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Good morning, good evening, good night, good afternoon.
Sometimes it's easier for me to keep going than to quit.
Life is real, you know what I mean?
You have to go out there and put the work in.
And if you've never been in the pit at a NASCAR race, do it.
The time you put in while no one is around
will be what sets you apart when everyone is watching.
Because a lot of times you'd be like,
oh yeah, that's a cool little idea.
But once they really understand where you're coming from,
the meaning behind it all in your heart,
what you really want to come what's up what's up what's up good morning good evening good night
good afternoon whatever time you're listening in wherever you're listening from thank you for
joining us today shout out to the spotify apple podcast shout out to the youtube listeners thanks
for giving us a reason to get dressed you youtube listeners you got to realize people listen to this
audio way more than you so if you don't hit that subscribe button if you don't turn on the alarms
it's going to mess my numbers up so just do me a favor if you've been watching a bunch of episodes
subscribe or stream them through the website that helps as well we're going to get really started
no stranger to the podcast if you've been with us listening for a few years you know
the legendary phase one we've done recordings in his studio as his last album came out
we just saw him on the dope individuals podcast shout out to eric the host
um so welcome back man thanks for having me man once again yeah what when was the last time was
that the last pod we did at my place yeah was it really and when you search phase one online that
comes up as a video oh nice yeah so it'll give people i think people still believe in long form
like yeah still it's still going strong the numbers are there you know you get into a good
conversation you make people feel like they're a part of it uh i know you normally do the live
you're an experienced podcaster you were doing a lot of stuff before everyone else was yeah you
we always we started doing um we were live streaming with josh on rap forever.com back in
like 2007 oh yeah like you stream right yeah i think so i don't know what he used exactly i
forget but yeah we were doing live streams on there and then when he he had rented out the
studio on hamilton too um we were doing live streams from there i think it might have been
i think it might have been you stream we had our own little uh radio show excuse me we had uh the
l chain radio and um who else was doing stuff was a stash box with philip banks and oh yeah
yeah shout out to those guys um a couple other people i forget who else uh i think big big e had
had a show too a couple it was like 24 7 at one point it was like it was it was we had our we had
our slot i forget what time it was but that was fun that was a fun time there was that and prolific
radio that was going on it was cool because a lot of this stuff people don't realize the era like
the internet was a new thing kids growing up are like oh a stream in 2007 what's the big deal it's
like right no people didn't have you know mics no you couldn't even you could you had to be on a
computer to watch it then too well yeah i don't think no you know what phones didn't even have
video like that like you couldn't even you'd go on the website yeah man but uh it's interesting
because i feel like we're in a whole new computer era with ai yeah now nobody has a computer
everybody just has a phone so it's like nobody even goes on like a website really unless you're
like on amazon you use an amazon app i don't i still use the browser i still use a browser
i use the browser for a lot of stuff yeah no i mean i have four screens people know i'm not the
one like it's hard to put that all on a little yeah uh on a little screen but it's wild to watch
tech grow it's wild to watch like i remember when you were on the first time i had just gotten back
to social media mainly to promote the podcast and we were talking about how it's kind of an equity
like having a brand or a following i mean fast forward three years do you think so so much like
i still do think so like this is this is something that that you do uh it's kind of just like an
obligation that you have to do some sort of uh social media personality presenting yourself as
a brand and then you can branch off from that whether you're selling whatever you're selling
your business or physical product or yeah yeah so you need something to direct
the attention to whatever you're selling so even though like a pod might not be making money or
i mean i guess your music's probably not making money either but but you do it and uh hopefully
something else is you're funneling that into something else that's trying to make you money
at least yeah so it's come from like something that gives you a little bit of equity and you
kind of needed it for a long time i would say like i to your point it's an evil necessity like
right can't just be absent and they make you like uh i hear whenever the algorithm punishes
influencers or switches up and you hear them complaining and it's like they get a dopamine
rush from when something goes viral so wouldn't you be chasing that like almost your whole career
you know yeah yeah you kind of needed to catch like the viral thing and then hopefully you have
a back catalog of something or you have uh some sort of personality trait to carry you forward or
something to carry you because normal people go viral all the time and then there's
nothing after that it's just like that was your that was your moment and now it's over
have t-shirts or anything like right now no no nothing so you have to be able to capitalize on
it when it does happen and you will hopefully have something in motion to keep that going yeah
because then you can funnel all that into like we just said into whatever you're trying to sell to
people that you can uh hopefully start to make a living get yourself up to that next to that next
level of uh whatever it is for sure man we're big with that with my listeners it's like you'll have
failures and stuff where people will see oh man i don't make any music with that oh you know you
don't have this many listeners and stuff it's like you know how many podcasts out of all of them are
really getting a million views per video you know what i mean like you're out of 500 000 active
podcasts you're talking about like i don't know i mean there's more than a dozen but there's a big
difference between your you know joe rogan's diary of a ceo like there's a severe drop off
even a celebrity podcast down here you know you have somebody who already has a following and
you're comparing to them if i were to fast forward with i mean what i met you through the podcast so
there's just hands down like there's something great that comes out of it but the people that
i meet the influence the fact that they kind of grow on me the fact that i had a product to be
able to get my design stuff out like people still know tony ortiz the designer does the podcast i've
tied them together to the point where even if you ask chad gbt about me we should do that we should
see about uh what it knows about you too i think i have before but yeah you always have to have
something else too like you can't just i mean i guess you could just be like the podcast guy
with like nothing else attached to you like you're just an interviewer but people don't
tune in for that then you're then you're uh kind of held down by whoever your guest is
and then i mean i guess that's good as an interviewer but as your show or people aren't
really tuning into your show for your perspective then they're just like for sure who is he talking
too, rather than being interested in, in your brand and your perspective from what you do.
And I remember I was doing it solo before and people would say that, like there would, I mean,
you're talking for an hour, so you'd be like, okay, you know, I don't work Fridays at the day
contract anymore. And people know it puts stuff out. Um, I think that you're right. Like it's,
you have an interview show versus if you have just, Hey,
let's talk about what's going on.
And I thought about all of those when coming up with, you know,
what do I want to put together? What I want to build.
And it's always funny because the people with, uh, you know,
either influencing or content or this kind of podcast, they're like, man,
you know, I'd like to start something positive.
I'd like to have something positive and it's just a matter of what do you
want to chase and it's just like you said it's what you want to chase and it's a slow build if
you're going to do something that's positive and good and you're not chasing the quick attention
and um you're in it for the long haul rather than people who need to keep like with the content game
people have to keep um up in the the the bar to what they're doing to be more extreme to get more
eyes on like whatever they're doing is and then you go so far to where it's like okay but what do
you do from here now like your your run is over because now people are only looking at you for the
most extreme take or whatever prank you're doing or some shit like that or the pivot like how many
times you see you'll see something crazy you look and like the last five posts are very similar but
them before that they were like crafting action figures or something and then it's like one of
your action figures you made a south park now you're the south park guy and you only do those
i remember early when i was getting into youtube i would fall into that i'm like
you know i just want to record myself gaming or clip it up or if i didn't want it to go viral and
i was putting together something in the character select right and it went nuts with the kids and
just because the name was tony ortiz a designer they're like okay this must i mean i'm talking
with no nothing but algorithm like 700 to a thousand views that can and that's the thing
like that can work against you because now you gain this audience for that like thing
and now when you want to do other things then they're like abandon you because now you're not
now you're not that character guy or whatever it is that brought all these people to your thing
And I always tried to rail against that. I don't know if we talked about this in one of our podcasts before is when I first started getting like a little bit of popularity with the half and half song.
I did we talk about that? I don't think so.
um i put that out in like 2011 something like that 2011 2012 and it it kind of caught a little
buzz even though i never really i was never a big fan of that song but other people were
like i did i felt that it didn't represent me as an artist and it put me in this little
um box of like boom bap hip-hop underground sound and i didn't want to stay there and then when i
ventured out doing other sounds everybody who was my fan from that was like what the fuck are you
doing i don't want to hear this auto-tune shit and i'm like yeah but i like to do that like i
could do this too but it's not going to stop me from doing this over here and everybody was like
okay well you gotta do it kind of out then yeah if you're 12 minutes in and you're listening and
you haven't seen an earlier episode with phase one first off i just want to thank you super
interesting dude we usually go way over an hour and then just chop it up but he's a multi-talented
producer kind of a a creative i don't know uh da vinci of some sorts has touched video has touched
music production at the highest level audio engineering uh comedy podcasting like it's one
of those things where if it was like a renaissance man of sorts yeah i like that i like that and then
a lot of your branding and stuff ties into that theme that seems like a time in history that you
were really interested in yeah yeah i love i love history too and i love learning about you know my
heritage and history and other other cultures in history everything's intertwined but um yeah like
I always railed against that, that putting me in a box type thing. And it's sort of out of
necessity too, at the same time, because other people wouldn't do it or they wouldn't do it to
my liking. So I was like, I mean, if it's going to be shitty, I can make a shitty myself
and then learn to get better. So, you know, I started recording myself at an early age and,
you know, um, went to full sail for, for music engineering. And I was producing then because
we didn't have no beats and then you know once music videos started becoming more of uh the way
to go because camera equipment got cheaper then you know i learned how to shoot videos and edit
videos and from there podcasting started to come into play and streaming so you know you have your
hand in there and um since i was doing all those things i keep hitting this shit right
oh there you go um from there i always i always used to do the artwork and stuff too even when
we were like kids i used to play around with ideas for album covers and i always liked putting
together the track list and the way albums flow and the way they sound so like anything like
aesthetically uh i i enjoy like i don't necessarily like shooting videos but i love like camera angles
the finished product yeah or the nitty-gritty yeah like i like the cinematography of things
for sure and um i don't necessarily like editing but i like like color grading
or coming up with color palettes touches and stuff like or i remember you mentioning it's
not the finishing touches but i think like you don't love the starting point you love the process
itself like yeah and the overall direction like i wish i'm i'm i'm kind of like almost almost like
in a like a kanye mindset where like he might not be doing every single little thing or finishing it
off he'll have the the grand idea and direction and then go you go do all that little stuff
to fine tune it and i'm not orchestration yeah i'm not that um uh uh particular with
the like the fine details like i don't think i'm the best audio engineer but i have a sound
yeah that you've been consistent with i mean consistent enough that it's growing and evolving
i did hear the new project that you have coming out i thought you were dropping it on dope
individuals but it sounded like you were saying it might be what like a month out i mean yeah i
finally got it to a point where i don't hate every single mix so i'm pretty content with
with the way it sounds now and i've been working on it for um towards the end of
the last album in 2024 i caught like a creative strive where i did like six more songs and i'm
like, they kind of sound like a new album. So I started immediately after the last project zero
to one. And, um, after that, I just kept recording through that. And then, um, my mom had gotten
really sick and she ended up passing away last year, April of last year. So that kind of put a
halt on a lot of things for a couple months. And then, um, and then we took the trip to Germany
and i took you know more time and planning and stuff away so it ended up ended up taking you
know a good year and a half to finally finish this and get back in a good mind state well i mean
next album could just be ai you could drop it in two months you know yeah no that wouldn't
still wouldn't take me two months i'm definitely interested in doing an ai album i have um i have
i have like old songs and songs ideas um that i'm not really uh suited for like singing or doing
i hear a lot of people a lot i hear a lot of producers talking about that now i also hear
another wave of producers that's talking about hey uh you know just morally like even if you
use suno and then pay artists it's like you're stealing to put back in in order to train the
thing that steals yeah people are always gonna feel like that i i like it like you don't need uh
you don't need a complaining artist anymore or anything like that you just like have the machine
now that can do it and you know probably what nine times out of ten is gonna be better than uh
whoever you got to do it for for most occasions there's going to be things to where you know
certain talented individuals are irreplaceable but the majority it's like do we really need to
hear another guy or you're like i said this it's like you're already ai these people are already
ai none of the stuff that they're doing is original it's always it's a copy of somebody
else or somebody else they heard say something cool they're not really talking about their
perspective it's just like cookie cut cookie cutter songs cookie cutter beats why not just
give it to ai anyway you're just just worst version of it yeah so you're down for better
music through ai i mean yeah i just want people who suck to quit really yeah just stop i think
it was like seven uh 70 of people are like we don't want ai and they were like okay we'll see
if the majority of people don't want to add it's like yeah but that's also means that 30 of people
are like either they don't care or they're actively interested in ai music and i saw i think
maybe it was title i don't know if it was spotify or title put the filter where you can like filter
their whole database from ai music and it's uh i don't know if i want to call it pandering like
yeah you know either you use ai in your stuff or you don't but uh the people who are like
were against it completely that we didn't hear for the last 10 years when like google started
working better your gps instantly knows about like an alleyway or yeah yeah you know it's like
they started construction this morning but it's all google maps and that stuff doesn't just happen
yeah no people are just gonna get left behind it's the same shit like i was when i was started
playing more around with autotune 10 years ago more than 10 years ago you know it it's been
people are so slow and behind it's really annoying uh like autotune came out in like the 97
something like that and then it started to gain popularity after they stopped like hiding it
from people knowing no i have it earlier than that like that was like 97 um and uh share had
it on you know do you believe in life after love that was autotune song that was one of the first
like really popular ones i thought that was like early 90s no i know exactly i know that was like
97 well i was gonna bring up share when i say oh so then okay maybe i thought when i was hearing
that stuff that it was older music like i used to listen to a lot of 80s like when they first
started doing the synth and like every dance track was just like the vocoder yeah that that's
like proto auto-tune but that was like a uh that was kind of like a gimmicky but they you know
incorporated it more into uh funk and stuff like that to to make it sound cool with with uh
uh rogers and um people like that but um yeah that started in in the late 90s and
then it started to catch on more kanye used autotune on college dropout in 2004
and i know kanye's a big fan of autotune oh yeah we know but this is how far behind people are with
their like taste and what they claim they want and don't want and you know it started to take over
when you know t-pain really exploited it and um people were railing against it jay-z with the
death of autotune did not work she did not kill it it also killed uh i mean i stopped producing
around that time yeah i would have been along the lines of like i mean i still never learned how to
use autotune like i get it in general i'm sure i could watch a youtube video but i don't have
that years of practice and it's funny that's what my son was asking for right away uh yeah now every
single song has it like kids if you sing without autotune the kids coming up where every song
they've ever heard is autotuned when they hear you singing they're like this guy what the fuck
is this guy doing cannot sing this is like off because our ears have now been fine-tuned yeah
to hear perfect pitch they got an auto-tune engineer in the in the live performance in the
background so i can still sing live but so everybody was railing against that throughout
the whole 2010s of like fuck i don't want to hear no auto-tune and it's like dude if you don't take
it and incorporate it into something good you're only going to get the bad version that becomes
ubiquitous and that's what we have now it's just like how many people are using it creatively
in a way that's interesting uh not many people it's just on everything and people bitch about
music like oh everything they're singing with the auto-tune and it's the same melody it's like okay
yeah because you railed against it so hard that everybody who tried to use it creatively
you shit on them like like kanye with the 808s like yeah people like it now but when it first
came out especially all the hip-hop heads were like fuck that shit and now who's doing it
interestingly no one dark twisted fantasy after um yeah actually hold that thought
a dark twisted fantasy came right after that was two 20 2010 was a dark twisted fantasy
and 808s i think was 2008 if i remember correctly i'm not sure i think 808s that sounds about the
right time i think uh yeah because i was out of high school but i thought i was still in college
when 808s came out it might have been it might have been 2007 maybe it might it might be a year
or two i might be a year or two off um but yeah now's the time where autotune is ubiquitous and
ai is um on the come up and people are railing against that just as hard and it's like okay
well somebody kanye already did albums with with the ai on it too so he he's using other people's
references and then just running his vocal filter ai on top of theirs which i think is cool and when
he went back people complained about it so much he goes back and and re-records it with his own
voice and it just loses the field and like it's not good anymore after that in my opinion and
it's like sometimes you just got to leave it alone just do just use the new tech use all the
tools yeah and especially for older artists legacy artists who might not have the creative spark
but they have the name branding notoriety to get good songs out there and you know if you wanted
to take on somebody's song and use your ai voice on it and like songwriter can get paid then because
there's plenty great songwriters who aren't just like great performers or great singers so now now
you have the opportunity if you write great songs to have um a perfect vocalist sing your song
yeah and i mean even for reference tracks and people are going to be like oh well you know we
i mean i i'm for the human i'm for the creative you know as well as my listeners i'm deep with
the ai like i can't even go and it's like i go on threads and everyone's like anti-ai and like
i'm a designer so i'm like i tell them like you don't want it to send your invoices for you so
that you can create more like it's weird the way people are completely against it but on a social
media platform that's run by ai so people don't know what the fuck they want dude it's like
it's too you just have to ignore them they're retards yeah no i mean we'll see what happens
in a few years but when you're when you're running the data center and you could just like
delete their accounts later cut off from whatever yeah keep complaining delete delete you guys are
gone no more anti-voices for you no man but it don't go fuck my order up at wendy's can you
believe that we i mean it was just the wrong item completely like i could see if they forgot it was
not a special order regular number two please that's it no no pickles no no adjustments just
like a number two number twos please gets it wrong how it's the second item on your menu
oh man you hear that always do a good job you never know if you're making it for somebody
who's gonna end up on the podcast talking about uh i mean it just it goes in general people are
like oh i don't want ai i want to talk to a human yeah but you don't want to pay the price for the
company to like you know what i mean like a person sitting there answering phones all day
costs a lot of money you know depending on how specialized they are at answering the phone so
I called AI. Yeah. I called up my, uh, uh, uh, auto body shop like a month or two ago
and they had an AI software booking the appointments and it was pretty good. I was
fooled at first. I was like, it sounds like a real person, but as I kept speaking to it,
I'm like, Oh no, I'm talking to AI. This is actually really good. And, but then what was
really annoying is to book excuse me to book the appointment um i was like oh can we do what
what is there on monday on monday we have 9 a.m 10 a.m 11 a.m 12 a.m you know it goes through
like the whole thing from the beginning and i'm just like do you is that good and then it's like
okay i just want to know if you have anything between this time like i just want somebody to
like take a look overall at the calendar and give me any day you have at this time and it just made
me go through the whole week tuesday at this wednesday at this and it's like i it's like
this is a blast from the past with the future it's like you're waiting to see your school pass by on
the on the snow delay list on the on the weather channel in the morning it's like that but with ai
trying to get my car in for an oil change so now you're waiting for the time slot that you need to
pass by and be like wait no right there no and you know what they're they're waiting to kind of
in like train it i guess is the best word yeah it's gonna get better you have to run into mistakes
before you it's it's hard to get the reasoning ability of right you don't you don't know until
you run the plan and then use it and then you're like okay i you would have been training my
customer service agent for months you know and there's no way that you would have thought of
that problem until you encounter it no for sure and it's i mean you're talking about logic that
has to know and quickly infer what you said and then change based off it did you um you pay for
chad gbt no no i don't know if it's on the regular version but about a week ago we're recording this
like june 17th so i'm talking about the early june release from chad gbt they're trying to push
chad gbt more into codex like the coding version and one of the things they put out is a new
voice that can do some coding stuff but it's like how when we're talking if you start interrupting
me i don't just go right and wait for a response and then like if i need to search google go
i say hang on a second let me think let me look into that that's how it talks to you now
so for brainstorming and stuff it's insane it's like uh it just sounds much it feels much more
like a conversation and if you start talking and you interrupt me it doesn't stop it's only
listening to me unless i say right here's phase and eventually it'll get like you're in a room
having a conversation it's just remembering what everybody says waiting for a chance to talk
you might see uh ai strategists in meetings but these are going to be it's like tony stark you
know everybody in in marvel didn't have a jarvis you know what i mean like the crazy tech billionaire
had the jarvis you know like you know but do you think this stuff was really public first
government second military second absolutely not the military had like uh i mean llms weren't new
but do you think we're discovering this reasoning in real time or do you think they're oh no they're
they're way ahead i i heard of um you know some people some private individuals are probably way
ahead and you know people like you are you know more so you're into all the bleeding edge tech
and stuff like that but the government's always they are created the internet so they created
these things so you know there's more i think there's more private interests now than before
but that's just because of the world that we live in where it's like you know two two of the same
thing almost so yeah i've i've heard of um some guy utilizing ai to map his genome and you're
talking about and heal himself with these genetic modifications from um genetic disorder disorders
in his family line and shit so you're talking about alex cologne no no no on facebook no big
shout out to alex cologne and uh quick pitch for our sponsors the nexus network but uh alex is deep
in ai and he's doing the same thing he did it he did it he posted it to facebook mapped his genome
and he created injections for himself no no he didn't go that far i heard of some guy doing that
no that's what i said when you said that's crazy but that's the first step you know what i mean
like medically and this is what we can talk about why do i hear so much fear mongering i get that
the the uh the flyers suck and people don't realize that a lot of the data centers they're
pitching are not going to happen you know what i mean like people are using also bad ai to do that
like they're already not creative people so like so they say give me a flyer with this info on it
and it spits out something and they go that's it yeah no for sure um but regardless of that
there's a lot of it seems money and pushing the fear of ai and some will say it's because they
don't want to empower people to be able to just make their own software i think it comes down
more to like there's money on both sides like the adoption and the rejection of ai and anything you
can fear monger it's like okay we can set up safeguards like we could put a filter so you
can't hear music if you weren't listening for it it wouldn't go for like i don't know it's more
free than it ever has been in our lifetime of the internet back when we were growing up like
you couldn't just like have and this is not necessarily a good thing but just infinite free
porno yeah yeah you had you couldn't even watch it it was like we were it was blocked yeah it was
blocked and it probably should be again but you know for people saying things like oh they're
trying to take away freedoms or this and that it's like it's the most free it's ever been to
its detriment um yeah to society's detriment and you know people are now worried about like
who knows who knows it's just you can't you can't let people have certain things
they don't know what to do as as i get older and we get older as a generation and you start to
observe your friends and family and society around you you start to realize if you're if
you're a smart person that most people are pretty fucking dumb and they probably need to be told
what to do and there's certain arenas where they should probably just like not have an opinion on
just stay out of or at least a strong opinion a lot of people felt that when social first came
because it's like and i try to stay away from social sometimes it's funny like i went to reggae
fest this past week and i'm running into people who haven't seen me in a while but still know
of a lot of stuff so it's beyond equity just having the followers if you have a hundred people
that know you're putting an album out versus right just like six of your friends that heard
the listening party like that's net better but you can't sit there and think like that's the
entire world like if you really go into look you you know of all the people that see your stuff
more people are like reading it not interacting and scrolling past so they still know what's
going on but they're not helping you in a way that like you know even if people like i was
posting on yours you know i'm just posting for engagement well yeah if you it's one thing to
jump into a conversation with another thing it's another thing to know how it works so that you can
just because their ai that's scanning word count it's not reading inference to realize oh this
person's trying to cheat the system right right it's just not making any judgments yeah yeah no
it's it's funny and i think that we fell into this scares me we fell into this thing where people
think ai can do everything right and the deeper i get the dumber it gets so it's very autistic
it's like it's like it's deterministic like you know i i read i i go and i generate podcasts for
myself about understanding how it does things and why you don't want it to me and there's a lot of
people that say with the right guardrails it can handle finances perfectly but like sure
the numbers will be way easier than than the understanding of language well no like just to
to give you context not to derail the conversation because it's relevant to it
if the ai has to say like order a shipment of steel and then ship it and then bill the people
for it if it verifies the amount and the amount is wrong it can't go back and unorder what it does
like it goes back and repeats the process so now you have either double orders like it can't
like whereas a human could go oh i'm not going to order that because the thing like it's still
gonna run linear so you're gonna have i know people joke they're like oh there's gonna be
prompt engineers that are just running ai all day it's like watching well yeah just watching
the screen like the matrix then we're just watching the code and shit no and oh dude it's i
bought a matrix shirt because i'm gonna wear it with my uh with my glasses and just it's whatever
like this is reality this is how i work got my phone plugged into these glasses i'm swirling a
thing but i like uh i've always believed and maybe it's the time that i came around with creativity
everybody was against the templates and now you have canva as like they even say like we're not
going like designers we're not for you we're never trying to have like color grading and like luma
chroma keys on the videos in right canva this is for people that you know and it makes you wonder
like does every yard sale need uh like a promotion yeah you know yeah a flyer yeah nobody's selling
their picasso at a yard sale you know what i mean so there's always going to be that art and then
there's going to be you know the pictures of strange children at the yard sale or something
like that or a landscape that has no meaning to anything but you're not going to find the
fucking monet at a yard sale you're gonna have the basic stuff over there for those people for
their house to look nice yeah for their house to look nice enough you know but it's not it's not
the upper uh tier it doesn't it doesn't require a marketing budget you know um even when i did uh
it was funny a while ago way before you knew me we did like a yard sale trying to clear stuff out
from a for a church you know um and they like once we sold a bunch of the stuff we got rid of it but
the flyer that we did for it and back then was like early video facebook youtube like we did a
thing with the graphic up but it was black and white like it was designed but it wasn't designed
and i think it takes away from the authenticity when somebody's like i dude i've been sent chat
gbt flyers for like uh cookouts or barbecue you know i mean not like a big back to school
barbecue ever just like you know there's some people getting together for this bang grunge
text horror of a coy 16 bullet points down here it's like now the training the algorithms like
if there were any time to put guardrails it should have been on the creative use because
everyone's like oh all the flyers look the same dude that's because that's the least common
denominator of all the crap it's trained on you know what i mean like so if it trains all more
bad stuff it's just going to be more like like we we see this in and i don't even mean to get
scientific but like things like mint that grow or like you know stuff that's mad mint in my yard
it's crazy and it's like it's predictable science can be like once there's more it's gonna spread
quicker yeah like when i'm generating like picture ideas and stuff with the ai too i've noticed i
don't know if this is but with all of them or anything but if i do it in the morning it's like
sleepy. Like it starts spitting out bullshit. And as I like continue to generate it, like I don't
change much of anything as far as the prompting go. I just like keep hitting, do it again, do it
again, do it again. And then it like gets better. And I'm like, now it's spitting out fire all of a
sudden. It's like, it needs to get woken up or something like just training it on the, I don't
know just repetition yeah no it's like so i've got a i've got a kind of like a custom model that
can generate videos locally and i'll show you after this it's like i gave it the instructions
and something that a human would just look at and know is wrong it spit out and i had to be like
did you just make a video of the start frame end frame like because i said to do a ken burns like
you thought that was the motion no like star frame end frame generate the video and then lay the
ken's burn on top of that and it's like oh yeah okay did it perfect so that's what the training
is going to be is going to be running into and anticipating mistakes yeah yeah it's it's hard
to speak to it it is like speaking another language and and i i kind of came to this um
little realization too when i when we went to germany last year because a lot of them speak
english but not like you know they're pretty fluent but even when you come from two different
cultures and you speak the same language roughly things get still lost in translation so you have
to speak in a way that a foreigner will understand you even in English which was very weird to me
because I don't know I never experienced that because I haven't been outside of the country as
a adult adult and um I just thought that was really interesting because it's kind of the same
with AI. Like you think you're speaking plainly to it and it does it very literally. And you're
like, how do I say this in a way that it can understand what I'm trying to tell it to do?
And that's the same. It's the same with people, even us right now, we will have different, uh,
inferences that the other person might not understand or or um a sort of tone or assumption
that the other person doesn't have because we're not mind readers so sure even just the the
communication just between two people is that difficult and that's really the beginning of
a lot of problems i we have these problems all the time even like with my wife just communication
and you say something a certain way or they think you should have assumed this when they said this
and you're like how would i assume i don't i just don't assume that do you know what uh what ran
into it with me what really taught me that was gaming and i'm sitting there with my buddy he
has something going on it was like uh like a battlefield game or something like that and he's
just like 95 of problems because somebody didn't do what i like what i thought you should do you
didn't do it so i'm pissed right i mean like if we're playing soccer and it's like shoot the goal
and then they do a break defender comes then they shoot the goal it's like oh you were you're just
not on the same page you're watching the field from back there i couldn't see him coming up to
know to do this and you know um once i've realized that it's like yeah and then some people think
like this is a real thing some people think other people can hear their thoughts you know what i
mean women women yeah women think you can i know some women but my sample size is too small to
assume that it's just women i can't it probably goes our way too they would say yeah right no i
mean listen there's everything there's people that do like things outside of how everybody else would
you know what i mean like whether it'll be more emotional or any of this like there's i hate using
the word like a spectrum but it's there's extremities like there's an extremeness to
whether or how you do it and i think that it's like how you have introvert extrovert like it
might just be more of an introverted thing sure you know and we could say there's more introverted
whatever but it's getting into the weeds like i agree with your point if you don't communicate
and say like this is where i'm trying to go like even just before we get in here and say hey is
there anything you do want to talk about don't want to talk about like because i'm not coming
into this i mean we're going on 50 minutes but it's all smooth and to be honest the ai can figure
it out now and put in whatever it is and put the keywords and do all that and i'm working on things
to help with the distribution of the podcast because right what most people don't have is
the thing to talk about on social media i have multiple of those things which take up my time
from talking about it on social media so i can just check in i can't build in public i can be
like here's some stuff from 2025 like that i didn't get to put up but yeah feels good to be
back you go through waves of creativity yeah that's for sure and uh that's what we've come to
now we didn't even talk about an album at all really but um you know i said the last time that
that might be my last album this really might be my last album i'll be turning 40 next month
um if if i don't have anything to say or a creative perspective for something then i just
don't do anything so i caught a stride the last one i i still kind of do have a bit of a stride
going right now but it's not as um it's not as uh i guess we would say it's more directionless
now than i i think before when i was wrapping up the previous album i started on a new direction
that all kind of had like the same vibe um to where i got to where i am now and the other stuff
that i've been doing now is kind of i don't know i i guess it might be going somewhere but i don't
really have a uh i don't have a direction for it yet you might be you might be in your head
yeah i mean it makes me think of like sometimes it just doesn't click right away yeah but ice man
came after all that with drake right you're telling me every single like you know what i mean from
like 2018 let's say like the last seven years and even going through a battle and all that like
you're making hits you're making you know you're you're a factory you're a machine at that point
like sure you're making music for the ladies or whatever it is but most of the time for me though
it's like i i would typically have a theme or some sort of creative artistic direction
um that i'm going to aesthetically um when i'm making stuff and you know after i finish this one
the stuff that i have now is kind of you know a little bit all over the place to me um like
sonically so i mean look you're allowed to make it your last album i don't think you're gonna be
done making music yeah no you know what i mean like maybe you get involved with somebody else and
kind of generate or do music but i think music is always still a part like how i pot about it
and interview artists and review stuff like i just don't actively put music out and i've always
thought about it i was actually thinking about it last night and i'm like even if i grab suno and do
some stuff, like I can't expect to just be nice or that I was so nice that I could take time off
and just come back and drop something crazy. Like I have done that at times, but not in terms of
putting like to the next level, which it's not about just being able to rap like your stuff's
an experience. And you did say before this album, after you finished the one that there was a
specific sound from zero to one you were like that whole pop out dnd like yeah that grungier and
there's a lot that sounds like just a unique sound like that's what my son loves about your music
it's like is that even an instrument like is that like like it's just a feeling like a loop you know
what i mean and um you'll have percussion i think you're singing on this new album
at one point right yeah there's a couple singy song parts i guess i've been waiting for it to
come out i know you gave me an early copy and i keep looking at it i did some more stuff
yeah and i don't want to get stuck on listening to it one right right right right you know what
i mean so i like to get those streams up i'm probably responsible for like half the streams
zero to one it was just a connection i think it's because people get a chance to hear these
interviews and they're like okay dude's more interested i had talked to you back and forth
and it's funny because i go back through the history it's like even in i think like 2014 16
I was like complimenting your music like I had reached out we just hadn't talked because
doing a one-on-one doing an hour talking with someone it's like oh okay makes sense the the
album is assumed like I can do a whole review on it you know having heard it I don't know if I
heard it enough to completely review it but it sounds cohesive it's like I'm excited to see it
with the album artwork you've been putting out visuals that go with it with like the black and
white or you know angel statues or you know i've seen you put that one out yet oh well then give it
to me and we'll drop it right now no um it's it's uh it's a solid aesthetic that feels like it's you
even though you don't do this stuff commercially right and i've had the freedom recently to do some
photo shoots and stuff people see that like i'm getting down into photography and i know there's
people that like he wasn't doing that 10 years ago it's like of course like you grow with stuff
at this point you know i've done enough hobbies for 10 years that i could charge a decent amount
it's just you gotta respect the game you can't charge way lower just because you have other
sources of income like you know do you plan on or like you were talking about some merch
you want to go on that for a little bit um well yeah i might i might be well not might be but um
i have the website going it's gonna be uh live soon i'll let i'll let you guys know the the site
when it goes live but i'll have some uh some merch i guess limited edition probably um to go
with the album you'll be able to uh download the album from the website um i'll probably still go
streaming too until you know i kill it all and retire and just maybe just force everybody to
go on the website i don't know like half the album on streaming yeah no i mean yeah i haven't decided
that yet so that's interesting every time you drop even if it's a year and a half it's like
you have to find a new way to drop yeah i always thought it's like okay streaming my audience isn't
gigantic it's like it's it's enough that i get satisfaction from it the amount of people who
who enjoy listening um but even if two people throw me 10 bucks for for the album to have it
on their phone physically um that's more than you make in streaming that's more than most people
make in streaming 20 bucks it's like you the streaming is there with the convenience like i
um i've bought albums that i still stream knowing that like nobody's getting anything or i'll tell
a bunch of people hey check this out or buy this i know people did reach out and they're like hey
i listened to faze even after that interview we did they're like yo this is dope or this is crazy
um and then sometimes you have like uh i want to shout out and wave the way he's been running with
his single and putting skits and content out where it's it's like something and then the beat
will drop and yeah it's like he's trying new things he's trying that's what i'm trying to
get the product out in different ways the pre-orders like a website for download and do
this stuff that's something new i've seen that pops up you know but all you do is hope like
i still put this show out like i mean if you're paying for a podcast there's only so many of those
you can do and you're usually tuning into everything what i love is that this is evergreen
so people can go back and download earlier versions but trust me i'm weaving my story in
there as well versus just having because i feel like if you're speaking on your own you have to
have like a really strong opinion or be educated and i'm gonna have other lanes for that i'm
getting what i need out of the podcast and i just switched i was like okay because of the
sponsorship we're going to go back to the consistency we're going to do that at the
very least but we're going to need to also like put promotion out tie people back you can make
it so that when people click on your youtube link the subscribe button comes up and it's like now
you really have to hit no versus just scrolling over but i'm putting those things it's always been
a work in progress but it's also turned into paid work for consulting i've produced two other shows
you know paid as a podcast producer with credits put it and they use the tony ortiz designer skills
to put the video together so it's uh it's funny a lot of podcasters are multi-talented they have
different stuff that they do like even if you're making your own thumbnails or you learn it because
of the podcast right yeah yeah do you think the production of music has changed a lot recently or
at least how you produce this new album absent of ai oh that i did um not really like this this
this one i wanted it to sound uh gritty and dirty and uh i guess at the same time
as clean as i can get it with without uh jeopardizing its harshness yeah because i
wanted it to be a little bit harsh and that's kind of uh the opposite of everything else you
hear everything else you hear is very clean and uh i hate that sound so you hate clean i know you
had said that um you had said that to my son you're like when you want to do something dirty
um and then even eric the host was talking about hey uh it sounds so clean when you uh when you
mix the muddiness and it was funny part of the reason i didn't go too deep into the music earlier
in the show is because you and eric are both active artists so a lot of your conversation
is about that and i don't know that like you're a rapper producer i don't know that people
need to know that you know what you're doing like it's already kind of assumed right you're on a
podcast you know if i have it i think you emailed it to me we can play some of the album like i have
the bluetooth cooking so if i could play it from my phone um i could play a track but if you want
to save it for the drop drop i completely yeah yeah we could save it that it might be out before
before you get this out so true true that's what i was gonna say we should just assume that it's
out yeah let's assume it's out already it's out right now yeah right we'll at least drop the clip
yeah we'll cut the clip and we'll be like yeah you want to listen to it right now just say yes
yes all right here's the album and the clip no you got to create anticipation i think you're
definitely good at doing that you're in a field that is dying and you're almost on a last man
standing type thing the type of music you make the thought you put into it a year and a half
other people that are doing that you're producing their album you know right we got a plug book too
yeah yeah another tug project coming um hopefully another slim project soon i was trying to get
motivated to do a joint another joint project um he's just going through life things right now so
whenever he gets his uh situation right it's mine right back we'll be back but he has he has music
i need to throw together too for a project so it's on me and um i also have another project
that i've been working on for a while with uh with uh drew breezy and sound off um with them
as a group it's literally on my to-do list to listen to the album drew sent me i was uh i was
going through something where i just couldn't listen to it yet so at this time i don't have
a review for the sound off but i gotta get him up here too yeah yeah i gotta spread the musicians
out because people tune in and think like it's a a rap show or music show and typically the artists
i have are rappers or producers so it's like every show you gotta think okay what's the audience
And you want to be approachable. You want to have people being able to tell their story. So it's more about the theme than it is about the guests. Sure. Like, OK, this is somebody who goes through something or set something out. I mean, you could have just quit with, you know, with everything you went through last year.
it's like you still push through put an album out and are about to put an album out and everything
that exists on streaming like even if people don't buy the physical that stuff exists on streaming
and goes into the algorithm as part of what you do and they see a few interviews where we're in
multiple different sets so it makes it like oh i don't have to listen to three hours of this guy
talking you know um first one we went background we went spiritual and kind of where you went with
all that do you think that's affected your music oh absolutely i've uh had to learn how to navigate
around that especially you know being married and becoming more faithful i can't just like
i don't have that crutch that a lot of uh rappers have to just like talk about you know their
dealings with women all the time which i uh used to be able to lean on and talk about that kind of
stuff it's like a really easy go-to oh yeah i heard one today he said i have 20 women and i said
20 women there's not even that many like that's almost as many hours in a day that there is you
know i don't know what line you're talking about oh it was you gotta remember i listened to something
i i don't even remember who it was or what but i was just like man that's cool that's cool having
20 bitches no it's not it's not cool it's not cool let's just have a billion you know what i
mean like but you know you have like uh drake and wayne every girl in the world yeah if a billion
wasn't enough right right yeah so that's that's for especially with rap there's easy go-to themes
that you could just lay your hat on and come up with a verse so when you take those things away
when you take away you know uh street stuff murder violence take all that away and then take away
like bragging about girls or something what are you left with you have to be creative or
talk about other things in your life or some sort of theme and i hate storytelling rap so
i can't i can't do it not only am i not good at it i don't i just don't like it i i won't listen
to a story song it's so weird i don't know i can't get into it i like it the first time right
it's like one time it's just like i think the best one that had the beat and everything is an
old song it's like renee you know what i mean like i can go back to that yeah there's not many
that have a ton of replay value no no for for sure and uh that's part of the reason why i'm
listening to you know forest hills drives and older jay cole rather than um i thought the one
the intro that he did for the fall off was really good with the video and the visuals yeah that was
cool the backwards yeah you know yeah it's like that's a little more than just i went to the
street i stopped at the store i pulled out you know um you have to put some creative spin on it
and it's it's tough because i would i didn't really particularly like j cole's album way
too much storytelling everything was a fucking story there was a couple songs that were okay
but just got into it all the time and and i don't know i always just feel like you have to have some
sort of aesthetic or theme like a loose creative theme for it to be interesting like that's why i
love kanye it's like every one of his albums for the most part besides like the first three that
have a theme like every album after that is a different aesthetic it's in a different approach
as a body of work and i think that's what makes it interesting is that that body of work has
an aesthetic and a theme of its own in its own world and um they just don't do it like that
anymore yeah or it's very rare you hear it every now and then or the people doing it are also
working at a warehouse or a factory yeah or they try it like i feel like tyler tries to
but it's just not that good i grab a lot of individual tyler tracks not really whole albums
you know what i mean yeah but he tries so i appreciate that drake tried with this um with
the ice man i really like ice man um kendrick always has a theme that's usually pretty good
besides the gnx one that was the worst i think um and there's really not many more other rappers
anymore that do bodies of work that are interesting when's the last time schoolboy dropped
uh with blue lips i was okay i had some had some joints on there he said he's coming out with
another album soon but i like schoolboy q2 but it's hard for people to follow up like the thing
that brings them in the freshman or whatever you know like especially if that's one thing that i
never leaned into like i see i look at my numbers every now and then and i see which kind of
episodes do what and i look at downloads and i see okay is it a title thing like you can always
optimize i don't get a ton of time i don't have somebody dedicated to that but it lets me know
like i could do this and it doesn't always align with either my favorite conversations or right you
know, and people don't like YouTube is such a small portion.
So if they're looking for video, they're looking for something different than somebody
who's like, well, make sure the wire is not tapping against this or we're not drinking
water.
I go off camera to sip.
It's like, I don't know, you have to put the level of care in, like even if you don't have
the craziest tools, it's just a matter of like, you're not going to drill a screw with
a power drill that needs to only go an inch you're going to use a screwdriver like use the tool
that's right for the job and there's no manual for how to use some of the new stuff right music
was always uh you have the tools but what people make with one mpc is completely different verse
you know like what alchemists might do or yeah for sure you add your own touch to everything
And that's, that is the human experience. And that's another thing with the AI, um, that we could tie that into is you have to incorporate it into your own aesthetic and vibe and the way that you use it and your style.
um that's something like you said somebody like alchemist has or somebody like kanye has like
they're a lot of them are using the same tools but you get a different output and it's the same
thing with ai people always told me when i was using fruity loops back in the day 2006 567
when it was more new and i was working with the the wu-tang guys and they were like oh you use
that fruity loops i i can't get down everybody was using mpcs back then i can't get down with
the fruity loops but i like the way that you do it and uh i remember when somebody i remember i
heard one beat when i'm in high school where somebody used fruity loops and i got and i
understood the sequencing but i didn't know about the piano where you could place the melody or that
you could pitch blend or shift them so you could have something kind of bounce or do like uh yeah
wobbles is the wrong word but you know a pitch drop that goes with or right into the drum kick
so i thought it was interesting how you find one little thing in a program i mean you know how many
people are decent at mixing but they don't know what a compressor is so they break everything
down around like having the volume mad loud the beats like low enough they're throwing hard
limiters just so that they can make the vocals loud enough and it's like then you find that one
thing where you're like oh wow the de-esser works by being between these frequencies like
maybe i can use corrective eq to drop things like a buzz and you link little pieces of what you know
and then that works too with like there's overlaps in sound and photography
that people don't realize unless they've done both to a certain level or video and audio you
know what i mean like knowing what sample rate it's at matters and when i'm consulting people
on podcasts they're always like when i tell them it's about three to four hundred dollars to get
into like you don't have to go roadcaster but if you want four channels 4800 like you can't get
that for 150 yeah no unless you buy it use two good mics and a camera yeah you you don't need
this even just one camera yeah and i get it people have their phone i tell them like just set up a
thing in your car and you have soundproofing because like you never realize how quiet it is
when you're on the highway you ever realize when you stand outside or you're out of the house that's
on the highway it's like yeah my house yeah and then like when you're on the highway you just hear
your own hum it's it's pretty weird but um got back from south by southwest they got waymos and
little like dog bots that bring door dash and stuff it's like it's it's completely different
in terms of like downtown austin and the way you see everything set up we're gonna be in ai ai mad
max soon because then like you have shit like that and then you go down the highway like we
went to um to atlantic city and we went to see uh one of the impractical joker guys and wasn't that
time i don't know we went to jersey for something and on the way back um the uh toll booth place
still did like coins yeah and the coin machine was just overflowing with coins and there was
nobody there and it's just like you drive you just drive through it and throw your coins and
it falls out onto the ground and it's like am i getting a ticket for this still like because
they're gonna like it's that's not just registering yeah that i paid it yeah so it's like the weight
yeah so there's like shit like that and then a waymo yeah like yeah
well it's like you have you have your computer answering emails for you and then some fucking
bitch can't do a fucking number two at wendy's yeah yeah i mean it's it's wild the world we live
him were like you have compute that can answer ridiculous questions infer logic do all this but
sometimes i'll ask it like a recipe and it'd be like i can't give you the answer to that
but on this website here's the answer and i'm like dude google is a massive company like
there's no reason their stuff shouldn't work if anybody's you know what i mean and they pushed
one of their newer models to the voice but it's just not i mean think if you train on data and
google has 95 percent of search and data and all that why don't they have like the number one model
like people are finding that hyper specific is better than all the knowledge in the world right
because they don't because something like google doesn't to transition from the search engine i
think the the the difference is now i don't know if this is right or not but it was just uh links
to other things i think that's why i couldn't give you an answer right now because there's probably a
an open end or something not connecting the knowledge in the link to your answer that you
want so google i mean over the past 10 years or so has been more of like the the ask ask it
everything machine and it gives you an answer but the model of it has always just been like
this is the search engine everybody uses well when people can speak caveman like you spoke a
couple times on the natural english fact and the fact that it can't infer the newer models are
actually better at it like if i give it a make me an app about this it'll do better than if i say
put these specific guardrails and all that and like you want this one with the control
but it's interesting that the newer models are better at that so when you do add logic layers
or things like infer what i mean by here yeah there's like there's still a lot of gaps it's
like asking your arm to kick a field goal or something well it's like i'm going to show you
off camera the one that i have if i say create a video of cars driving along a highway by the
beach with seagulls flying and then cut it into match cuts that show the wheel but keep the car
consistent that's natural language but what it's going to do is break it down and say okay it's
going to be 1920 by 1080 this many frames these are going to be the colors of the car and it turns
it into a prompt that can then give it to the agent that makes the videos so it's like you're
going to have a lot of people like me consulting businesses on how to train uh chat gbt specifically
for their business like just like if you would train a new employee and you give them a handbook
of your procedures and all this like and the fact that we're in this world where some people have a
computer that could order them pizza and verified it was delivered through a camera but yet other
people think it just writes essays right or have never used it the amount of people that have never
even tried it is still staggering to me at least but i'm on the end of the that word i hate spectrum
you want to start to land the plane
drop your socials and stuff
I guess
Instagram phase one propaganda
just search
phase one on whatever you want
with a PH
and a WUN
and I pop up
I don't know what else it would be besides
a PH but that AZ
is important I think you own
that search term so
that's where you want them to go your Instagram
do you want to assume the website is up by now and drop that do i do i want to i guess so i i
guess we could do it it's uh themiserylovecompany.com nice themiserylovecompany.com
if i get this edited beforehand i'm looking at about three weeks till we would drop but um
if you don't drop it by then i'll either just cut that off the end or do whatever
you can put the link in have at least a landing page so they can check it out but you guys know
where to find me tony ortiz the designer i'm at to the designer everywhere instagram um you want
to look me up on facebook it's slash to the designer too that's the only one that's not at
to the designer but youtube slash at to the designer uh spelled to is in my initials tony
Ortiz, the designer. This is another episode of I Will Not Lose Podcast. Listen, I appreciate you
tuning in. Thanks so much. Thank you for listening to another episode of I Will Not Lose Podcast.
To support the show, visit IWillNotLosePodcast.com. You can subscribe to your favorite podcast player,
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