going to try to keep the Monday thing going.
It's never going to be perfect.
I think last episode, my neighbors were bumping music on Sunday.
So I said, let me try getting up early Monday.
But you got to be in the mood.
You got to be you got to be feeling it.
You got to be dressed.
You know, trust me, I've thought here's some things I've thought of doing an audio only
podcast so I didn't have to get dressed. And I thought, well, that doesn't really stick with
the whole goal of doing this for your mental health and doing this so that you could become
just better at something, sharpen the sword. So if I find myself, okay, I need to put something
up daily, I could probably do a daily audio podcast, but it would become just something
to do every day. I've thought about getting rid of the extra camera angles, but they really do
add a lot to the watching experience. So sorry if you're listening in. This is a syndicated YouTube
video podcast. I try not to mention things that I have to go and post and pull up. It's not like
a Joe Rogan podcast, he has an assistant and somebody pulling things up and they can live
stream what's on their computer screen. So it makes for a great conversation. If I have guests
or I have somebody and we're talking about something, I may put up a visual reference
afterwards, but I try not to make the show reliant on having to watch how many times you're watching
something and somebody says, oh, that's so cool. Look at that. Look at all those colors. And you're
like, what are they doing? And usually a good host will stop and say, for those of you who are
just listening, here's what's going on. And they kind of narrate, you know, like Tony Ortiz takes
a pause and sips out of his branded, I will not lose cup. Shameless plug right there. But I tried
to go for an audio first experience. That's the way I like to listen. But everybody I talk to,
they're like, oh, you know, you should not touch your nose so much when you're on the video. I'm
like, oh, wow, there's actually people watching me speak. So maybe I'll start to do some things
with the set, work on being a more visual podcast. But hey, you know, listeners have different
reasons for tuning in. Some people may have read the description, said, hey, that sounds like a
good episode. I'm going to jump in. Somebody may have said, hey, I know Tony. I think a lot of
listeners know me personally because I'm building things through social. But on YouTube, a lot of
the people are not subscribed. This episode itself is probably going to speak to a different
audience than usual, because there's a lot of people that want to know about podcasting,
how to start it, why many people fail. And so we're going to get into that in a little bit.
But it's important to know what you can expect from an episode. The stuff that I listen to,
let's see, Brilliant Idiots is Charlamagne Tha God and Andrew Schultz pretty much just talking.
The premise of the show is dumb people talking about smart shit. So it's essentially we're not experts. This is our opinion. And it's not a place where I look for a news source, but they do cover pop culture things. So just similar to if you were having a conversation at a coffee shop with a friend, things come up in the news.
Um, I choose not to make my podcast about pop culture necessarily. I mean, if something blows
up and everybody's talking about it, sure. This is an outlet. We'll be able to keep the
conversation going just like in a barbershop or, uh, you know, coffee shop or focus group,
something like that. Um, but the goal is to give you something to listen into. See,
I'm not smart enough to know what everybody likes. And I do ask my audience and I do read
comments and try to get an idea, but I just make content that I would like to listen to.
So as long as it sounds good, as long as I have the equipment, there's not a ton of background
noise. I'm not constantly shuffling with the cup and picking it up, putting it down, making noise.
I think that it gives you the ability to zone in, to tune in. And I don't think that people
hang on every single word. I know I don't remember everything that I put. Somebody puts a comment and
says, hey, you talked about that. And I'm like, oh, that's right. And, you know, we're able to
keep the content going. But I think if you post too frequently, people start to ignore your content.
You have to really think of the psychology as somebody who's listening when you go. And a lot
of people start podcasts and just say, well, I'm going to get on there and talk. And they get their
friends who are going to talk. And it's one person doing all the mixing and editing. And
trust me, the talker, the person talking is, I don't want to say the least important because
everybody's a part of the team, but we'll compare them to maybe the kicker. I don't know. It's
definitely a part of the team, but everybody can talk. Some people have great voices and there's
people with great mic technique that are better on the mic. And those people usually will have
teams around them. But nine times out of 10, if you're the guest or you're something on the
podcast, you're not doing the editing, you're not doing the storyboarding, you're not putting the
organizational content. That's a huge reason for podcast failures. You know, you have either poor
planning, lack of organizational structure, budget. Budget's a big one. You know, I'm a
hobbyist. I'm in this on the cheap end. But you also have to realize I have 10 years of audio
production experience. I know what I'm looking for. I didn't technically start from scratch,
but I'm not thousands of dollars into this game. It's very easy to get that crazy. There's some
upgrades that I want to do, but we have everything we need to be able to produce the show and put it
out. So a lot of the other stuff is going to be for show and we'll get it because that's the
purpose of growing. People want to see growth. That's the great part about documenting this
on video on a YouTube. People are going to be able to look back to when we only had one camera
angle and terrible lighting. Well, we still have terrible lighting, but we'll get there.
Let's give it a chance, people. So when you get into saying, I'm going to start a podcast and I
want to have this sort of theme and this sort of structure, and this is what I'm going to talk
about, that influences what kind of guests you have, what kind of sponsors you have. So if you
don't think about that in general, even figure out the name. You name your podcast the same as
somebody else. Yeah, you're going to get the experience of recording those episodes, but you
lost some brand equity in having to start over, change, or do a new brand or something like that.
I've realized that I've read a lot of books. A lot of content that I try to put in is from a book
or something that I've read, some sort of philosophy that I have. But honestly, it will
come up with the idea of training myself to think of successes learned from failures. And especially,
especially when I'm like, why am I doing this? This is taking too much time. This isn't fun
anymore. All the excuses for why not to start a podcast. I go and I look at like somebody will
text me, you know, a lot of people talk about this, but you're actually doing it. Sure. There's
people who say his episodes are too long. He talks too long. His hair is too long.
We'll stop with the long stuff, but I get it. There's not a preference for everybody. So I've
talked to some people that say your episodes should be longer. Obviously, when there's guests
and there's banter and back and forth, you can have for a longer episode. That also means for
more editing time and to put out a guest every single week, I can tell you wouldn't be sustainable
without some sponsorship or without some bringing this more into a full time thing. So the amount of
editing, the amount of time I like it, we're looking to put this consistency out. And as I
talk to people, that's what they want to see. Now, nobody is checking in. A lot of the viewers from
YouTube are not subscribed, at least over half or close to half. So that could mean that people just
don't want to subscribe. That can mean that my content is terrible, or it could just mean that
people are falling back on the consistency and they know where to find it when they want to find
it. You can go on Spotify, Apple podcasts, uh, or Apple music, Amazon music. You can search. I will
not lose podcast. And I come up, you can Google it. There's a website there. So at any time you
check back, we'll be here with a recent episode. Will the scope change? Sure. We're going to keep
the general theme, but we'll introduce a new season or change some things or just change the
description because I thank you very much. I know there's someone out there who's listened to every
bit of content and every episode. You haven't made yourself known yet, but I don't think that
there are people who have checked every single episode. If you've checked even two, that's given
that means I've given you a reason to come back. And I definitely appreciate you. If you have a
private channel to reach out to me like an inbox, you can reach out to me and let me know things
that I could change to improve to not fall into the pit of one of the I'm not even going to throw
a percentage out of there, the number of podcasts that stop or fail. But it would be great to
make the choice to stop this podcast or move to something else and not fall into a budget or a
lack of organizational structure, lack of collaboration, poor execution. You know, I think
we're doing good. The first episode was named The Goal Is To Fail. So this is kind of a three-month
check-in on where we're going. We've got, I mean, it's amazing to be gifted an I Will Not Lose mug.
it's like you know a lot of times people start hobbies and do things and their friends just laugh
at them on the sideline but the amount of support we've had from friends and family to put this
together um and trust me there are negative comments there are people that uh there's things
they don't like about the show and they make it vocal to uh say it if you want to post comments
publicly you know his episode should be 27 minutes not 22 or 18 or whatever this is um i can tell
you. I go till my notes are done and I plan for about 15 to 25 minutes of content, but there's no
way that I am going to be doing this like a public speech and have some sort of a timer or something
like that. It just takes away from the relaxed feel of natural speech. So we're going to keep
everything going the way that it's going now. We have some guest episodes coming up. We're going
to be announcing season two. Shout out to you if you're listening who told me I am way super extra
for having a season two and saying that they didn't know podcasts had seasons. You know what?
I didn't either, but ACAST lets me select which season it's from. So if I switch up the thumbnail
and I switch it up to season two, it's season two. And we're going to set out the goal right now
to put out 10 seasons of I Will Not Lose podcast. If 10 seasons are up, then we can make the
goal to say, all right, we're going to slow down. Until then, we're going to try for sticking to a
consistent schedule, posting on early in the week. I'll put an official launch date out. I'll put out
an official trailer. Once I figure out exactly what we're going to do and what we're going to
be doing consistently, I'll put out something that kind of substantiates that and make the goal for
promoting and gaining more listenership. But right now, this show, be happy if you're listening.
You are part of a special beginning group. I'm planning on creating something that you can stick
with me for years with and we can look back and just being able to look at the catalog now and
say, I think this is episode number 14 or 15. So that's a solid three months. We've got a quarter
of a year down under our belt. Got an episode up for every week from them, except I think Christmas
and content creators. If you are listening to this because you're looking to start a podcast
and you're going to do something, take my advice. Don't skip a week. Try to set up your content to
be able to put out weekly or daily or monthly content and not have to put together filler
episodes. I'll be honest, I swear every week I'm like, all right, well, I could just get on the
mic and just talk a bunch of crap and fill up 25 minutes and post it and put a cool thumbnail and
stuff. But I like to think that maybe this could be that first episode that you ever hear. I'd hope
that I left you with something special and you can kind of learn from the mistakes and just take
the theme and fail forward. Just get out and try it. Don't wait forever thinking. I mean, I'll be
honest, I would still be in the prep stages of this podcast had we not said honestly, if Gil
didn't have the release date, I think it was October 23rd or late October when he dropped
writing to heal. We had that project ready to go. We said we were going to start a podcast for it.
And I thought in the meantime, you know, it'd be cool if I had this on the side and my brain
started churning. Fast forward three weeks and we're hitting record once a week, writing
titles, putting out content, putting thumbnails, promoting it out to social. So I did a good three
month run of promoting it. I'm going to get back to posting personal stuff on my social things with
family, things with pets, work stuff. And when a new episode drops, I'll make sure I put a little
bit of a content, but don't know how crazy we're going to go with the shorts or things like that.
let's see let's pull up that outro because again it's about consistency
this is i will not lose podcast stories of success learned from failure to support the show visit
website shows.acast.com slash i will not lose subscribe on your favorite podcast player show
the episode link leave a comment your contribution is appreciated thank you for listening and we are
looking at a bonus episode of just straight shout out. So I'm going to be pulling everybody from
the comments, inboxes, personal stuff you've said, and we're just going to tell the story of
promotion, enthusiasm, and success. Thank you for listening.